UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549


SCHEDULE 14A INFORMATION


Proxy Statement Pursuant to Section 14(a) of the
Securities Exchange Act of 1934
(Amendment No.     )


Filed by the Registrant   x                             Filed by a Party other than the Registrant   ☐


Check the appropriate box:
¨Preliminary Proxy Statement
¨Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
xDefinitive Proxy Statement
¨Definitive Additional Materials
¨Soliciting Material Pursuant to §240.14a-12
e.l.f. Beauty, Inc.
(Name of Registrant as Specified In Its Charter)


(Name of Person(s) Filing Proxy Statement, if other than the Registrant)


Payment of Filing Fee (Check the appropriate box)all boxes that apply):
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2020 proxy statement
&
notice of annual meeting of stockholders




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August 27, 2020
8:30 a.m., Pacific time
Virtual Meeting



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¨Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules 14a–6(i)(1) and 0–11.
2020 Proxy Statement
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table of contents
 page  page
     
Letter from our Chairman and CEO Compensation setting process
Notice of Annual Meeting of Stockholders Compensation program components
Introduction Other compensation information
Our board of directors Compensation Committee report
Proposal 1: Election of three class I directors Executive compensation tables
Nominees Summary compensation table
Continuing directors Grants of plan-based awards
Our board Outstanding awards at fiscal year-end
Membership and key attributes Stock option exercises and stock vested
The role and responsibilities of our board Additional tables
How our board is organized Compensation committee interlocks and insider participation
How our directors are selected Equity compensation plan information
How our directors are evaluated Our stockholders
Meeting attendance Beneficial ownership of common stock
How our directors are paid Stockholder engagement
How you can communicate with us Stockholder proposals
Our company Audit matters
Our executive officers Proposal 4: Ratification of appointment of independent registered public accounting firm
Certain relationships and related party transactions Audit fees and services
Corporate governance materials Pre-approval policy
Executive compensation Audit Committee report
Proposal 2: Advisory vote to approve compensation for our named executive officers Additional information
Proposal 3: Advisory vote on the frequency of the advisory vote on executive compensation Questions and answers
Compensation discussion and analysis Annex A: GAAP to non-GAAP reconciliation tables
Executive summary   
Named executive officers   
Compensation philosophy, objectives, and design   




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LETTER FROM OUR CHAIRMAN AND CEO
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2020 Proxy Statement


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2020 Proxy Statement
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letter from our chairman and CEO
Dear Fellow Stockholders,
Our outstanding results in FY 2020 was a great year for2023 underscore the power of the e.l.f. brand and the world class team at e.l.f. Beauty. We saw four quartersIn FY 2023, we grew net sales by 48%, delivered $62 million in net income and grew Adjusted EBITDA by 56%. Our value proposition, powerhouse innovation and disruptive marketing engine continue to fuel our performance as we delivered over $500 million in net sales for the first time in FY 2023 and closed the fiscal year delivering our seventeenth consecutive quarter of net sales expansion, culminating in a 13% year-over-year increase in net sales in the fourth quarter (16% excluding e.l.f. retail stores).
FY 2020 highlights include:growth.
amina01.jpgTarang Amin 2023 Headshot copy 2.jpg
Tarang Amin
Chairman and CEO
•    Net sales of $283 million, up 6% versuse.l.f. Cosmetics continues to significantly outperform category trends. We grew our market share by 270 basis points in Q4, increasing our rank from the number five U.S. Mass Cosmetics brand a year ago (11% versusto the number three brand for the first time, according to Nielsen. We continue to be the fastest growing top five U.S. Mass Cosmetics brand by a wide margin.
In the last year, ago, excluding e.l.f. retail stores).
•    Gross marginhas been celebrated for the power of 64%, up 300 basis points versus a year ago (and up 1,700 basis points versus FY 2014).
•    Net income of $18 millionour company, brands and Adjusted EBITDA of $63 million, up slightly versus a year ago, even with doubling ourdisruptive marketing and digital investment to 13% of net sales.
•    e.l.f. Cosmetics grewengine. We were named the most market share“2022 Mass Beauty Brand of the top five color cosmetics brands in the U.S., upYear” by Women’s Wear Daily, one of “The World’s 50 basis points.
•    We made our first acquisitionMost Innovative Companies of 2023” by Fast Company, one of the pioneering clean beauty“Top 100 Most Loved Workplaces in 2022” by Newsweek and remained the number one favorite cosmetics brand W3LL PEOPLE, bringingamong teens for the third time in a row according to the company 40 EWG VERIFIED™ products and access to this fast-growing beauty segment.Piper Sandler’s Semi-Annual Teens Survey.
We accomplished these results by investing in our brand recharge and executing on our five strategic imperatives:
1. Drive brand demand. We launched our “e.l.f.ing amazing” campaign to bring e.l.f. Cosmetics’ superpowers of 100% vegan and cruelty-free, holy grail first-to-mass products, premium quality, extraordinary prices, and universal appeal to the forefront of the beauty conversation. We also createdcontinue to be recognized for our purpose and values as we strive to create a groundbreaking “Eyes. Lips. Face.” hashtag challenge on TikTok, which quickly became the most viral campaign in TikTok U.S. history with over 6 billion views!
2. Major step-up in digital. True to our digitally native roots, we drove double-digit growth in trafficdifferent kind of beauty company, one that is both purpose-led and new consumers to elfcosmetics.com, the #1 mass e-commerce brand site. Our Beauty Squad loyalty program grew to 1.8 million members. Consumption on our retailer.coms and Amazon was up over 50%.
3. Provide first-to-mass prestige-quality products.results-driven. We strengthened our leading position in primers, brushes, and brow, gaining significant market share in these hero segments. Our Poreless Putty Primer is the best-selling primerare one of only four public companies in the U.S. (out of nearly 4,200 public companies) with a Board of Directors that is at least two-thirds women and at least one-third diverse—underscoring our commitment to diversity, equity and inclusion. In FY 2023, we issued our inaugural Impact Report, detailing our ESG initiatives and accomplishments, and how our organization is making a positive impact on people, the #1 SKUplanet and our furry friends.
As we look ahead, we believe we are still in the face category.early stages of unlocking the full potential we see for e.l.f. Beauty. We believe we are well positioned to deliver stockholder value, with opportunities to continue to focusgrow our market share, expand internationally and further develop e.l.f. SKIN.
We are pleased to invite you to attend our 2023 annual meeting of stockholders (the “2023 annual meeting”). The following pages include a formal notice of the 2023 annual meeting and our proxy statement. These materials describe various matters on skin carethe agenda for, and provide details regarding admission to, the 2023 annual meeting. We hope you will exercise your rights as a strategically important category, with consumption up 27% in FY 2020.
4. Drive national retailer productivity. We improved our shelf assortmentstockholder and presentation via Project Unicorn, delivering the highest productivity of any color cosmetics brand at Target and Walmart. Our consumption at ULTA Beauty and other retailers also did well. Given the strength of our innovation and consumer engagement, Walmart and ULTA Beauty plan to expand our space in a subset of their doors in FY 2021.
5. Deliver cost savings tofuel brand investments. We successfully redeployed the $13.7 million of savings from closing our 22 e.l.f. retail stores to our digital and national retailer business. We are particularly pleased with our pricing execution in July 2019 as it was the most significant pricing action that we've takenfully participate in our 16-year history,future. Your vote is important to us.
Thank you for your ongoing support of, and along with cost savings and favorable foreign exchange rates, overcame tariffs on China goods.continued interest in, e.l.f. Beauty.
Sincerely,
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*Adjusted EBITDA is a non-GAAP financial measure, and we provide a reconciliation of net income to Adjusted EBITDA in Annex A and a short definition of Adjusted EBITDA in the Note Regarding Non-GAAP Financial Measures in our proxy statement.



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12020 Proxy Statement




We're equally excited about our strategic extensions, specifically the acquisition of W3LL PEOPLE and the internal development of an exciting new brand we plan to introduce in FY 2021. We believe strategic extensions are key to our long-term growth as we evolve from a single brand to a multi-brand beauty company and help leverage the investments in our world-class team and capabilities.
The strength of our team can be seen in our response to COVID-19. We were one of the first beauty companies to be fully operational once restrictions were lifted in China. We continue to execute on our strategic imperatives and gain market share on the e.l.f. Cosmetics brand. Our team reflects the diverse beauty enthusiasts we serve with our employee base being 70% women, 55% Millennial, and over 45% diverse.
Our Board of Directors has extensive public company experience, extensive retail, beauty, and consumer products experience, and has been actively engaged in overseeing our strategic imperatives. I am so proud that e.l.f. Beauty is one of only 10 public companies with over 60% women on the board of directors (out of 4,800+ public companies).
Our mission to make the best of beauty accessible to every eye, lip and face is more important than ever. We believe that our fundamental value equation and digital engagement, as well as our world-class team's ability to adapt at “e.l.f. speed”, positions us well to navigate COVID-19 challenges and continue to gain market share in the coming year.
Sincerely,
tarangsignaturea08.jpgE.L.F. BEAUTY, INC.
NOTICE OF ANNUAL MEETING OF STOCKHOLDERS






















See Annex A for a reconciliation of GAAP measures to non-GAAP measures.

2020 Proxy Statement2
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notice of annual meeting of stockholders
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whenwhererecord date
August 27, 202024, 2023 at 8:30 a.m., Pacific timeVirtual Meeting
www.meetingcenter.io/285699127
Password: ELF2020
meetnow.global/MAYY2PM
July 6, 20205, 2023
items of businessvoting recommendation
1.
Elect threethree Class I directorsdirector.s to serve for a three-year term expiring at our 2026 annual meeting of stockholders.
“FOR” all of the nominees
2.“FOR”
3.“1 YEAR”
4.“FOR”
5.4.Transact such other business that may properly come before the annual meeting.
By Order of the Board of Directors,
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Scott Milsten, Corporate Secretary
Oakland, California
July 17, 2020
YOUR VOTE IS VERY IMPORTANT! Make your vote count. Even if you plan to attend 2020 annual meeting in person, pleasePlease cast your vote as soon as possible.possible, even if you plan to attend our 2023 annual meeting of stockholders (the “2023 annual meeting”). For information about registering, attending, and voting at the 20202023 annual meeting, please see under the heading “additional information—important information regardingAdditional Information—Important Information Regarding the virtual meetingVirtual Meeting” on page 7081 of the proxy statement.
Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting of Stockholders to be Heldheld on August 27, 202024, 2023.
TheThis Notice of Annual Meeting of Stockholders, Proxy Statement,the accompanying proxy statement and e.l.f.’s Annual Report on Form 10-K for the year ended March 31, 20202023 are available at www.edocumentview.com/ELF.ELF. On or about July 12, 2023, we expect to mail to stockholders entitled to vote the Notice of Internet Availability containing instructions on how to access our proxy materials for the 2023 annual meeting.
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voteVote by internetInternetvoteVote by phonePhonevoteVote by mail*Mail*voteVote by ballotBallot
Access the website indicated on the Notice of Internet Availability of Proxy Materials, proxy card or voting instruction form.Call the number on the Notice of Internet Availability of Proxy Materials, proxy card or voting instruction form.
Sign, date and return the proxy card or voting instruction form in the postage-paid envelope.

*if you requested paper materials
Attend the 20202023 annual meeting and vote your shares using the online ballot.

By Order of the Board of Directors,
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Scott Milsten
General Counsel and Corporate Secretary
Oakland, California
July 12, 2023
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32020 Proxy Statement


Cautionary Note Regarding Forward-Looking Statements
This proxy statement (this “Proxy Statement”) contains forward-looking statements within the meaning of the federal securities laws. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking statements. In some cases, you can identify forward-looking statements by terminology such as “aim,” “anticipate,” “assume,” ”believe,” “contemplate,” “continue,” "could,” “due,” “estimate,” “expect,” “goal,” “intend,” “may,” “objective,” “plan,” “predict,” “potential,” “positioned,” “seek,” “should,” “target,” “will,” “would” and other similar expressions that are predictions of or indicate future events and future trends, or the negative of these terms or other comparable terminology. These forward-looking statements are based on management's current expectations, estimates, forecasts, projections, beliefs and assumptions and are not guarantees of future performance. Although we believe that the expectations reflected in the forward-looking statements are reasonable, the actual results and conduct of our activities, including the development, implementation, or continuation of any program, policy, or initiative discussed or forecasted in this Proxy Statement, may differ materially from those expectations. Factors that could cause actual results to differ materially from those in the forward-looking statements include, among other things, the risks and uncertainties that are contained in our filings with the United States Securities and Exchange Commission (the “SEC”), including our Annual Report on Form 10-K for the year ended March 31, 2023, as such filings may be amended, supplemented or superseded from time to time by other reports we file with the SEC. Potential investors are urged to consider these factors carefully in evaluating the forward-looking statements. The forward-looking statements included in this Proxy Statement speak only as of the date hereof. Except as required by law, we assume no obligation to update or revise these forward-looking statements for any reason, even if new information becomes available in the future.





TABLE OF CONTENTS
pagepage
IntroductionOther Compensation Information
Our Board of DirectorsCompensation Committee Report
Proposal 1: Election of Three Class I DirectorsExecutive Compensation Tables
Director NomineesSummary Compensation Table
Continuing DirectorsGrants of Plan-Based Awards
About our BoardOutstanding Equity Awards at Fiscal Year-End
The Role and Responsibilities of our BoardStock Option Exercises and Stock Vested
How our Board is OrganizedEstimated Potential Payments upon Termination or Change in Control
How our Directors are SelectedCEO Pay Ratio
How our Directors are EvaluatedPay vs. Performance
Meeting AttendanceCompensation Committee Interlocks and Insider Participation
How our Directors are PaidEquity Compensation Plan Information
How You can Communicate with our BoardOur Stockholders
Our CompanyBeneficial Ownership Table
Our Executive OfficersDelinquent Section 16(a) Reports
Our Team, Culture, and ValuesStockholder Engagement
Certain Relationships and Related Party TransactionsStockholder Proposals
Corporate Governance MaterialsAudit Matters
Executive CompensationProposal 3: Ratification of Appointment of Independent Registered Public Accounting Firm
Proposal 2: Advisory Vote to Approve Compensation Paid ti our Named Executive OfficersAudit Fees and Services
Compensation Discussion and AnalysisPre-Approval Policy
Named Executive OfficersAudit Committee Report
Executive SummaryAdditional Information
Compensation Philosophy, Objectives, and DesignQuestions and Answers
Compensation Setting ProcessAnnex A: GAAP to Non-GAAP Reconciliation Tables
Compensation Program Components
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2023 Proxy Statement


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introIntroboardBoardcompanyCompanyexec. comp.Exec. Comp.equity plansEquity PlansstockholdersStockholdersauditAuditadd’l. infoAdd’l. Infoq&aQ&AannexesAnnexes

INTRODUCTION
introduction
e.l.f. Beauty at a glance
our companyOur Company
e.l.f. Beauty, Inc. (NYSE: ELF) (the “Company”(“e.l.f. Beauty” or “we”) standsis a multi-brand beauty company that offers inclusive, accessible, clean, vegan and cruelty-free cosmetics and skin care products.
OUR VISION. To be a different kind of beauty company by building brands that disrupt industry norms, shape culture and connect communities through positivity, inclusivity and accessibility.
OUR MISSION. We make the best of beauty accessible to every eye, lip, face and skin concern.
OUR PURPOSE. We stand with every eye, lip, face, paw and paw. This deep commitmentfin.
We believe our ability to inclusive,deliver cruelty-free, clean, vegan and premium-quality products at accessible cruelty-freeprices with broad appeal differentiates us in the beauty has fueledindustry. We believe the successcombination of our namesakevalue proposition, powerhouse innovation, disruptive marketing engine and our world-class team’s ability to execute with quality and speed has positioned us well to navigate the competitive beauty market.
Our Brands
Our family of brands includes e.l.f. Cosmetics, brand since 2004. With the acquisition of clean-beauty brand W3LL PEOPLE in February 2020, we continuee.l.f. SKIN, Well People and Keys Soulcare. Our brands are available online and across leading beauty, mass-market and specialty retailers. We have strong relationships with our retail customers such as Target, Walmart, Ulta Beauty and other leading retailers that have enabled us to expand distribution both domestically and internationally.
Each of our portfolio with strategic extensions that supportbrands is positioned to touch diverse consumer cohorts at different price points. Each brand has accessible pricing relative to its competitive set and furthers our purposemission of making the best of beauty accessible to every eye, lip, face and values.skin concern.
Our brands are:
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2023 Proxy Statement1
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Since 2004, e.l.f. Cosmetics has made the best of beauty accessible to every eye, lip and face. We make high-quality, prestige-inspired cosmetics and skin care products at an extraordinary value and are proud to be 100% vegan and cruelty-free. As one of the first online beauty brands, e.l.f. Cosmetics continues to attract a highly-engaged audience and set benchmarks with new digital platforms.
IntroBoardCompany
Exec. Comp.Equity PlansStockholders
Audit
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Add’l. Info
Q&AA clean beauty pioneer with 40 EWG VERIFIED™ products, W3LL PEOPLE has raised the standard for high-performance, plant-powered, cruelty-free cosmetics since 2008. Founded on the principles of purity, artistry and responsibility, we are committed to creating clean products that help people be well, look well, and do well.Annexes
our boardOur Board and our teamOur Team
diverseDiverse and highly experienced teamHighly Experienced Team
Our Board of Directors (our “Board”), management,executive team and employees are highly experienced, with proven track records managing and growing brand portfolios. At e.l.f. Beauty, we are committed to diversity, equity, and inclusion. We reflectbelieve it is important that our team reflects the diverse consumers we serve. Our commitment to diversity, equity and inclusion starts at the top with a highly skilled and diverse Board.
We are proud to be one of only four public companies in the U.S. (out of nearly 4,200 public companies) with a Board of Directors that is at least two-thirds women and at least one-third diverse.(1) We’re also proud that our employee base, which is over 70% women, over 40% diverse and over 65% millennial and Gen Z, is representative of the young, diverse communities we serve.(2)
9
directors

67%
women

33%
diverse

1of10
public companies*
with
>60%
women on
board of directors
*out of 4,800+ public companies
(as of March 31, 2020)
220
employees
70%
women
55%
millennial
45%
diverse

2020 Proxy Statement4
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introboardcompanyexec. comp.equity plansstockholdersauditadd’l. infoq&aannexes

strong, independent, and active board
89%9
independent

Directors
339
Employees
67%
Women
33%
Diverse
74%
Women
68%
Millennial/Gen Z
41%
Diverse
1of 4
Public Companies
(out of ~4,200) with
>2/3
Women
on Board of Directors
&
>1/3
Diverse Representation
on Board of Directors
(1)Source: Factset, March 2023.
(2)Employee demographic figures based on our full-time employees as of March 31, 2023. Diversity percentage excludes our employees outside of the United States.
Strong, Independent, and Active Board
key qualification/experiencenumber of directorskey qualification/experiencenumber of directors
89% independent
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Consumer Products
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67 out of 9
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Tech/Digital MediaOperations
lllllllll
5 out of 9
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Retail/Beauty
lllllllll
6 out of 9
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Public Company Boards
lllllllll
3 out of 9
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Financial/Accounting
lllllllll
5 out of 9
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Operations
lllllllll
6 out of 9
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Financial/Accounting
lllllllll
5 out of 9
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Public Company Boards
lllllllll
6 out of 9
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Corporate Governance
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9 out of 9
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Senior Leadership
lllllllll
9 out of 9
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Corporate Governance
lllllllll
9 out of 9
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M&A/Strategy
lllllllll
6 out of 9
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Brand/Marketing
lllllllll
5 out of 9
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M&A/TransactionsCybersecurity
llllllllllllllllll
62 out of 9
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Tech/Digital Media
lllllllll
5 out of 9
Our Board is actively engaged in overseeing the strategic direction of the Companye.l.f. Beauty and is committed to acting in the best interests of the Companye.l.f. Beauty and itsour stockholders. Our Board recognizes the importance of having the right mix of skills, expertise and experience, and is committed to continuously reviewing its capabilities, structure and ongoing member refreshment on behalf of our stockholders. To that end, sevenfour of our independent directors have joined our Board within the last five years.years with two joining since May 2022.
highlights from 2019T and FY 2020
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22023 Proxy Statement

IntroBoardCompanyExec. Comp.Equity PlansStockholdersAuditAdd’l. InfoQ&A
$283million
FY 2020 net sales
64%
FY 2020 gross margin
$18million
FY 2020 net income
$63million
FY 2020 Adjusted EBITDA (2)
+6%
incl. e.l.f.
retail stores
+11%
ex. e.l.f.
retail stores (1)
+300
basis points YoY
$0.35
earnings per share
with~2x
marketing and digital spend
Annexes
Highlights from FY 2023
4.8%
market share (3)
+50
basis points
e.l.f. Cosmetics grew
the mostmarket share
of the top five
color cosmetics brands
#4
favorite teen brand (4)
(1)
See Annex A for a reconciliation of net sales (including the contribution from e.l.f. retail stores) to net sales (excluding the contribution from e.l.f. retail stores).
(2)
See Annex A for a reconciliation of net income to Adjusted EBITDA.
(3)According to Nielsen xAOC 52 weeks ending March 21, 2020.
(4)According to the Piper Sandler 39th Semi-Annual Taking Stock With Teens® Survey, Spring 2020. Up from #6 a year ago.
strong financial results
The transition period from January 1, 2019 to March 31, 2019 (“2019T”) and the fiscal year ended March 31, 2020 (“FY 2020”) was a terrific period for the Company, highlighted by five consecutive quarters of net sales growth.
We reversed declining sales trends at the end of 2018 and achieved $64 million in net sales in 2019T, which represented 3% year-over-year growth (excluding the contribution from e.l.f. retail stores). Our disciplined execution fueled a 11% year-over-year net sales growth in FY 2020 (excluding the contribution from e.l.f. retail stores) that greatly outpaced the category, which declined in tracked channels in FY 2020 according to Nielsen.

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52020 Proxy Statement

introboardcompanyexec. comp.equity plansstockholdersaudit
$579million
add’l. infoq&a
$62million
annexes
$92million
$117million
Net SalesNet Income
Adjusted Net Income(1)
Adjusted EBITDA(2)
+48%
$1.11
+103%
+56%
GrowthEarnings Per ShareGrowthGrowth

9.5%
+270
#1
market share(3)
basis points(3)
 favorite teen brand(4)
We increased investment against our strategic imperatives
(1)
See Annex A for a reconciliation of net income to Adjusted Net Income.
(2)
See Annex A for a reconciliation of net income to Adjusted EBITDA.
(3)
According to Nielsen xAOC 12 weeks ending March 25, 2023.
(4)According to the Piper Sandler Semi-Annual Taking Stock With Teens® Survey, Spring 2023.
Strong Financial Results
In FY 2023, we grew net sales by 48%, delivered $62 million in FY 2020 (including nearly doubling our marketing investment from the prior year) and delivered $17.9 million of net income and $62.6 million ofgrew Adjusted EBITDA by 56%. We delivered over $500 million in net sales for the first time in FY 2020.2023, with Q4 marking our seventeenth consecutive quarter of net sales growth.
We successfully navigated a 25% tariff being implemented on the majority of our products and increased gross margin in FY 2020 by 300 basis points compared to the prior year.
We reasserted our multiple areas of competitive advantage, which resulted in e.l.f. Cosmetics growingcontinues to significantly outperform category trends. We grew our market share by 50270 basis points during FY 2020in Q4, increasing our rank from the number five U.S. Mass Cosmetics brand a year ago to the number three brand for the first time, according to Nielsen. We entered COVID-19 headwinds with strengths relative to the category and expect to continue to take market share.
strengthening corporate governance
We have continued to strengthen our corporate governance. We appointed Beth Pritchard as our Lead Independent Director in February 2019. We also refreshed the membership of our Board committees twice in 2019T and FY 2020, leveraging the experience sets of our directors.
Additionally, although we are an emerging growth company (as defined in the Jumpstart Our Business Startups Act of 2012 (the “JOBS Act”)), and are not required by applicable rules to hold a “say-on-pay” vote until March 31, 2022 (unless we meet certain thresholds earlier), we have included at the 2020 annual meeting a say-on-pay vote with respect to compensation paid to our named executive officers for 2019T and FY 2020. We are also asking stockholders to vote for holding our say-on-pay vote annually. We value ongoing stockholder input, which an annual say-on-pay vote will enable.
executing on strategic extensions
We completed the acquisition of W3LL PEOPLE in FY 2020, which was strategically important as clean is one ofbe the fastest growing segments within beauty. We also incubatedtop five U.S. Mass Cosmetics brand by a new brand expectedwide margin.
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2023 Proxy Statement3
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IntroBoardCompanyExec. Comp.Equity PlansStockholdersAuditAdd’l. InfoQ&AAnnexes
Continued Progress Against our Five Strategic Imperatives
In FY 2023, we continued to launch in FY 2021. Both are key milestones as we evolve from a single brand to multi-brand beauty company.
continued progress against strategic imperatives
We made significant progress in FY 2020 againstfocus on executing our five strategic imperatives to grow and create long-term value for our stockholders, highlights of which are discussed below:
Build Brand Demand
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We continued to find innovative ways to engage and entertain our community, moving far beyond traditional beauty boundaries.
We are a four-time TikTok billionaire, with our last hashtag challenge garnering nearly 15 billion views.
We were the first major beauty company to launch a branded channel on Twitch and the first beauty brand on BeReal.
As part of our strategy to continue to build awareness and reach new audiences, we debuted our first-ever TV commercial during the big game, with the campaign earning 57 billion impressions.
We continue to generate buzz-worthy moments for our community through our brand-on-brand partnerships with like-minded disruptors. Our latest limited edition product collaboration with American Eagle generated over 7 billion impressions.
e.l.f. Cosmetics remained the number one favorite cosmetics brand among teens for the third time in a row according to Piper Sandler’s Semi-Annual Teens Survey, reflecting our continued appeal with Gen Z.
Our brand-building efforts continued to win awards, including being named the “2022 Mass Beauty Brand of the Year” by Women’s Wear Daily, among many others.

Power Digital
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e.l.f. Cosmetics remains the only top five mass color cosmetics brand with a direct-to-consumer site.
In FY 2023, our digital consumption was up over 75%.
Digital channels drove 17% of our total consumption in FY 2023, as compared to 14% a year ago.
e.l.f. Cosmetics’ Beauty Squad loyalty program grew to over 3.7 million members, up 25% year over year.
strategic imperativeFY 2020 highlights
1Drive brand demand
Of the top five color cosmetics brands in the U.S., e.l.f. Cosmetics grewthe most market share in FY 2020, up 50 basis points.e.l.f. Beauty logo (square).jpg
4
Our “e.l.f.ing amazing” campaign brought in new consumers and accelerated brand advocacy within our existing community.
Our “Eyes. Lips. Face.” TikTok hashtag challenge with our original music quickly became the most viralcampaign in TikTok U.S. history with over 5.2 billion views and over 3.5 million user-generated videos.
Our new @elfyeah TikTok channel (launched in mid-March 2020), a destination for Gen Z that delivers premium entertainment for TikTok's rapidly growing audience, amassed over 25,000 followers and over 650,000 likes in 18 days (and it continues to grow).
2023 Proxy Statement


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Lead Innovation
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We continue to deliver “holy grails,” taking inspiration from our community and the best products in prestige, and bringing them to the market at extraordinary value. Major product launches in FY 2023 included Halo Glow Liquid Filter, Power Grip Primer + 4% Niacinamide, and Suntouchable! Whoa Glow SPF 30 & Face Primer.
Our innovation engine has built category leadership over time. We now have the number one or two position across sixteen segments of the color cosmetics category, according to Nielsen. Collectively, these segments make up over 75% of e.l.f. Cosmetics’ sales.
Skin care remains a key whitespace area and focus for our innovation. In FY 2023, e.l.f. SKIN moved into the top 10 favorite skin care brands for the first time in Piper Sandler’s Semi-Annual Teens Survey.
Our innovation engine continued to win awards, including being named as one of “The World’s 50 Most Innovative Companies of 2023” by Fast Company, among many others.

Drive Productivity with Retail Partners
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In FY 2023, e.l.f. Cosmetics increased its productivity on a sales per linear foot basis at both Walmart and Target, our two largest customers. We also grew our sales with Ulta Beauty by over 70% in FY 2023 without incremental space gains.
We earned space expansion in FY 2023 in the U.S. with Target, Walmart and CVS, and in Canada with Shoppers Drug Mart.
We continue to fuel our international growth. International made up approximately 12% of our net sales in FY 2023, with our international business growing over 60% year over year. e.l.f. Cosmetics was the number 7 brand in both Canada and the UK, according to Nielsen.



strategic imperative2023 Proxy StatementFY 2020 highlights
2Major step-up in digital
Traffic and new consumers to elfcosmetics.com grew double digits.
Our Beauty Squad loyalty program grew to 1.8 million members.
Consumption on our retailer.coms and Amazon was up over 50%.
3Provide first-to-mass prestige-quality products
Poreless Putty Primer was the best-sellingprimer in the U.S. and the #1 SKU in the face category according to Nielsen.
Skin care consumption up 27% in FY 2020.
4Drive national retailer productivity

We made continued progress on Project Unicorn, our initiative to better display our products and fit more items on shelf.
e.l.f Cosmetics remained the most productive brand in color cosmetics at Target and Walmart.
5
Deliver cost savings to fuel brand investments


We closed all 22 of our e.l.f. retail stores in February 2019 and redeployed $13.7 million in expenses to our digital and national retailer business.
We increased pricing in July 2019 on approximately one-third of our SKUs which helped grow gross margin by 300 basis points.e.l.f. Beauty logo (square).jpg



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Deliver Profitable Growth
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We increased our gross margin +325 basis points in FY 2023 primarily through price increases, cost savings and product mix.
We delivered approximately 600 basis points of leverage in our non-marketing adjusted SG&A expenses in FY 2023, primarily as a result of our better-than-expected top-line trends.
The investments we have continued to make in our people and infrastructure are fueling our
growth. We are one of the few, if not the only, public beauty companies that grants equity on an annual basis to every employee. Our world class team continues to drive strong productivity, outperforming other public beauty companies by roughly 3 to 5 times on sales and profit per employee.





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62023 Proxy Statement
our board of directors

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Furthering our Environmental, Social and Governance Commitment and Initiatives
e.l.f. Beauty is led by its purpose—we stand with every eye, lip, face, paw and fin. We are committed to creating a culture internally—and in the world around us—where all individuals are encouraged to express their truest selves and are empowered to succeed, and where we strive to do the right thing for people, the planet and our furry and finned friends alike.
Consistent with our values and commitments, we took a number of steps in FY 2023 to further our environmental, social and governance (“ESG”) journey, including:
Enhanced ESG Policies and Disclosure. In September 2022, we issued our inaugural Impact Report to memorialize our commitment to transparent ESG practices and communicate the many initiatives, programs and policies we’ve put in place to further our positive impact.
Improved our Board Diversity. In FY 2023, we increased the representation of women on our Board to 67% from 56%. We are proud to be one of only four public companies in the U.S. (out of nearly 4,200 public companies) with a Board of Directors that is at least two-thirds women and at least one-third diverse. Our Board and the Nominating and Corporate Governance Committee will continue to consider diversity in all forms as it evaluates Board composition in the future.
Advanced our Responsible Sourcing Initiatives. In August 2022, we announced that we were the first company in the beauty industry to have a third-party manufacturing facility Fair Trade Certified™. A Fair Trade Certified™ seal on a product signifies that it was made according to rigorous fair trade standards that promote sustainable livelihoods and safe working conditions for facility employees, protection of the environment and transparent supply chains. We have since expanded this program. Today, over 700 SKUs, representing more than 75% of our product volume, are produced in Fair Trade Certified™ facilities.
Reduced our Carbon Footprint. In FY 2023, we made progress in reducing our environmental impact by establishing and achieving our science-based targets for Scope 1 and 2 emissions through the Science Based Targets Initiative. As part of our efforts to continue to increase transparency and disclosure for our environmental footprint, we plan to release our first annual CDP Climate Change questionnaire in 2023.
Recognized for our Human Capital Investments. Our continued investments in our people and culture have positioned us as an employer of choice both in the beauty industry and our local communities. In FY 2023, we were recognized on Newsweek’s list of "America’s 100 Most Loved Workplaces for 2022” as well as Forbes’ list of “America’s Best Mid-Sized Companies.”
Donated 3% of Our Profits to Drive Positive Impact. In FY 2023, e.l.f. Beauty donated over $635,000 to various organizations through a combination of formal partnerships, corporate matching of employee donations and product donations. These donations represented nearly 3% of our FY 2022 profits—exceeding our public goal to donate annually 2% of our prior year profits to drive positive impact in our communities.
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OUR BOARD OF DIRECTORS
Proposal 1:electionElection of three classThree Class I directorsDirectors
þ
FOR ALL
Our Board unanimously recommends a vote “FOR” all of the nominees for Class I director.
Our Board believes we have the right directors to lead the Company.e.l.f. Beauty. Our nominees, who are all current members of our Board, have strong consumer products, retail, and beautymarketing experience, senior leadership and public company board experience, and a deep understanding of our business.
whatWhat am i voting on?I Voting On?
Stockholders are being asked to elect three Class I directors eachto serve for a three-year term.term expiring at our 2026 annual meeting of stockholders and until their respective successors are duly elected and qualified.
whatWhat is the required vote?Required Vote?
The election of Class I directors will be determined by a plurality of the votes cast, meaning that the three nominees receiving the most “For” votes will be elected as Class I directors. “Withhold” votes and broker non-votes are not considered votes cast for this proposal and will have no effect on the election of Class I directors.
whoWho are the nominees?Nominees?
Our Board has nominated the following three individuals for election as Class I directors at the 20202023 annual meeting. All of our nominees are current members of our Board.
perrya02.jpgKirk PerryKMitchell Headshot.jpgKenny Mitchell
simmonsa04.jpgSabrina SimmonsGayle Tait.jpgGayle Tait
SVP, Chief Marketing Officer of Levi Strauss & Co.
Director since 2020
Compensation Committee Member
CEO of Trove
Director since 2022
Image50 (1).jpgMaureen Watson
    President, Global Client and Agency Solutions at Google
•    Independent
•    Current Director (since 2016)
•    Compensation Committee chair
•    Retired; Former Executive VP and CFO of The Gap
•    Independent
•    Current Director (since 2016)
•    Audit Committee chair
•    Chief Product Officer of Madison Reed, Inc.
    IndependentDirector since 2015
    Current Director (since 2015)
•    Nominating and& Corporate Governance Committee memberMember
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Each of the nominees has consented to being named as a nominee in this proxy statementProxy Statement and to serving as a Class I director if elected.
If elected, each nominee will serve until the 2023for a three-year term expiring at our 2026 annual meeting of stockholders and until his or her successor is duly elected and qualified, or until his or her earlier death, resignation, disqualification, retirement or removal.
Ms. Watson and Mr. Mitchell were previously elected to our Board by our stockholders in 2020 and 2021, respectively. Ms. Tait was appointed to our Board in November 2022 to fill a vacancy on our Board created by the resignation of Kirk Perry; she is standing for election as a director by stockholders for the first time. Ms. Tait was recommended to the Nominating and Corporate Governance Committee and our Board by Boardspan Inc., an independent director search firm engaged by the Nominating and Corporate Governance Committee.
If elected, each of Mr. Mitchell, Ms. Tait and Ms. Watson will serve until the 2026 annual meeting of stockholders and until his or her successor is duly elected and qualified, or until his or her earlier death, resignation, disqualification, retirement or removal.
If for any reason any of the nomineesnominee is unable or unwillingdeclines to serve at the time of the 20202023 annual meeting, the persons named as proxies in the proxy card will have the authority to vote for substitute nominees or vote to allow the vacancy created thereby to remain open until filled by our Board. Our Board has no reason to believe that any of the nominees will be unable or decline to serve as a director if elected.
whatWhat are the qualificationsQualifications of the nominees?Nominees?
The following pages contain a brief biography ofsection provides information with respect to each nominee and description offor election as a Class I director. It includes the relevant experiences,specific experience, qualifications attributes, and skills of each nominee that ledconsidered by the Nominating and Corporate Governance Committee andand/or our Board in assessing the appropriateness of the person to recommend that personserve as a nominee for director.director, as well as the start of each director’s tenure on our Board, such director’s committee assignments and his or her age as of the date of this Proxy Statement. 
We have carefully evaluated the other forms of service of our nominees and determined that all of our nominees can commit the requisite time and attention to serve our stockholders’ interests. Additionally, none of our nominees are “over-boarded” according to thresholds of certain major institutional investors and proxy advisory firms, according to their respective voting policies.
For additional information about our nominees, please visit investor.elfcosmetics.com/investor.elfbeauty.com/corporate-governance/board-of-directors.



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Director Nominees
nominees
KMitchell Headshot.jpgKenny Mitchell
perrya02.jpgKirk PerryAge: 47
Age:53
Current Occupation and Select Prior Experience
    President, Global Client and Agency Solutions at Google LLC, a technology company, since December 2013.
•    President, Global Family Care at The ProcterLevi Strauss & Gamble Company, a multinational consumer goods company, from May 2011 to December 2013.
Other Public Company Boards
•    The J. M. Smucker Company (NYSE: SJM)Co., a brandedbrand-name apparel company
SVP, Chief Marketing Officer (June 2023 to present)
Snap, Inc., a camera and social media company
Chief Marketing Officer (June 2019 to May 2023)
McDonald’s Corporation, a fast food products manufacturer (executive compensation committee).company
Vice President, Brand Content and Engagement (February 2018 to June 2019)
Gatorade, a division of PepsiCo, Inc., a global food and beverage company
Head of Consumer Engagement (March 2015 to February 2018)
Other Affiliations/Experience/Information
    23Nearly 20 years of consumer productsbrand and marketing experience with Procter & Gamble.
Member of the advisory board at The Tuck School of Business at Dartmouth
Member of the board of directors of the Hillerich & Bradsby Co. (Louisville Slugger),Sanford School
Advisor to Overtime Elite, a sporting goods manufacturer, from September 2013 to August 2017.
•    Member of the boards of directors of several non-profit organizations.professional basketball league for high schoolers
Education
    B.B.A.A.B. in MarketingEconomics and FinanceSociology from the UniversityDartmouth College
M.B.A. from The Tuck School of Cincinnati.Business at Dartmouth
Independent
Director since: 2016November 2020
Term ends: 2023
Committees: Comp. (Chair)
Key qualifications:
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Consumer Products
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Corporate Governance
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Brand/Marketing
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Tech/Digital Media
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Operations
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Public Company Boards
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Senior Leadership
We believe Mr. Perry'sMitchell’s extensive experience in building iconic brands and driving industry-leading performance through innovative, fully-integrated and award-winning marketing and brand management, operations, consumer products, technology and digital media, as well as his senior leadership positions with Google and Procter & Gamble and his service on another public company board and compensation committeeprograms provide him with the qualifications and skills to serve as a member of our Board.

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nominees
Gayle Tait.jpgGayle Tait
simmonsa04.jpgSabrina SimmonsAge: 46
Age:57
Current Occupation and Select Prior Experience
    Executive Vice President and Chief Financial Officer of The Gap, Inc.Trove, a specialty apparel retailer, from January 2008resale platform for brands and retailers
CEO (May 2022 to present)
President (January 2021 to May 2022)
Google LLC, a global technology company
Managing Director, Global Retail & Payments Activation, Google Play (April 2016 to December 2020)
Director of Consumer Electronics (October 2015 to March 2016)
Director of CPG (March 2014 to October 2015)
L’Oréal, a global beauty company
Managing Director for the UK & Ireland (April 2009 to February 2017.
Other Public Company Boards
•    Williams-Sonoma, Inc. (NYSE: WSM), a consumer retail company (audit and finance committee (chair)).
•    Columbia Sportswear Company (Nasdaq: COLM), an active outdoor products company (nominating and corporate governance committee; and compensation committee).2014)
Other Affiliations/Experience/Information
    OverMore than 20 years of global general management, marketing and commercial experience spanning consumer products, retail,goods, payments, e-commerce and financial experience.digital marketing
Member of the board of directors of Coursera, an online learning platform.Trove
    Member of the Haas School of BusinessAdvisor to First Horizon Bank’s Technology Advisory Board.
•    Certified public accountant (inactive status).Board
Education
    B.S. in BusinessB.A.in English and Modern Languages from the University of California, Berkeley.
•    M.B.A. from the Anderson School at the University of California, Los Angeles.Oxford University.
Independent
Director since: 2016November 2022
Term ends: 2023
Committees: Audit (Chair)None
Key qualifications:
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Consumer Products
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Retail/Beauty
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Financial/Accounting
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Corporate Governance
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Brand/Marketing
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Tech/Digital Media
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Operations
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Senior Leadership
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M&A/Transactions
We believe Ms. Simmons’Tait’s extensive management, marketing and commercial experience in management, strategy, finance, accounting,the consumer goods and public company governance through her prior role as Executive Vice President and Chief Financial Officer of The Gap and her board leadership positions with a number of public company boards and audit committeestechnology industries provide her with the qualifications and skills to serve as a member of our Board.


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nominees
Image50.jpgMaureen Watson
watsona02.jpgMaureen WatsonAge: 55
Age:52
Current Occupation and Select Prior Experience
    Chief Product Officer of Madison Reed, Inc., a hair care and color company since March 2015.
Chief Product Officer (March 2015 to present)
    Senior Vice President, Merchandising, at Sephora USA, Inc., a cosmetics and personal care products retailer from March
Senior Vice President, Merchandising (March 2013 to March 2015.2015)
Lucky Brand, Inc., a clothing company
Senior Vice President, Global Sales and Merchandising of Lucky Brand Jeans at Lucky Brand, Inc., a clothing company, from September(September 2010 to September 2011.2011)
Other Affiliations/Experience/Information
Over 30 years of retail experience.experience
    MemberChair of the board of directors of the San Francisco Aids Foundation.AIDS Foundation
Education
B.A. in Political Science and French from Middlebury College.
Independent
Director since: August 2015
Term ends: 2023
Committees: NomGov
Key qualifications:
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Consumer Products
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Retail/Beauty
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Corporate Governance
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Brand/Marketing
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Tech/Digital Media
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Senior Leadership
We believe Ms. Watson’s extensive cosmetics, beauty, and consumer products experience as well as her experience in senior leadership roles at Madison Reed, Sephora, and Lucky Brand Jeans provide her with the qualifications and skills to serve as a member of our Board.

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Continuing Directors
The following section provides information with respect to each director of e.l.f. Beauty who will continue to serve as a director after the 2023 annual meeting. It includes the specific experience, qualifications and skills considered by the Nominating and Corporate Governance Committee and/or our Board in assessing the appropriateness of the person to serve as a director, as well as the start of each director’s tenure on our Board, such director’s committee assignments and his or her age as of the date of this Proxy Statement.
Class II Directors (Terms Expiring in 2024)
continuing directors
Tiffany-Daniele.jpgTiffany Daniele
amina01.jpgTarang Amin chairmanAge: 41
Age:55
Current Occupation and Select Prior Experience
Union Square Hospitality Group, LLC, a leading restaurant group in NYC
Chief ExecutiveFinancial Officer (October 2020 to present)
Cole Haan, Inc., a footwear and accessories retailer
Vice President of Financial Planning & Analysis (February 2020 to June 2020)
Tapestry, Inc., a New-York-based house of modern luxury brands
Vice President, Global Corporate Financial Planning & Analysis (December 2017 to February 2020)
Kate Spade & Company, a global retail based company that operated lifestyle brands primarily focused on the sale of accessories and apparel
Various Financial Planning & Analysis roles (January 2012 to December 2017)
Other Affiliations/Experience/Information
Former Chief Financial Officer of the Company since January 2014, Chairman of the Board since August 2015, and President of the Company since March 2019.
•    President and Chief Executive Officer of Schiff Nutrition, Inc. (prior to acquisition, NYSE: SHF)USHG Acquisition Corp. (NYSE: HUGS), a manufacturer of nutritional supplements, from March 2011 to January 2013 when it was acquired.special purpose acquisition corporation sponsored by USHG which wound down in early 2023
    Vice President, General Manager, Litter, Food, and Charcoal Strategic Business Units, of The Clorox Company, a multinational manufacturer and marketer of consumer products, from April 2008 to March 2013.
Other Public Company Boards
•    Schiff Nutrition, Inc. (prior to acquisition, NYSE: SHF) from 2011 to 2013 when it was acquired.
Other Affiliations/Experience
•    Nearly 30Over 10 years of experience leading consumer products andworking at luxury retail businesses.
•    Member of the board of directors of Pharmavite LLC, a privately held dietary supplements company.brands
Education
B.A. in International Policyin Commerce from Duke University.University of Virginia
Independent
•    M.B.A. from Duke University.Director since: May 2022
Director since: 2014Term ends: 2024
Term ends: 2022
Committees: NoneAudit
Key qualifications:
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Consumer Products
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Retail/Beauty
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Corporate Governance
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Brand/Marketing
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Tech/Digital Media
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Operations
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Public Company Boards
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Senior Leadership
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M&A/Transactions

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continuing directors
keith.jpgLori Keith
Age:51
Current Occupation and Select Prior Experience
•    Portfolio Manager of the Parnassus Mid Cap Fund at Parnassus Investments since 2008.
•    Senior Research Analyst at Parnassus Investments from 2005 to 2008.
•    Vice President of Investment Banking at Deloitte & Touche Corporate Finance from 2001 to 2003.
Other Affiliations/Experience/Information
•    Over 25 years of financial and institutional investment experience, including ESG and sustainable investing experience.
•    Member of the executive committee of Parnassus Investments.
•    Member of the board of trustees of The Athenian School.
Education
•    B.A. in Economics from the University of California, Los Angeles.
•    M.B.A. from Harvard Business School.
Independent
Director since: 2020
Term ends: 2022
Committees: NomGov
Key qualifications:
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Financial/Accounting
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Corporate Governance
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Senior Leadership
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M&A/TransactionsStrategy

We believe Ms. Daniele’s financial expertise and retail experience provide her with the qualifications and skills to serve as a member of our Board.
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continuing directors
levitana01.jpgLauren Cooks Levitan
levitana01.jpgLauren Cooks LevitanAge: 57
Age:54
Current Occupation and Select Prior Experience
    Chief Financial Officer of Faire Wholesale, Inc., an online wholesale marketplace company since September 2019.
•    Chief Financial Officer of (September 2019 to present)
Fanatics, Inc., a retailer of licensed sports apparel and merchandise from June
Chief Financial Officer (June 2015 to September 2019.2019)
Moxie Capital LLC, a private equity firm
Co-Founder and Managing Partner at Moxie Capital LLC, a private equity firm, from January(January 2009 to May 2015.2015)
Other Affiliations/Experience/Information
Over 25 years of financial and accounting experience.experience
Member of the board of directors of Crew Knitwear, a privately held women’swomen and girls’girls clothing company.company
Education
B.A. in Political Science from Duke University.University
M.B.A. from Stanford University Graduate School of Business.Business
Independent
Director since: June 2016
Term ends: 2021 2024
Committees: Comp. (Chair)
Key qualifications:
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Retail/Beauty
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Financial/Accounting
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Corporate Governance
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Tech/Digital Media
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Operations
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Senior Leadership
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Cybersecurity

2020 Proxy Statement
We believe Ms. Cooks Levitan’s operational, financial and strategic experience across a variety of retail businesses provide her with the qualifications and skills to serve as a member of our Board.

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continuing directors
wolforda01.jpgRichard Wolford
parhama01.jpgRichelle ParhamAge: 78
Age:52
Current Occupation and Select Prior Experience
    PartnerDiamond Foods, Inc., a packaged food company
Interim President and Chief Executive Office (February 2012 to May 2012)
Del Monte Foods Company (prior to acquisition, NYSE: DLM), a food production and distribution company
Chief Executive Officer and President (1997 to 2011, when it was acquired)
HK Acquisition Corp., a food industry investment manager
Chief Executive Officer (1988 to 1996)
Dole Packaged Foods, a division of WestRiver Group, an investment manager, since September 2019.
•    General Partner of Camden Partners, a private equity firm, from October 2016 to September 2019.
•    Vice President, Chief Marketing Officer, of eBay,Dole Food Company, Inc., a global payments and commercemultinational agricultural company from November 2010
President (1982 to March 2015.
•    Head of Global Marketing Innovation and Initiatives and head of Global Marketing Services at Visa, Inc., a financial services company, from 2008 to 2010.1987)
Other Public Company Boards
    Best Buy,Schiff Nutrition, Inc. (NYSE: BBY), an electronic products retailer (audit committee; and nominating, corporate governance, and public policy committee)
•    Laboratory Corporation of America (LabCorp) (NYSE: LH), a laboratory testing company (audit committee; and nominating and corporate governance committee).
•    Scripps Network Interactive Inc. (prior to acquisition, NYSE: SNI)SHF), a content developer for television, the Internet, and emerging platforms, from 2012manufacturer of nutritional supplements (2011 to 20182013, when it was acquired.acquired)
Del Monte Foods Company (1997 to 2011, when it was acquired)—Chairman of its board of directors from 2000 to 2011
Other Affiliations/Experience/Information
Over 2530 years leading consumer products businesses
Former and current member of global strategythe boards of directors of numerous private companies
Chairman of the board of directors of the Grocery Manufacturers Association (“GMA”), from 2010 to 2011, resigning upon the sale of Del Monte Foods Company, and marketing experience.Vice Chairman of GMA from 2008 to 2010
Member of the advisory board for Girls Who Code.of directors of Consumer Goods Forum, a global association of consumer-packaged goods companies, retailers, and manufacturers, during tenure as Chairman of GMA
Education
•    B.A. in Economics from Harvard University
Independent
Director since: September 2014
Term ends: 2024
Committees: Audit (Chair)
Key qualifications:
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Consumer Products
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Financial/Accounting
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Corporate Governance
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Operations
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Public Company Boards
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Senior Leadership
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M&A/Strategy
We believe Mr. Wolford’s extensive public company management, reporting, finance, and corporate governance experience, as well as deep knowledge of the consumer products industry, provide him with the qualifications and skills to serve as a member of our Board.
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Class III Directors (Terms Expiring in 2025)
Tarang Amin 2023 Headshot copy 2.jpgTarang Amin Chairman
Age: 58
Current Occupation and Select Prior Experience
e.l.f. Beauty, Inc.
Chief Executive Officer (January 2014 to present)
Chairman of the Board (August 2015 to present)
President (March 2019 to present)
Schiff Nutrition, Inc. (prior to acquisition, NYSE: SHF), a manufacturer of nutritional supplements
President and Chief Executive Officer (March 2011 to January 2013, when it was acquired)
The Clorox Company, a multinational manufacturer and marketer of consumer products,
Vice President, General Manager, Litter, Food, and Charcoal Strategic Business Units (April 2008 to March 2013)
Other Public Company Boards
Schiff Nutrition, Inc. (2011 to 2013, when it was acquired)
Other Affiliations/Experience
Over 30 years of experience leading consumer products and retail businesses
Member of the board of directors of Pharmavite LLC, a privately held dietary supplements company
Education
B.A. in International Policy from Duke University
M.B.A. from Duke University
Director since: 2014
Term ends: 2025
Committees: None
Key qualifications:
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Consumer Products
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Financial/Accounting
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Retail/Beauty
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Corporate Governance
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Brand/Marketing
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Tech/Digital Media
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Operations
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Public Company Boards
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Senior Leadership
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M&A/Strategy
We believe Mr. Amin’s extensive experience leading consumer products and retail businesses provides him with the qualifications and skills to serve as a member of our Board.

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keith.jpgLori Keith
Age: 54
Current Occupation and Select Prior Experience
Parnassus Investments, an investment advisor
Portfolio Manager of the Parnassus Mid-Cap Fund (October 2008 to present)
Director of Research (July 2020 to present)
Senior Research Analyst (2005 to 2008)
Deloitte Corporate Finance LLC, a global professional services firm
Vice President of Investment Banking (2001 to 2003)
Other Affiliations/Experience/Information
Nearly 20 years of investing in consumer products and retail businesses
Member of the executive committee of Parnassus Investments
Former member of the board of trustees of Drexel University.The Athenian School
Education
    Double B.S.B.A. in Economics from the University of California, Los Angeles
M.B.A. from Harvard Business Administration and Design Arts from Drexel University.School
Independent
Director since: 2018July 2020
Term ends: 2021 2025
Committees: NomGov & Audit
Key qualifications:
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Financial/Accounting
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Corporate Governance
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Brand/Marketing
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Tech/Digital Media
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Public Company Boards
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Senior Leadership
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M&A/Strategy
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Cybersecurity

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152020
We believe Ms. Keith’s extensive financial and institutional investment experience, and expertise in ESG matters, provide her with the qualifications and skills to serve as a member of our Board.

2023 Proxy Statement17
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continuing directors
pritcharda01.jpgBeth Pritchard Lead Independent Director
pritcharda01.jpgBeth Pritchard lead independent directorAge: 76
Age:73
Current Occupation and Select Prior Experience
Sunrise Beauty Studio, LLC, a beauty branding company
Principal and Strategic Advisor of Sunrise Beauty Studio, LLC, a beauty branding company, from(February 2009 to October 2017.2017)
    North American Advisor to M.H. Alshaya Co., a multinational retail franchise operator based in the Middle East from 2008
North American Advisor (2008 to 2013.2013)
Dean & DeLuca, Inc., a gourmet and specialty foods retailer
President and CEO and subsequent Vice Chairman of Dean & DeLuca,(2006 to 2009)
Organized Living Inc., a gourmet and specialty foods retailer, from 2006 to 2009.an organization products company
•    President and Chief Executive Officer of Organized Living Inc., an organization products company, from 2004(2004 to 2005.2005)
    Various executive positions with L Brands, Inc., a multinational apparel and retail company from 1991 to 2003 (President
Various executive positions, including President and CEO of Bath & Body Works, CEO of Victoria’s Secret Beauty, and CEO of The White Barn Candle Company).Company (1991 to 2003)
Other Public Company Boards
Loblaw Companies Limited (TSE: L), a food and pharmacy company (governance,company—current member of its governance, employee development, nominating and compensation committee;committee and its risk and compliance committee).committee
Cabela’s Inc. (prior(prior to acquisition, NYSE: CAB), an outdoor products retailer from 2011(2011 to 2017, when it was acquired.acquired)
Vitamin Shoppe, Inc. (NYSE: VSI) from 2008, a retailer of nutritional supplements (2008 to 2018.2018)
Other Affiliations/Experience/Information
Over 30 years of experience leading consumer products and retail businesses.businesses
Former member of the boards of directors of numerous private companies.companies
2019 National Association of Corporate Directors (NACD) Directorship 100 Honoree
Education
B.A. in International Relations from the University of Wisconsin-Milwaukee.Wisconsin-Milwaukee
M.B.A. from Marquette University.University
Independent
Director since: November 2017
Term ends: 2022 2025
Committees: NomGov (Chair)
Key qualifications:
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Consumer Products
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Retail/Beauty
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Corporate Governance
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Brand/Marketing
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Operations
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Public Company Boards
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Senior Leadership
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M&A/TransactionsStrategy

2020
We believe Ms. Pritchard’s extensive leadership experience in the retail and beauty industries provides her with the qualifications and skills to serve as a member of our Board.
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continuing directors
wolforda01.jpgRichard Wolford
Age:75
Current Occupation and Select Prior Experience
•    Interim President and Chief Executive Officer of Diamond Foods, Inc., a packaged food company, from February 2012 to May 2012.
•    Chief Executive Officer of Del Monte Foods Company, a food production and distribution company, from 1997 to 2011 when it was acquired.
•    Chief Executive Officer of HK Acquisition Corp., a food industry investment manager, from 1988 to 1996.
•    President of Dole Packaged Foods, a division of Dole Food Company, Inc., a multinational agricultural company, from 1982 to 1987.
Other Public Company Boards
•    Schiff Nutrition, Inc. (prior to acquisition, NYSE: SHF) from 2011 to 2013 when it was acquired.
•    Del Monte Foods Company (prior to acquisition, NYSE: DLM) from 1997 to 2011 when it was acquired (chairman of the board of directors from 2000 to 2011).
Other Affiliations/Experience/Information
•    Over 30 years leading consumer products businesses.
•    Former and current member of the boards of directors of numerous private companies.
•    Chairman of the board of directors of the Grocery Manufacturers Association (“GMA”), from 2010 to 2011, resigning upon the sale of Del Monte Foods Company.
•    Member of the board of directors of Consumer Goods Forum, a global association of consumer-packaged goods companies, retailers, and manufacturers, during tenure as Chairman of GMA.
•    Vice Chairman of GMA from 2008 to 2010.
Education
•    B.A. in Economics from Harvard University.
Independent
Director since: 2014
Term ends: 2021
Committees: Audit
Key qualifications:
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Consumer Products
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Financial/Accounting
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Corporate Governance
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Operations
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Public Company Boards
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Senior Leadership
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M&A/Transactions
Annexes




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172020 Proxy Statement

About Our Board
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Membership and Key Attributes, Skills, and Experiences

committee memberships
nameindependentage
years
on board
auditcompnomgov
Tarang Amin—Chairman
589.4
Tiffany Danieleü411.2Member
Lori Keithü543.0MemberMember
Lauren Cooks Levitanü576.9Chair
Kenny Mitchellü472.7Member
Beth Pritchard—Lead Independent Director
ü765.7Chair
Gayle Taitü460.7
Maureen Watsonü557.9Member
Richard Wolfordü788.9Chair
Percentage/Average89%575.2


our board
membershipOur commitment to diversity, equity and key attributes, skills,inclusion starts at the top with a highly skilled and experiences
      committee memberships
nameindependentage
years
on board
auditcompnomgov
Tarang Amin—Chairman
 556.4   
Lori Keithü51<1  member
Lauren Cooks Levitanü543.9 member 
Richelle Parhamü522.3member  
Kirk Perryü533.8 chair 
Beth Pritchard—Lead Independent Director
ü732.7  chair
Sabrina Simmonsü574.3chair  
Maureen Watsonü524.9  member
Richard Wolfordü755.9member  
diverse Board. We believe diversity on our Board is important because a variety of points of view improves the quality of dialogue, contributes to a more effective decision-making process, enhances overall culture and ultimately increases our capacity for long-term growth.
We are proud to be one of only four public companies in the U.S. (out of nearly 4,200 public companies) with a Board of Directors that is at least two-thirds women and at least one-third diverse.(1)
89%
independent

Independent
67%
women

Women
33%
diverse

Diverse
3.85.2years
average tenure
(years)Average Tenure
5857years
average age

Average Age
1of only4
public companies in the U.S.
with a board of directors that has at least...
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&
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1of10
public companies*
with
>60%
women on
board of directors
(1)Source: FactSet, March 2023.
2023 Proxy Statement19
*out of 4,800+ public companies
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Currently, 89% of our Board self-identifies as a member of a diverse gender, racial, ethnic or underrepresented group. Our directors self-identify as follows:
percentage of directors
Alaska Native or Native American— 
Asian22 %
Black or African American11 %
Native Hawaiian or Other Pacific Islander— 
Hispanic or LatinX— 
White67 %
Male33 %
Female67 %
Our directors bring a broad set of skills and experiences to our Board. Listed below are certain skills and experiences that we consider important for our directors to possess in light of our current business. Each director is asked to self-identify such director’s skills and experiences but those identified are not an exhaustive list of all skills and experiences that are required for the Board’s effective oversight nor an exhaustive list of all skills that each director offers e.l.f. Beauty. For example, each Board member has experience in, or currently oversees, one or more ESG areas, including with respect to corporate governance, sustainability and environmental matters and human capital management matters, and we believe it is important for our Board to oversee ESG holistically. We are currently in the process of determining the appropriate standard for ESG expertise and it is our intention to include ESG-specific skills in our skills matrix next year.
nameconsumer productsretail/beautyfinancial/accountingcorporate governancebrand/marketing
tech/
digital media
operationspublic company boardssenior leadershipm&a/strategycyber-security
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Tarang Aminüüüüüüüüüü
Tiffany Danieleüüüüüü
Lori Keithüüüüü
Lauren Cooks Levitanüüüüüüüü
Kenny Mitchellüüüüü
Beth Pritchardüüüüüüüü
Gayle Taitüüüüüüü
Maureen Watsonüüüüüü
Richard Wolfordüüüüüüü
78%67%56%100%56%56%56%33%100%67%22%
Director Independence
All of our current directors, except Mr. Amin, are independent under applicable New York Stock Exchange (“NYSE”) listing standards, making our Board 89% independent.
Our Board has affirmatively determined that Ms. Daniele, Ms. Keith, Ms. Cooks Levitan, Mr. Mitchell, Ms. Pritchard, Ms. Tait, Ms. Watson and Mr. Wolford each qualifies as an independent director under applicable NYSE listing standards. Mr. Amin is not considered independent because he is the Chief Executive Officer of e.l.f. Beauty. The Board also previously affirmatively determined that Kirk Perry, who resigned from the Board effective November 4, 2022, qualified as an independent director under applicable NYSE listing standards during the period of his service in FY 2023.
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202023 Proxy Statement

nameIntroconsumer productsBoardretail/beautyCompanyfinancial/accountingExec. Comp.corporate governance Equity Plansbrand/marketingStockholders
tech/
digital media
Audit
operationsAdd’l. Infopublic company boardsQ&Asenior leadershipm&a/transactions
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Tarang Aminüüüüüüüüü
Lori Keithüüüü
Lauren Cooks Levitanüüüüüüü
Richelle Parhamüüüüüü
Kirk Perryüüüüüüü
Beth Pritchardüüüüüüüü
Sabrina Simmonsüüüüüüüü
Maureen Watsonüüüüüü
Richard WolfordüüüüüüüAnnexes



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director independence
All of our directors, except our Chairman and Chief Executive Officer, are independent under NYSE listing standards, making our Board 89% independent.
Our Board has determined that Ms. Keith, Ms. Cooks Levitan, Ms. Parham, Mr. Perry, Ms. Pritchard, Ms. Simmons, Ms. Watson, and Mr. Wolford each qualifies as an independent director under NYSE listing standards. Mr. Amin is not considered independent because he is an employee of the Company.
NYSE’s independent director definition includes a series of objective tests, including that the director is not, and has not been within the last three years, one of our employees and that neither the director nor any of his or her family members has engaged in various types of business dealings with us. In addition, as required by NYSE listing standards, our Board has made an affirmative determination as to each independent director (including Mr. Perry during the period of his service in FY 2023) that he or she has no material relationship with the Companye.l.f. Beauty (either directly or as a partner, stockholder or officer of an organization that has a relationship with us). In making these determinations, our Board considered ownership of our common stock by each director and reviewed and discussed information provided by each director with regard to that director’s business and personal activities and relationships as they may relate to the Companye.l.f. Beauty and our management.
There are no family relationships among any of our directors or executive officers.
the roleThe Role and responsibilitiesResponsibilities of our boardBoard

Our Board represents our stockholders’ interests and is responsible for furthering the long-term success and value of the Company,e.l.f. Beauty, consistent with itsour Board’s fiduciary duties to our stockholders. Our Board has responsibility for establishing broad corporate policies, setting strategic direction and overseeing management, which is responsible for the day-to-day operations of the Company.e.l.f. Beauty.
In fulfilling this role, each director must exercise his or her good faith business judgment in the best interests of the Companye.l.f. Beauty and itsour stockholders. The Company isWe are committed to conducting itsour business in accordance with ethical business principles. Integrity and ethical behavior are core values of the Company.e.l.f. Beauty. Our Board provides the best example of these values and will reinforce their importance at appropriate times.
Our Board oversees the risk management process, while the Company’s management oversees and manages risk on a daily basis. The Company’s managementOur executive team provides regular reports to our Board on areas of material risk to the Company,e.l.f. Beauty, including operational, financial, legal, regulatory and strategic risks. In addition, as part of its review of operational risk, our Board reviews cybersecurity risks facing the Company,e.l.f. Beauty, including the potential for breaches of our key information technology systems and the potential for breaches of our systems and processes relating to the protection of consumer and employee confidential information.
While our Board is ultimately responsible for risk oversight, each of our Board committees assists in fulfilling these oversight responsibilities. Their specific areas of responsibility are:
theAudit Committee. The Audit Committee oversees management of risks relating to financial and internal controls. The Audit Committee also aids in the review of cybersecurity risks facing e.l.f. Beauty.
Compensation Committee. The Compensation Committee oversees the Company;management of risks relating to the compensation of executive officers and employees.

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theNominating and Corporate Governance Committee. The Nominating and Corporate Governance Committee oversees the management of risks related to the effectiveness of our Board, including succession planning for our Board, and our overall governance and structure;structure, and ESG matters.
the Compensation Committee oversees the management of risks relating to the compensation of executive officers and employees.
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To facilitate our Board’s oversight of our risk management process, the chair of each committee reports (or delegates to another committee member or to our General Counsel to report) on its activities to our full Board, which enables our Board and its committees to coordinate the risk oversight role and keep informed of any developments impacting the Company’sour risk profile.
how our boardHow Our Board is organizedOrganized
Our Board currently consists of nine directors, with three classes of directors designated as Class I, Class II and Class III. Each class of directors serves a staggered three-year term. At each annual meeting of stockholders, directors of the class whose term is expiring are elected for a term of three years. Our directors are currently classified as follows:
class Iterm ends class IIterm ends class IIIterm ends
Kirk Perry2020 Lauren Cooks Levitan2021 Tarang Amin2022
Sabrina Simmons2020 Richelle Parham2021 Lori Keith2022
Maureen Watson2020 Richard Wolford2021 Beth Pritchard2022
board leadership
class Iterm endsclass IIterm endsclass IIIterm ends
Kenny Mitchell2023Tiffany Daniele2024Tarang Amin2025
Gayle Tait2023Lauren Cooks Levitan2024Lori Keith2025
Maureen Watson2023Richard Wolford2024Beth Pritchard2025
name
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position222023 Proxy Statement

Tarang AminIntroChairmanBoardCompanyExec. Comp.Equity PlansStockholdersAuditAdd’l. InfoQ&AAnnexes


Board Leadership
Kirk Perrynameposition
Tarang AminChairman
Lauren Cooks LevitanChair of the Compensation Committee
Beth PritchardLead Independent Director and Chair of the Nominating and Corporate Governance Committee
Sabrina SimmonsRichard WolfordChair of the Audit Committee
The Company’sOur governance framework provides our Board with the discretion and flexibility to make determinations as needed to provide appropriate leadership for our Board. In making these determinations, our Board considers many factors, including the specific needs of the business and what is in the best interests of the Companye.l.f. Beauty and our stockholders.
Our Board believes that our current Board leadership structure provides an effective balance between strong management leadership and appropriate safeguards and oversight by our independent directors.
Our Board encourages all directors to play an active role in overseeing the Company’sour business. The non-management directors meet in executive session without management directors or management present on a regularly scheduled basis. These meetings allow non-management directors to discuss issues of importance to the Company,e.l.f. Beauty, including the business and affairs of the Companye.l.f. Beauty as well as matters concerning management, without any member of management present.
Chairman. Mr. Amin, our Chief Executive Officer, currently serves as our Chairman. Our Board believes that having Mr. Amin serve as Chairman and Chief Executive Officer is important to theour short- and long-term success of the Company as it

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provides certain synergies and efficiencies that enhance the functioning of our Board and, importantly, allows our Board to most effectively execute its role in overseeing business strategy.
As the director closest to our business, Mr. Amin is best able to identify many of the business issues that require the attention of our Board and, as Chairman, can best focus our directors’ attention on the most critical business matters. Further, in our Board’s experience, having Mr. Amin serve as the combined role ofboth Chairman and Chief Executive Officer allows for timely and unfiltered communication with our Board on these critical business issues.
Lead Independent Director. Director. When the roles of Chair of our Board and Chief Executive Officer are combined or the Chair is not an independent director (as defined under the NYSE listing standards), our independent directors appoint an independent director to serve as the Lead Independent Director. Ms. Pritchard currently serves as our Lead Independent Director.
Our Board believes that having a Lead Independent Director helps to ensure sufficient independence in itsBoard leadership and provide effective independent functioning of our Board in its oversight and governance responsibilities. The Lead Independent Director performs the functions and duties provided in our Lead Independent Director Guidelines and as otherwise may be requested by our Board. Our Lead Independent Director Guidelines are periodically reviewed and updated by our Board and the Nominating and Corporate Governance Committee. A copy of our Lead Independent Director Guidelines is available on our investor relations website at investor.elfcosmetics.com/investor.elfbeauty.com/corporate-governance/governance-guidelines.
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Committee Chairs. Chairs. Each of the Audit Committee, the Compensation Committee and the Nominating and Corporate Governance Committee, and the Compensation Committee is led by a chair that is an independent director.
Below is a summary of the key responsibilities of our Board leadership positions:
rolekey responsibilities
roleChairmankey responsibilities
Chairman
Presides over meetings of our Board.
Sets the agendaagendas and schedules for Board meetings in consultation with our Lead Independent Director.
Consults and advises our Board and its committees on the business and affairs of the Company.e.l.f. Beauty.
Performs such other duties as may be assigned by our Board.
Chief Executive Officer
In charge of the daily affairs of the Company,e.l.f. Beauty, subject to the overall direction and supervision of our Board and its committees and subject to such powers as reserved by our Board.
Lead Independent Director
Together with the Chairman and management, develops and approves Board meeting agendas and meeting schedules.
Provides to our Board supplemental materials or information as advisable.
Presides at executive sessions of the independent directors.
Facilitates discussion and open dialogue among the independent directors.
Serves as a liaison between the Chairman and management and the independent directors.

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rolekey responsibilities
Communicates to the Chairman and management, as appropriate, any decisions reached, suggestions, views or concerns expressed by independent directors.
In appropriate circumstances and in conjunction with our Board, makes himself or herself available for consultation and communication with the Company’sour major stockholders.
Provides the Chairman with feedback and counsel concerning the Chairman’s interactions with our Board.
Performs such functions and duties set forth in the Lead Independent Director Guidelines.
Committee Chairs
Preside over committee meetings.
Set the agenda and schedules for committee meetings.
Regularly report to the full Board on committee activities.
board committees
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Board Committees
Our Board currently has three standing committees: the Audit Committee, the Compensation Committee and the Nominating and Corporate Governance Committee, and the Compensation Committee. The primary responsibilities (and other details) of each committee are described below. These committees play a critical role in our governance and strategy, and each committee has access to management and the authority to retain independent advisers as it deems appropriate.
Each committee operates pursuant to a written charter. You may viewcharter, each committee’s charterof which is available on our investor relations website at investor.elfcosmetics.com/investor.elfbeauty.com/corporate-governance/board-committees. Each committee reviews and assesses the adequacy of its charter at least annually and recommends changes to our Board to reflect the evolving role of the committee.
Audit Committee
Current members:
Independent(1):
lll
3out of 3
Four meetings held in FY 2023.
Richard Wolford (Chair)
Tiffany Daniele(2)
Financially Literate(3):
lll
3out of 3
Lori Keith
The Audit Committee Report is on page 79.
audit committee(1)Each member of the Audit Committee meets the independence requirements of SEC regulations and applicable NYSE listing standards.
current members:(2)
independent (2):
lll
3out of 3
6 meetings held in 2019T and FY 2020.
Sabrina Simmons (Chair) (1)
Richelle Parham
financially literate (3):
lll
3out of 3
Richard Wolford
The Audit Committee report is on page 68.
(1)Designated as an “audit committee financial expert” by our Board within the meaning of Securities and Exchange Commission (“SEC”)SEC regulations.
(2)(3)Each member of the Audit Committee meets the independence requirements of SEC regulations and NYSE listing standards.
(3)Per NYSE’s financial literacy requirements.
primary responsibilitiesPrimary responsibilities:
Appoints, compensates, retains and oversees the work of our independent auditors.
Oversees and evaluates the scope of the external and internal audit reviews and results.
Assesses the qualification and independence of our independent auditors.
Reviews and discusses with management the Company’sour periodic reports and earnings releases.
Oversees and reviews our financial and accounting controls and processes.
As appropriate, initiates inquiries into aspects of our internal accounting controls and financial affairs.

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Current members:audit
Independent(1):
add’l. info
ll
2out of 2
q&aFour meetings held in FY 2023.
Lauren Cooks Levitan (Chair)annexes




Kenny Mitchell
The Compensation Committee Report is on page 60.
nominating and corporate governance committee
current members:
independent (1):
lll
3 out of 3
6 meetings held in 2019T and FY 2020.
Beth Pritchard (Chair)
Lori Keith
Maureen Watson
(1)Each member of the Nominating and Corporate Governance Committee meets the independence requirements of NYSE listing standards.
primary responsibilities
•    Oversees our corporate governance guidelines.•    Oversees the evaluation of our Board.
•    Makes recommendations regarding candidates for our Board and Board committees.•    Makes recommendations regarding governance matters.
compensation committee
current members:
independent (1):
ll
2out of 2
5 meetings held in 2019T and FY 2020.
Kirk Perry (Chair)
Lauren Cooks Levitan
The Compensation Committee report is on page 54.
(1)Each member of the Compensation Committee meets the independence requirements of SEC regulations, the regulations of the Internal Revenue Code of 1986 (the “Internal Revenue Code”), and applicable NYSE listing standards.
Primary responsibilities:primary responsibilities
Reviews and sets the compensation offor our executive officers.
Reviews and makes recommendations to our Board regarding compensation for our directors.
Reviews and approves all employment, severance and change in control arrangements with our executive officers.
Reviews and approves our incentive-compensation and equity-based compensation plans.
more information
•    The Compensation Committee has the authority to retain consultants and advisers as it may deem appropriate in its sole discretion and has the sole authority to approve related fees and other engagement terms.
•    For additional information regarding the Compensation Committee, see under the heading “executive compensation—compensation discussionExecutive Compensation—Compensation Discussion and analysis—compensation setting process”.
•    The Analysis—Compensation Committee has the authority to delegate any or all of its responsibilities to a subcommittee.
Setting Process.”
how our directors are selected
2023 Proxy Statement
sources for candidates25
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è
è
in depth review by
nominating and corporate governance committee
è
è
è
nomination/election
DirectorsCandidate qualificationsRecommend slate of nominees
ManagementCurrent Board compositionêêê
StockholdersIndependence and potential conflictsFull Board review and approval
Search firmsDiversityêêê
Nomination and election


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Nominating and Corporate Governance Committee
Current members:
Independent(1):
lll
3 out of 3
Three meetings held in FY 2023.
Beth Pritchard (Chair)
Lori Keith
Maureen Watson
(1)Each member of the Nominating and Corporate Governance Committee meets the independence requirements of applicable NYSE listing standards.
Primary responsibilities:
Oversees our corporate governance policies and ESG program and policies.
Makes recommendations regarding candidates for our Board and Board committees.
Oversees the evaluation of our Board.
Makes recommendations regarding governance matters.
board director suggestions
How our Directors are Selected
Sources for Candidatesè
è
è
In Depth Review by the
Nominating and Corporate Governance Committee
è
è
è
Nomination/Appointment/Election
Directors
Management
Stockholders
Search firms
Candidate qualifications
Current Board composition
Independence and potential conflicts
Diversity
Recommend slate of nominees
êêê
Full Board review and approval
êêê
Nomination/appointment/election
Director Suggestions from our Board
The Nominating and Corporate Governance Committee is responsible for reviewing with our full Board, on an annual basis, the appropriate characteristics, skills, and experience required for our Board as a whole and the individual directors. In evaluating the suitability of individual candidates for our Board (both new candidates and current directors), the Nominating and Corporate Governance Committee and our Board consider many factors, including the following:
personal and professional integrity
conflicts of interest
    personal and professional integrity
•    experience in the industries in which we operate
•    ethics and values
    conflictsexperience as a board member or executive officer of interestanother publicly held company
experience in corporate management, such as serving as an officer or former officer
•    experience as a board member or executive officer of another publicly held company
    practical and mature business judgment
•    diversity of expertise and experience in substantive matters pertaining to our business relative to other Board members
practical and mature business judgment
experience in the industry in which we operate
Our Board evaluates each individual in the context of our Board as a whole, with the objective of assembling a group of directors that can best maximize the success of our business and represent our stockholders’ interests through the exercise of sound judgment using its depth in these various areas. Our
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262023 Proxy Statement

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While our Board does not have a specific diversity policy but fully appreciatesregarding Board composition, our Board is committed to diversity, equity and inclusion, and the valueNominating and Corporate Governance Committee considers diversity in all forms as it evaluates Board composition and potential new directors. In addition, the Nominating and Corporate Governance Committee also considers potential candidates’ experience in attracting, developing and retaining qualified personnel and fostering a corporate culture that reflects our values and encourages diversity, equity and inclusion.
In November 2022, Boardspan Inc., an independent director search firm engaged by the Nominating and Corporate Governance Committee, completed its efforts in supporting the successful recruitment of diversity.Ms. Tait to our Board.
stockholder director suggestionsDirector Suggestions from our Stockholders
In addition to candidates identified through its own internal processes, the Nominating and Corporate Governance Committee will evaluate candidates for director that are suggested by any stockholder.
In order for the Nominating and Corporate Governance Committee to consider a stockholder suggestion, the stockholder must submit proof of Companye.l.f. Beauty stock ownership and submit an explanation of the reasons why the stockholder believes the candidate is qualified for service on our Board. To fully evaluate the candidate, the Nominating and Corporate Governance Committee may request the stockholder provide additional information regarding the suggested candidate.
The Nominating and Corporate Governance Committee evaluates candidates suggested by stockholders using the same principles and methodologies as it uses to evaluate other candidates (including candidates identified by our Board or the Company)our executive team).
There is no set deadline or timing for a stockholder to suggest a candidate for our Board. Stockholder suggestions for nominees for director should be submitted in writing to:
e.l.f. Beauty, Inc.

ATTN: Corporate Secretary

570 10th Street

Oakland, California 94607

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The procedures described above are meant to establish an additional means by which stockholders can contribute to our process for identifying and evaluating candidates for our Board and are not meant to replace or limit stockholders’ general nomination rights, as discussed below, in any way.
stockholder director nomination rightStockholder Director Nomination Right
Any stockholder may nominate a candidate or candidates for election to our Board at an annual meeting of stockholders if the stockholder complies with the advance notice, information and consent provisions contained in our bylaws, which are briefly described below.
To nominate a candidate, a stockholder must submit a detailed resume of the candidate and an explanation of the reasons why the stockholder believes the candidate is qualified to serve on our Board. The stockholder must also provide other information about the candidate that would be required by the SEC rules to be included in a proxy statement.
In addition, the stockholder must include the consent of the candidate with respect to the candidate’s nomination and commitment to serve if elected, and describe any relationships, arrangements or undertakings between the stockholder and
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the candidate regarding the nomination or otherwise. The stockholder must also submit a director questionnaire and an agreement completed by each candidate (forms of which must be requested from the Company)us), and the stockholder must provide any other information required by our bylaws. The stockholder must also submit proof of Company stock ownership.ownership of our common stock.
If a stockholder wishes to nominate one or more persons for election to our Board at the 20212024 annual meeting of stockholders, we must receive notice of the nomination between April 29, 202126, 2024 and May 29, 202126, 2024 according to our bylaws. However, if the date of the 20212024 annual meeting of stockholders is more than 30 days before or more than 60 days after August 27, 2021,24, 2024, notice must be received not later than the 90th day prior to the date of the 20212024 annual meeting of stockholders or, if later, the 10th day following the day on which public disclosure of the date of the 20212024 annual meeting of stockholders is first made. In addition to satisfying the foregoing requirements under our bylaws, to comply with the universal proxy rules, stockholders who intend to solicit proxies in support of director nominees other than our nominees must provide notice that sets forth the information required by Rule 14a-19 under the Securities Exchange Act of 1934, as amended (the “Exchange Act”).
Stockholder director nominations must be submitted in writing to:
e.l.f. Beauty, Inc.
ATTN: Corporate Secretary
570 10th Street
Oakland, California 94607
Marathon Partners Equity Management, LLC and certain of its affiliates notified the Company on May 28, 2020 that it intended to nominate three nominees for election as Class I directors at the 2020 annual meeting. Marathon Partners Equity Management, LLC and its affiliates withdrew theirWe did not receive notice of intention to nominate and their nominees on July 1, 2020.
termination of TPG board designation rights and cessation of TPG board representation
In connection with TPG’s sale of approximately 3.6 million shares on December 2, 2019, which resulted in TPG being the registered holder of approximately 7.3% of the Company’s outstanding common stock as of that date, and following discussions with the Company and at the Company’s request, TPG, the Company and Mr. Amin (and certain of his family

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trusts) agreed to terminate, effective as of December 4, 2019, the Second Amended and Restated Stockholders Agreement (the “Stockholders Agreement”), dated as of March 3, 2017, by and among the Company, TPG, and certain other additional equity holders of the Company. In addition, on December 3, 2019 (and in connection with TPG’s December 2 sale of common stock), Mr. Ellis, the soleany director designee of TPG pursuant to the Stockholders Agreement, resignednominations from our Board.stockholders for the 2023 annual meeting.
As a result of the termination of the Stockholders Agreement, any director that was a TPG designated director ceased to have that designation as of December 4, 2019 and TPG no longer has the contractual right to designate any directors or any nominees for election to
How our Board. No current director is a partner, member, director, officer, or employee of TPG or its affiliates.
how our directorsDirectors are evaluatedEvaluated
Our Board is committed to continual corporate governance improvement. Our Board, and each committee, conducts an annual self-evaluation to review and assess its overall effectiveness, including with respect to strategic oversight, board structure and operation, interaction with and evaluation of management, governance policies, and committee structure and composition. As appropriate, these assessments may result in updates or changes to our practices as well as commitments to continue existing practices that our directors believe contribute positively to the effective functioning of our Board and committees.
meeting attendanceMeeting Attendance
Our Board meets at least quarterly each year, and special meetings may be held as permitted by our bylaws. Committee meetings are held at such times as the committee may determine, with the goal of meeting at least quarterly each year. Directors are expected to attend and participate in Board meetings and applicable committee meetings, and spend the time needed and meet as frequently as necessary to properly discharge their responsibilities.
During 2019T and FY 2020,2023, our Board held 10five meetings. Each director, for the portion of 2019T and FY 20202023 that the director was a member of our Board or a particular committee, as applicable, attended at least 75% of the aggregate of the total number of meetings of our Board held during 2019T and FY 20202023 and the total number of meetings held during 2019T and FY 20202023 by all committees of our Board on which that director served.
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Although we do not have a policy with regard to directors’ attendance at the annual meetings of stockholders, all directors are encouraged to attend the annual meetings.meeting of stockholders. Each director that was on our Board on the date of the 20192022 annual meeting of stockholders attended the 20192022 annual meeting of stockholders.
howHow our directorsDirectors are paidPaid
non-employee director compensation programNon-Employee Director Compensation Program
We compensate our non-employee directors for their service on our Board in accordance with our Non-Employee Director Compensation Program. We also reimburse all directors for their reasonable business expenses incurred in connection with their activities as directors. All
Our Non-Employee Director Compensation Program in effect for FY 2023 provided for the following compensation to our non-employee directors are eligible to receive compensation for theirdirectors:

retainer
cash (1)
stock award (2)
total
Annual Retainer$45,000$140,000$185,000
Lead Independent Director Retainer$20,000$20,000
Audit Committee Chairperson Retainer$15,000$15,000
Audit Committee Member Retainer$7,500$7,500
Compensation Committee Chairperson Retainer$10,000$10,000
Compensation Committee Member Retainer$5,000$5,000
Nominating and Corporate Governance Committee Chairperson Retainer$6,000$6,000
Nominating and Corporate Governance Committee Member Retainer$3,000$3,000
(1)The cash portion is paid on a quarterly basis, based on a “Board term” (which runs from annual meeting of stockholders to annual meeting of stockholders). If a director does not serve as a non-employee director for the entire quarter, the cash portion of the retainer will be pro-rated based on the portion of the quarter that director served as a non-employee director. Prior to January 1 of any year, a non-employee director may elect to receive all of his or her cash retainers for the following year in the form of time-vesting restricted stock units (“RSUs”), which are granted on the date of the annual meeting of stockholders and vest on the same schedule as the RSU portion of the annual retainer as described in footnote 2.
(2)Payable in time-vesting RSUs. The actual number of RSUs granted to a non-employee director is calculated by dividing the dollar amount of the award by the closing trading price of our common stock on the date of grant. The dollar amount of the award is pro-rated for new non-employee directors. The RSU portion of the annual retainer is granted on the date of each annual meeting of stockholders, or for new non-employee directors, on the date of appointment, and vests in full on the earlier of (i) the first anniversary of the grant date or (ii) immediately prior to the next annual meeting of stockholders after the grant date, subject to the director continuing to serve as a non-employee director through the vesting date. All RSUs granted to our non-employee directors pursuant to the Non-Employee Director Compensation Program vest fully immediately prior to the occurrence of a change in control (as defined in our 2016 Equity Incentive Award Plan).
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service on our Board except for any non-employee director that is a partner, member, director, officer, or employee of TPG or its affiliates. No partner, member, director, officer or employee of TPG or its affiliates has been a member of our Board since December 3, 2019.
The only non-employee directors that were not eligible to receive compensation for their service on our Board in 2019T and FY 2020 were Mr. Ellis (who resigned from our Board on December 3, 2019) and Mr. McGlashan (who resigned from our Board on March 13, 2019) due to their respective affiliation with TPG.
Our Non-Employee Director Compensation Program in effect for 2019T and FY 2020 provided for the following compensation to our non-employee directors:
retainer
cash (1)

stock award (2) (3)

total
Annual Retainer$45,000
$175,000
$220,000
Lead Independent Director Retainer$20,000

$20,000
Audit Committee Chairperson Retainer$15,000

$15,000
Audit Committee Member Retainer$7,500

$7,500
Compensation Committee Chairperson Retainer$10,000

$10,000
Compensation Committee Member Retainer$5,000

$5,000
Nominating and Corporate Governance Committee Chairperson Retainer$6,000

$6,000
Nominating and Corporate Governance Committee Member Retainer$3,000

$3,000
   
      
(1)The cash portion is paid on a quarterly basis. If a director does not serve as a non-employee director for the entire period, the cash portion of the annual retainers will be pro-rated based on the portion of the period that director served as a non-employee director. Prior to January 1 of any year, a non-employee director may elect to receive all of his or her annual cash retainer for the following year in the form of time-vesting restricted stock units (“RSUs”).
(2)Payable in time-vesting RSUs. The actual number of RSUs granted to a non-employee director is calculated by dividing the dollar amount of the award by the closing trading price of our common stock on the date of grant. The dollar amount of the award is pro-rated for new non-employee directors. The RSU portion of the annual retainer is granted on the date of each annual meeting of stockholders, or for new non-employee directors, on the date of appointment, and vests in full on the earlier of (i) the first anniversary of the grant date or (ii) immediately prior to the next annual meeting of stockholders after the grant date, subject to the director continuing to serve as a non-employee director through the vesting date. All RSUs granted to our non-employee directors pursuant to the Non-Employee Director Compensation Program vest fully immediately prior to the occurrence of a change in control (as defined in our 2016 Equity Incentive Award Plan).
(3)For the 2019-2020 board term, the value of the stock award was increased by 25% (or $35,000) to account for the extra quarter between the 2019 annual meeting of stockholders (May 2019) and the 2020 annual meeting (August 2020) as a result of the change in our fiscal year-end. The fiscal year-end change resulted in there being five quarters of Board service between annual meetings instead of the normal four. For the 2020-2021 board term and future board terms, the value of the stock award for our non-employee directors will return to $140,000 under our Non-Employee Director Compensation Program.
director compensation tableTable
The following table shows the compensation earned by or paid to our non-employee directors for their service in 2019T and FY 2020.2023. All dollar amounts are rounded to the nearest whole dollar amount. No non-employee director elected to defer any compensation earned by, or paid in, 2019T and FY 2020.

namefees earned or paid in cash
stock awards (1)
total
Tiffany Daniele(2)
$43,846$172,945$216,791 
Lori Keith(3)
$70,315$139,966$210,281 
Lauren Cooks Levitan(4)
$53,516$139,966$193,482 
Kenny Mitchell(3)
$50,010$139,966$189,976 
Richelle Parham(5)
$ 8,654– $8,654 
Kirk Perry(3)(6)
– – – 
Beth Pritchard$71,000$139,966$210,966 
Gayle Tait(3)(7)
$18,297$112,358$130,655 
Maureen Watson(3)
$48,013$139,966$187,979 
Richard Wolford(3)
$59,996$139,966$199,962 
(1)Represents the grant date fair value of annual RSUs granted to the director, calculated in accordance with FASB ASC Topic 718 for stock-based compensation transactions, disregarding the effects of estimated forfeitures. For a discussion of the valuation of these awards, see Notes to Consolidated Financial Statements at Note 14 in the 2023 Annual Report. These amounts do not reflect the amount the director has actually realized or will realize from the awards upon the vesting of the granted RSUs or the sale of the shares underlying the granted RSUs.
(2)Ms. Daniele was appointed to our Board on May 31, 2022 and, as such, received a pro-rated equity award for the FY 2022 Board term (measured as the date of the 2021 annual meeting to date of the 2022 annual meeting) in addition to her equity award for the FY 2023 Board term (measured as the date of the 2022 annual meeting to the date of the 2023 annual meeting).
(3)Elected to receive RSUs in lieu of cash for the FY 2023 Board term. The RSUs received in lieu of cash for the FY 2023 Board term were granted on August 25, 2022 (the date of the 2022 annual meeting). The grant date fair value of such RSUs, calculated in accordance with FASB ASC Topic 718 for stock-based compensation transactions based on the assumptions described in footnote 1, is included in the “fees earned or paid in cash” column. $4,066 of the amount shown for Ms. Keith in the “fees earned or paid in cash” column represents the incremental compensation paid to Ms. Keith in cash as a result of her appointment to the Audit Committee during the FY 2023 Board term.
(4)$3,049 of the amount shown for Ms. Cooks Levitan in the “fees earned or paid in cash” column represents the incremental compensation paid to Ms. Cooks Levitan in cash as a result of her appointment the chair of the Compensation Committee during the FY 2023 Board term.
(5)Ms. Parham resigned from our Board effective May 31, 2022 and, as such, did not receive an equity grant for the FY 2023 Board term (measured as of the date of the 2022 annual meeting to the date of the 2023 annual meeting).
(6)Mr. Perry resigned from our Board effective November 4, 2022 and, as such, forfeited his equity award for the FY 2023 Board term (measured as of the date of the 2022 annual meeting to the date of the 2023 annual meeting), including the RSUs received in lieu of cash for the FY 2023 Board term.
(7)Ms. Tait was appointed to our Board effective November 4, 2022 and, as such, received a pro-rated equity award for the FY 2023 Board term.

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name (1)
year fees earned or paid in cash
 
stock award (2) (12)

 total
Stephen Ellis (3) (4)
2020 
 
 
 2019T 
 
 
Lauren Cooks Levitan (5) (6)
2020 $44,156
 $174,996
 $219,152
 2019T 
 
 
William McGlashan, Jr. (3) (7)
2019T 
 
 
Richelle Parham (8)
2020 $49,272
 $174,996
 $224,268
 2019T $11,917
 
 $11,917
Kirk Perry (6) (9) (10)
2020 $52,338
 $174,996
 $227,334
 2019T $1,111
 
 $1,111
Beth Pritchard (11)
2020 $70,690
 $174,996
 $245,687
 2019T $15,083
 
 $15,083
Sabrina Simmons (6)
2020 $51,404
 $174,996
 $226,400
 2019T 
 
 
Maureen Watson (6) (9)
2020 $47,993
 $174,996
 $222,989
 2019T 
 
 
Richard Wolford (6) (9)
2020 $52,500
 $174,996
 $227,497
 2019T 
 
 
    
          
(1)Does not include Ms. Keith as Ms. Keith was appointed to our Board after FY 2020.
(2)Represents the grant date fair value of RSUs granted to the director, calculated in accordance with FASB ASC Topic 718 for stock-based compensation transactions, disregarding the effects of estimated forfeitures. For a discussion of the valuation of these awards, see Notes to Consolidated Financial Statements at Note 14 in the 2020 Annual Report. These amounts do not reflect the amount the director has actually realized or will realize from the awards upon the vesting of the granted RSUs, or the sale of the shares underlying the granted RSUs.
(3)Mr. McGlashan and Mr. Ellis were not entitled to receive any compensation under our Non-Employee Director Compensation Policy due to their affiliation with TPG.
(4)Mr. Ellis resigned from our Board on December 3, 2019.
(5)Ms. Levitan was a member of the Audit Committee from January 1, 2019 to December 3, 2019 and was appointed to the Compensation Committee on December 3, 2019.
(6)Elected to receive RSUs in lieu of cash for the 2018-2019 board term (May 22, 2018 to May 21, 2019). The RSUs for the 2018-2019 board term were granted on May 22, 2018. The grant date fair value of the RSUs, calculated in accordance with FASB ASC Topic 718 for stock-based compensation transactions, were reported in the Company’s proxy statement for the 2019 annual meeting of stockholders, which was filed with the SEC on April 10, 2019.
(7)Mr. McGlashan resigned from our Board on March 13, 2019.
(8)Ms. Parham was a member of the Nominating and Corporate Governance Committee from January 10, 2019 to December 3, 2019 and was appointed to the Audit Committee on December 3, 2019.
(9)Elected to receive RSUs in lieu of cash for the 2019-2020 board term (May 21, 2019 to the date of the 2020 annual meeting). The RSUs for the 2019-2020 board term were granted on May 21, 2019. The grant date fair value of the RSUs, calculated in accordance with FASB ASC Topic 718 for stock-based compensation transactions based on the assumptions described in footnote 1, is reflected in the “fees earned or paid in cash” column.
(10)Mr. Perry was appointed to the Compensation Committee on January 10, 2019 and appointed as the chair of the Compensation Committee on December 3, 2019. (i) $1,111 in 2019T and approximately $694 in FY 2020 in the “fees earned or paid in cash” column represent the additional compensation that Mr. Perry was entitled to after his appointment to the Compensation Committee and (ii) approximately $1,646 in FY 2020 in the “fees earned or paid in cash” column represents the additional compensation that Mr. Perry was entitled to after his appointment as the chair of the Compensation Committee, which, in each case, was paid in cash rather than RSUs for administrative purposes.
(11)Ms. Pritchard was appointed as the chair of the Nominating and Corporate Governance Committee on January 10, 2019 and as Lead Independent Director on February 14, 2019.
(12)The following table shows the number of unexercised stock options and RSUs held by our non-employee directors as of March 31, 2020.

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 name
unexercised
stock options

RSUs (*)

 Lauren Cooks Levitan34,500
14,403
 Richelle Parham
14,403
 Kirk Perry13,800
18,518
 Beth Pritchard
14,403
 Sabrina Simmons34,500
14,403
 Maureen Watson34,500
18,353
 Richard Wolford34,500
18,724
      
      
 (*)100% of the RSUs will vest on the date of the 2020 annual meeting, subject to the director’s continued service through such date.
how you can communicate with us
The Companyfollowing table shows the number of unexercised stock options and RSUs held by our non-employee directors as of March 31, 2023.
nameunexercised
stock options
RSUs(1)
Tiffany Daniele— 3,644 
Lori Keith— 4,894 
Lauren Cooks Levitan— 3,644 
Kenny Mitchell— 4,946 
Richelle Parham(2)
— — 
Kirk Perry(3)
— — 
Beth Pritchard— 3,644 
Gayle Tait— 2,310 
Maureen Watson17,8754,894 
Richard Wolford34,5005,206
(1)100% of the RSUs will vest on the date of the 2023 annual meeting, subject to the director’s continued service through such date.
(2)Ms. Parham resigned from the Board effective May 31, 2022.
(3)Mr. Perry resigned from the Board effective November 4, 2022 and, as such, forfeited his FY 2023 equity award.
How You can Communicate with our Board
e.l.f. Beauty and our Board welcomeswelcome open communicationscommunication with stockholders and appreciatesappreciate input that advances our goal of enhancing stockholder value. We engage regularly with our stockholders and encourage anyone, including our stockholders, to contact our Board or individual directors about corporate governance or matters related to our Board or the Company.e.l.f. Beauty. Individuals may send written communications to our Board, committees of our Board or individual directors by mailing those communications to our Corporate Secretary at:
e.l.f. Beauty, Inc.
ATTN: Corporate Secretary
570 10th Street
Oakland, California 94607
Depending on the subject matter, our Corporate Secretary will:
forward the communication to the director or directors to whom it is addressed;
attempt to handle the inquiry directly, for example when the request is for information about the Companye.l.f. Beauty or is a stock-related matter; or
not forward the communication if it is primarily commercial in nature or if it relates to an improper or irrelevant topic.
At each Board meeting, a member of management presents a summary of all communications received since the last meeting that were not forwarded to our Board or the director or directors to whom they were addressed. A member of management also makes those communications available to our Board upon request.

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OUR COMPANY
our company
our executive officersOur Executive Officers
The following is a list of our executive officers and their respective ages, positions and brief biographies as of the date of this proxy statement.
Proxy Statement.
amina01.jpgTarang Amin 2023 Headshot copy 2.jpgTarang Amin chief executive officerChief Executive Officer and presidentPresident
Age: 5558
Current Role
Mr. Amin has served as our Chief Executive Officer since January 2014 and as our President since March 2019.
More Information
For more information about Mr. Amin, see under the heading “our boardOur Board of directors—continuing directorsDirectors—Continuing Directors..
barucha01.jpgRich Baruch senior vice president and chief commercial officer
Age: 52
Current Role
•    Mr. Baruch has served as our Senior Vice President and Chief Commercial Officer since February 2014.
Select Prior Experience
•    Senior Vice President and Chief Commercial Officer at Schiff Nutrition (until its acquisition, NYSE: SHF) from July 2012 to January 2013 when it was acquired.
•    Vice President, Category Advisory Services at Coca-Cola Refreshments, a division of The Coca-Cola Company (NYSE: KO), a leading global beverage company, from December 2010 to June 2012.
•    Over 10 years sales leadership experience with The Clorox Company.
Education
•    B.A. in English from University of Pennsylvania.

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fieldsa01.jpgMandy Fields senior vice presidentSenior Vice President and chief financial officerChief Financial Officer
Age: 3942
Current Role
Ms. Fields has served as our Senior Vice President and Chief Financial Officer since April 2019.
Select Prior Experience
Chief Financial Officer of BevMo!, a retailer of alcoholic beverages, from June 2016 to March 2019.2019
Vice President of Finance and Analytics at Albertsons Companies, a grocery company, from 2010July 2015 to 2016.June 2016
Education
B.S. in Finance from Indiana University of Bloomington’s Kelley School of Business.Business
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franks.jpgJosh Franks senior vice president, operationsSenior Vice President, Operations
Age: 4245
Current Role
Mr. Franks has served as our Senior Vice President, Operations since January 2020.
Select Prior Experience
Senior Vice President, Operations and Supply Chain, at Lyrical Foods (d/b/a Kite-Hill), a plant-based, dairy-free packaged food manufacturer, from July 2018 to December 2019.2019
Vice President, Operations and Supply Chain, at Raybern Foods, a packaged food manufacturer, from April 2014 to March 2018.2018
Education
B.S. in Business Administration, Operations Management, and Supply Chain Management from North Carolina State University.University
Jennie Laar.jpgJennie Laar Senior Vice President and Chief Commercial Officer
Age: 54
Current Role
Ms. Laar has served as our Senior Vice President and Chief Commercial Officer since May 2022.
Select Prior Experience
Senior Vice President, Global Wholesale at Forma Brands, a beauty brand incubator, from December 2020 to April 2022
Vice President, Global Wholesale at Forma Brands from April 2017 to December 2020
Vice President, Sales & Merchandising at Bare Escentuals, a global beauty company, from February 2013 to April 2017
Education
B.A. in Modern European Studies from Nottingham Trent University

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marchisottoa01.jpgKory Marchisotto senior vice president, chief marketing officerSenior Vice President and Chief Marketing Officer
Age: 4447
Current Role
Ms. Marchisotto has served as our Senior Vice President and Chief Marketing Officer since February 2019.
Select Prior Experience
Senior Vice President, Marketing for bareMinerals, a brand of Shiseido Americas Corporation (TYO: 4911), a global beauty company, from 2016 to 2018.2018
Senior Vice President of Marketing, Beauty Prestige Group (from 2015 to 2016) and Vice President of Marketing, Beauty Prestige Group (from 2011 to 2015) at Shiseido Americas Corporation.Corporation
Education
Masters of Professional Studies, Cosmetics and Fragrance Marketing and Management from the Fashion Institute of Technology.Technology
B.B.A. in Marketing from Pace University’s Lubin School of Business.Business
milstena01.jpgScott Milsten senior vice president, general counsel,Senior Vice President, General Counsel, Chief People Officer, and chief people officerCorp. Sec.
Age: 5053
Current Role
Mr. Milsten has served as our Senior Vice President, General Counsel, and Corporate Secretary since January 2014 and as our Chief People Officer since August 2016.
Select Prior Experience
Senior Vice President, General Counsel, and Corporate Secretary at Schiff Nutrition (until its acquisition, NYSE: SHF) from July 2011 to January 2013, when it was acquired.acquired
Senior Vice President, General Counsel, and Corporate Secretary of Celera Corporation, a health-care diagnostics company (until its acquisition, NASDAQ: CRA), from August 2009 to June 2011, when it was acquired.
Education
B.A. in English from Duke University.University
J.D. from University of Pennsylvania Law School.School



2020
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Our Team, Culture and Commitments
e.l.f. Beauty is led by its purpose—we stand with every eye, lip, face, paw and fin. We are committed to creating a culture internally—and in the world around us—where all individuals are encouraged to express their truest selves and are empowered to succeed, and where we strive to do the right thing for people, the planet and our furry and finned friends alike.
Encourage Self ExpressionEmpower OthersEmbody Our Ethics
We celebrate diversity and make the best of beauty accessible.We provide equal opportunities for growth and success.We do the right thing for all people, the planet and furry and finned friends.

Encourage Self Expression: Promoting a Culture of Diversity, Equity and Inclusion
our commitment to
diversity and equality
is infinite.
We believe in a world where everyone can own their beauty, without compromise.
We are deeply committed to diversity, equity and inclusion (“DEI”) as exemplified by the diversity of both our Board and our employee base.
We are proud to be one of only four public companies in the U.S. (out of nearly 4,200 public companies) with a Board of Directors that is at least two-thirds women and at least one-third diverse. We’re also proud that our employee base, which is over
70% women, over 40% diverse and over 65% millennial and Gen Z, is representative of the young, diverse communities we serve.*
We are committed to ensuring that diversity—including but not limited to gender, race, sexual orientation, national origin, ability and age—is represented across our entire team. We promote DEI at all levels of our workforce, and our senior leadership team owns and is responsible for our DEI initiatives and programs.



*Employee demographic figures based on our full-time employees as of March 31, 2023. Diversity percentage excludes our employees outside of the United States.
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The following table provides certain relationshipsstatistics of our Board and related party transactionsour team as of March 31, 2023. For information about our Board diversity, age, tenure and skills, see under the heading “Our Board of Directors—About our Board.”
policy
board of directors
senior leadership(1)
all employees(2)
Gender
Female67 %57 %74 %
Male33 %43 %26 %
Age
Gen Z and Millennial— — 68 %
All other100 %100 %32 %
Race/Ethnicity
Black or African American11 %14 %%
Hispanic or Latinx— — 15 %
Asian22 %29 %17 %
Native American— — — 
Two or more races— — %
White67 %57 %59 %
(1)Senior Leadership includes our executive officers and the Vice President, General Manager of our China operations.
(2)Employee demographic figured based on our full-time employees as of March 31, 2023. Race/ethnicity percentages exclude our employees outside of the United States.
We believe that to drive change, there must be continuous education, learning and proceduressharing. We are committed to providing DEI programs and initiatives that go beyond what is legally required of our company. We regularly host education events for our employees to lean into cultural moments such as Black History Month; International Women’s Month; Asian American and Pacific Islander Heritage Month; Lesbian, Gay, Bisexual, Transgender and Queer Pride Month; and LatinX Heritage Month.
Empower Others: Supporting the Full Potential of our Employees
Employee Pay and Benefits
Our talented employees are at the core of our business strategy. We place a high priority on attracting, recruiting, developing and retaining diverse global talent. Our benefits and programs are designed to support the total well-being and promote the full potential of our employees.
Our continued investments in our people and culture have positioned us as an employer of choice both in the beauty industry and our local communities. In FY 2023, we were recognized on Newsweek’s list of "America's 100 Most Loved Workplaces for 2022” as well as Forbes’ list of “America’s Best Mid-Sized Companies.”
With regards to compensation, we take a “one-team” approach. All full-time employees receive a base salary, are bonus eligible under the same bonus plan tied to our financial performance and receive an equity award in e.l.f. Beauty stock. We are one of the few public beauty companies, if not the only, that grants equity on an annual basis to every employee—strongly aligning our team with the long-term interests of our stockholders. We believe this approach, which applies across all employee levels and geographies, is unique in the beauty industry and contributes to our success in hiring and retaining top talent and driving business results.
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In the United States, where over 70% of our workforce is located, the benefits for our full-time employees include, among other things:
financial benefits including competitive compensation as well as retirement savings plans and commuter benefits;
healthcare benefits including flexible spending accounts, disability and life insurance—all of which begin on day 1 of employment;
family support and flexibility benefits including up to 20 weeks of gender-neutral parental leave for the birth or adoption of a child as well as the placement of a foster child, as well as fertility and adoption support;
wellness and time off programs including an employee assistance program, access to wellness coaches and flexible time off;
community impact programs including employee donation matching programs and paid time off for volunteering;
education and career development programs including tuition reimbursement, high performance teamwork coaching, as well as ongoing learning and training opportunities; and
other benefits, such as “Pawternity Leave” for the adoption of a shelter animal.
Outside of the United States, we provide similarly competitive benefit packages to those offered to our United States employees and tailored to market-specific practices.
Employee Satisfaction
We closely monitor the status of our employees’ well-being, development and overall satisfaction. Engagement is a key factor we look to because it measures our team’s connection and commitment to both e.l.f. Beauty and our vision, mission and values. In April 2023, we conducted our third annual benchmarked engagement survey of all employees. All employees were offered an opportunity to participate, and 86% of our employees submitted a response. Our employee engagement results this year hit record highs—relative to prior surveys and to consumer industry benchmarks. Our overall engagement score this year was 91%—19 percentage points above the industry benchmark and two percentage points above our survey the previous year.
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The survey was conducted through a platform service delivered by Culture Amp, and the responses were analyzed against Culture Amp’s Consumer Goods & Services 2023 Benchmark, which includes survey results from a minimum of 20 companies and 20,000 employees at organizations that are direct-to-consumer and produce and sell various products and services.
The engagement survey results were as follows:
e.l.f. Beautyconsumer goods and services 2023 benchmarkdifference (percentage points)
Employee Engagement91 %72 %+19%
Questions that determine employee engagement
I would recommend my company as a great place to work97 %83 %+14%
My company motivates me to go beyond what I would in a similar role elsewhere92 %70 %+22%
I am proud to work for my company98 %86 %+12%
I rarely think about looking for a job at another company81 %56 %+25%
I see myself working at my company in two years’ time88 %65 %+23%
Embody our Ethics: Doing the Right Thing for All People, the Planet and our Furry and Finned Friends
All People
We proudly support human rights and individual expression and freedom. As such, we treat all employees with respect, regardless of age, gender, ethnicity, religion, abilities or sexual orientation. We also expect our suppliers and partners to observe these principles when providing products and services to us.
We are proud to be the first company in the beauty industry to have a third-party manufacturing facility Fair Trade Certified™. A Fair Trade Certified™ seal on a product signifies that it was made according to rigorous fair trade standards that promote sustainable livelihoods and safe working conditions for facility employees, protection of the environment and transparent supply chains. Our first third-party manufacturing facility in China was Fair Trade Certified™ in August 2022, and we have since achieved certification for three other facilities. We are currently seeking certification for additional facilities. To achieve certification, facilities are required to pass thorough audits and demonstrate adherence to over 100 compliance criteria that cover social responsibility, environmental responsibility, empowerment and economic development. Facilities must pass a re-certification annually, which includes plans for continuous improvement. Each time a consumer buys one of our Fair Trade Certified™ products, e.l.f. Beauty makes a contribution to the facility workers who made the product for use in improving their communities.
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The Planet
We are committed to minimizing our environmental impact while providing our consumers with premium-quality beauty products. Product packaging represents a meaningful portion of our environmental footprint, driving our continued focus to further reduce this impact. Our packaging sustainability strategy is grounded in three principles:
Packaging footprint reduction. We are proud to have eliminated over one million pounds of packaging waste since the inception of “Project Unicorn.” Project Unicorn was launched in 2019 to elevate e.l.f. Cosmetics’ product assortment, presentation, and navigation on-shelf, and resulted in a significant streamlining in our product packaging footprint. The elimination of packaging waste was achieved by removing secondary cartons, vacuum formed trays and paper insert cards, slimming down secondary packaging and designing a patented approach to display product on shelf.
Sustainably sourced packaging. Our initial focus is the use of Forest Stewardship Council ("FSC")-certified paper for our products that use paper cartons. FSC certification is a globally recognized standard that ensures that products come from responsibly managed forests that provide environmental, social and economic benefits. We have set a goal for our paper cartons to be 100% FSC-certified across all of our brands by the end of the year ending March 31, 2025, as compared to 23% of our paper cartons being FSC-certified in FY 2023.
Recyclable and reusable packaging. We have projects underway to increase the percentage of our packaging that is recyclable, refillable, reusable or made from recycled materials.
We are committed to monitoring our overall environmental impact, including measuring greenhouse gas emissions. In FY 2023, we made progress in reducing our environmental impact by establishing and achieving our science-based targets for Scope 1 and 2 emissions through the Science Based Targets Initiative. As part of our efforts to continue to increase transparency and disclosure for our environmental footprint, we plan to submit our first annual CDP Climate Change questionnaire in 2023.
Our Furry and Finned Friends
We are proud to be a 100% cruelty-free company. We do not conduct or tolerate any tests on animals, nor do we use any ingredients that are tested on animals in any of our products. We are double certified as "cruelty-free" across our brands.
Each of our brands is certified by People for the Ethical Treatment of Animals ("PETA") as “Global Animal Test-Free,” a credential given to companies and brands who have verified that their own facilities and their suppliers do not conduct, commission, pay for or allow any tests on animals for their ingredients or finished products.
Each of our brands has also been certified by the Leaping Bunny Program. Companies with this credential certify that no animal testing was conducted on materials or formulations at any stages of product development, in addition to recommitting to the program annually and being open to third-party audits.
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Certain Relationships and Related Party Transactions
Policy and Procedures
The Audit Committee has adopted a written policy regarding transactions between the Companye.l.f. Beauty and our executive officers, directors, nominees for election as a director, beneficial owners of more than 5% of our common stock, and any affiliates or members of the immediate family of any of the foregoing. We refer to these individuals and entities as “related parties” and these relationships generally as “related party transactions”.transactions.”
Any request for us to enter into a related party transaction in which the amount involved exceeds $120,000 and a related party would have a direct or indirect interest must first be presented to the Audit Committee for review, consideration and approval. The Audit Committee reviews all the relevant facts and circumstances of each related party transaction, including if the transaction is on terms comparable to those that could be obtained in arm’s length dealings with an unrelated third party and the extent of the related party’s interest in the transaction, and considers any conflicts of interest and corporate opportunity provisions of the Company’sour Code of Business Conduct and Ethics.
related party transactionsRelated Party Transactions during the yearYear
The following is a description of related party transactions entered into during 2019T and FY 20202023 in which the amount involved exceeds $120,000 and a related party would have a direct or indirect interest:
we paid compensation to our directors and executive officers in 2019T and FY 2020. See under the headings “our board of directors—how our directors are paid” and “executive compensation”; and
we entered into our standard indemnification agreement with Ms. Marchisotto, Ms. Fields, and Mr. Franks when each joined the Company. Our standard indemnification agreement requires us to, among other things, indemnify our directors and executive officers toin FY 2023. See under the fullest extent permitted by Delaware law, including indemnificationheading “Our Board of expenses such as attorneys’ fees incurred by such individuals in any action or proceeding, including any action or proceeding by or in right of us, arising out of the person’s services as a director or executive officer. We have obtained an insurance policy that insuresDirectors—How our Directors are Paid” for information regarding compensation paid to our directors and officers against certain liabilities, including liabilities arising under applicable securities laws.the heading “Executive Compensation” for information regarding compensation paid to our executive officers.
ruleRule 10b5-1 plansPlans
CertainEach of our executive officers have adopted written plans, known as Rule 10b5-1 plans, in which they have contracted with a broker to buy or sell shares of our common stock on a periodic basis. Under a Rule 10b5-1 plan, a broker executes trades pursuant to parameters established by the individual when entering into the Rule 10b5-1 plan, without further direction from them. The individual may amend or terminateterminate the Rule 10b5-1 plan in specified circumstances.
corporate governance materialsCorporate Governance Materials
Our Corporate Governance Guidelines are intended to provide a set of flexible guidelines for the effective functioning of our Board, including director qualifications and responsibilities, management succession and Board committees. Our Corporate Governance Guidelines are reviewed regularly and revised as necessary or appropriate in response to changing

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regulatory requirements, evolving best practices and other considerations. A copy of our Corporate Governance Guidelines is available on our investor relations website at investor.elfcosmetics.com/investor.elfbeauty.com/corporate-governance/governance-guidelines.
In addition to our Corporate Governance Guidelines, we have adopted a Code of Business Conduct and Ethics for our directors, officers, and employees, including our principal executive officer, and principal financial officer and principal accounting officer. TheOur Code of Business Conduct and Ethics is designed to help directors and employees resolve ethical and compliance issues encountered in the business environment. We will make any legally required disclosures regarding amendments to, or waivers of, our Code of Business Conduct and Ethics on our investor relations website. A copy of our Code of Business Conduct and Ethics is available on our investor relations website at investor.elfcosmetics.com/investor.elfbeauty.com/corporate-governance/code-of-business-conduct-ethics.

code-of-business-conduct-ethics.
2020
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EXECUTIVE COMPENSATION
executive compensation
proposalProposal 2:advisory voteAdvisory Vote to approve compensation forApprove Compensation Paid to our named executive officersNamed Executive Officers
þ
FOR
Our Board unanimously recommends a vote “FOR” the approval, on an advisory basis, of the compensation forpaid to our named executedexecutive officers.
Our Board believes our executive compensation program aligns the interests of our executive officers with the long-term interests of our stockholders and, consistent with our pay-for-performance culture, rewards our executive officers when the Company achieves itswe achieve our short- and long-term strategic and financial goals.
whatWhat am i voting on?I Voting On?
As an emerging growth company, we are not requiredAt the 2020 annual meeting of stockholders, our stockholders expressed a preference to hold anfuture advisory vote to approve(non-binding) votes on the compensation of our named executive officers (commonly referred to as a “say-on-pay vote”). We will not be required to hold a say-on-payon an annual basis. Consistent with that vote, until we cease to be an emerging growth company, which will occur on March 31, 2022 or the earlier date that we meet certain market capitalization, revenue, or debt thresholds.
We are adopting the say-on-pay advisory vote early. Stockholdersstockholders are being asked to indicate their support, on an advisory (non-binding) basis, for the compensation ofpaid to our named executive officers for 2019T and FY 20202023 as described in this proxy statementProxy Statement by casting a vote “FOR” the following resolution:
“RESOLVED, that the compensation paid to the Company’se.l.f. Beauty, Inc.’s named executive officers for 2019T and FY 2020,2023, as disclosed pursuant to Item 402 of Regulation S-K, including the compensation discussion and analysis, compensation tables, and narrative discussion, is hereby APPROVED.”
This vote is not intended to address any specific item of compensation, but rather the overall compensation ofpaid to our named executive officers and the philosophy, policies and practices described in this proxy statement.Proxy Statement.
Stockholders should review the information under the heading “executive compensation—compensation discussionExecutive Compensation—Compensation Discussion and analysisAnalysis” and the tables and narrative discussion under the heading “executive compensation—executive compensation tablesExecutive Compensation—Executive Compensation Tables.. Our Board and the Compensation Committee believe that the policies and procedures discussed in the following sections are effective in achieving our goals and have contributed to the Company’sour recent and long-term success.
Because the vote is advisory, it is not binding on our Board or the Company.e.l.f. Beauty. Nevertheless, the views expressed by our stockholders, whether through this vote or otherwise, are important to management and our Board and, accordingly, our Board and the Compensation Committee intend to consider the results of this vote in making determinations in the future regarding executive compensation arrangements.

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whatWhat is the required vote?Required Vote?
The compensation of our named executive officers for 2019T and FY 20202023 will be approved, on an advisory basis, by a majority of votes cast (meaning the number of shares voted “For” must exceed the number of shares voted “Against” in order for this proposal to be approved). Abstentions and broker non-votes are not considered votes cast for this proposal and will have no effect on the vote for this proposal.

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proposal 3:advisory vote on the frequency of the advisory vote on executive compensation
þ
1 YEAR
Our Board unanimously recommends a vote for “1 YEAR”, on an advisory basis, for the frequency of the advisory vote on executive compensation.
Our Board believes an annual say-on-pay vote would enable our stockholders to provide us with input regarding the compensation of our named executive officers on a timely basis.
Annexes
what am i voting on?
Stockholders are being asked to vote, on an advisory (non-binding) basis, for how frequently we should seek a say-on-pay vote (commonly referred to as a “say-when-on-pay vote”). As an emerging growth company, as in the case of the say-on-pay vote, we are not required to hold a say-when-on-pay vote. However, as a matter of good governance and in connection with our early adoption of the say-on-pay vote, we are also holding a say-when-on-pay vote.
Stockholders may vote for whether they would prefer a say-on-pay vote every year, every two years, or every three years. Stockholders may also abstain from voting on this proposal. While we will continue to monitor developments in this area, our Board currently plans to seek a say-on-pay vote every year and, as such, is asking our stockholders to vote for a frequency of “1 YEAR”. Our Board and the Compensation Committee believe that holding a say-on-pay vote every year is advisable for a number of reasons, including the following:
it would enable our stockholders to provide us with input regarding the compensation of our named executive officers on a timely basis; and
it is consistent with our goal to seek input from, and engage in discussion with, our stockholders on corporate governance matters and our compensation philosophy, policies, and practices for our executive officers.
Stockholders are not voting to approve or disapprove our Board’s recommendation. Instead, stockholders may vote for their preferred frequency of the say-on-pay vote: “1 year,” “2 years,” “3 years” or “Abstain.”
Because the vote is advisory, it is not binding on our Board or the Company. Nevertheless, the views expressed by the stockholders, whether through this vote or otherwise, are important to management and our Board and, accordingly, our Board and the Compensation Committee intend take into account the outcome of this vote in considering the frequency with which the say-on-pay vote will be held in the future.
what is the required vote?
As noted above, stockholders are not voting to approve or disapprove our Board’s recommendation with respect to the frequency with which the say-on-pay vote will be held in the future. With that said, the frequency choice (“1 year,” “2 years,” “3 years”) receiving the most votes will be given due regard by, but will not be binding on, our Board or the Company.


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compensation discussionCompensation Discussion and analysisAnalysis
The compensation discussion and analysis (the “CD&A”) provides information with respect to compensation forpaid to our named executive officers for:for FY 2023.
the transition period from January 1, 2019 to March 31, 2019 (“2019T”), which resulted from the change in late 2018 to the Company’s fiscal year-end from December 31 to March 31; and
the fiscal year ended March 31, 2020 (“FY 2020”).
The compensation provided to our named executive officers in 2019T and FY 20202023 is discussed in detail in the CD&A and in the tables under the heading “executive compensation—executive compensation tablesExecutive Compensation—Executive Compensation Tables..
We are not required to include a compensation discussion and analysis in our proxy statement until we cease to be an emerging growth company. This year, however, we have elected to provide additional disclosure beyond what the JOBS Act requires of emerging growth companies.
The CD&A is organized into the following sections:
executive summary, starting on page 38;
named executive officers, starting on page 41;
compensation setting process, starting on page 42;
compensation program components, starting on page 44; and
executive summary
our company
We offer inclusive, accessible, and cruelty-free beauty products. Our unique ability to combine cost, quality, and speed differentiates us in the beauty industry. This combination, along with our innovation capabilities, enables us to deliver prestige quality products at extraordinary prices across color cosmetics and adjacent categories, such as skin care.
Our brands are our namesake e.l.f. Cosmetics brand, which makes the best of beauty accessible to every eye, lip and face by offering high-quality cosmetics and skin care products at an extraordinary value, all formulated 100% vegan and cruelty-free, and our newly acquired W3LL PEOPLE brand, a clean beauty pioneer with 40 EWG VERIFIED™ products.
strong financial results
2019T and FY 2020 was a terrific period for the Company, highlighted by five consecutive quarters of net sales growth.

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Executive Summary, starting on page 43;
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annexes
Compensation Setting Process, starting on page 47;
Compensation Program Components, starting on page 49; and

Named Executive Officers

Our named executive officers for FY 2023 were as follows:
nameposition
$283million
FY 2020 net salesTarang Amin 2023 Headshot copy 2.jpg
Tarang Amin
64%
FY 2020 gross margin
$18million
FY 2020 net income
$63million
FY 2020 Adjusted EBITDA (2)
Chairman, Chief Executive Officer, President, and Director
+6%
incl. e.l.f.
retail storesfieldsa01.jpg
+11%
ex. e.l.f.
retail stores (1)
Mandy Fields
+300
basis points YoY
$0.35
earnings per share
with~2x
marketingSenior Vice President and digital spend
Chief Financial Officer
franks.jpg
Josh FranksSenior Vice President, Operations
marchisottoa01.jpg
Kory MarchisottoSenior Vice President and Chief Marketing Officer
milstena01.jpg
Scott MilstenSenior Vice President, General Counsel, Chief People Officer, and Corporate Secretary
For biographical information regarding our named executive officers, see under the heading “Our Company—Our Executive Officers.”
4.8%
market share (3)e.l.f. Beauty logo (square).jpg
+50
basis points
42
e.l.f. Cosmetics grew
the mostmarket share
of the top five
color cosmetics brands
#4
favorite teen brand (4)
2023 Proxy Statement

(1)
See Annex A for a reconciliation of net sales (including the contribution from e.l.f. retail stores) to net sales (excluding the contribution from e.l.f. retail stores).
(2)
See Annex A for a reconciliation of net income to Adjusted EBITDA.
(3)According to Nielsen xAOC 52 weeks ending March 21, 2020.
(4)According to the Piper Sandler 39th Semi-Annual Taking Stock With Teens® Survey, Spring 2020. Up from #6 a year ago.
We reversed declining sales trends at the end of 2018 and achieved $64 million in net sales in 2019T, which represented 3% year-over-year growth (excluding the contribution from e.l.f. retail stores). Our disciplined execution fueled a 11% year-over-year net sales growth in FY 2020 (excluding the contribution from e.l.f. retail stores) that greatly outpaced the category, which declined in tracked channels in FY 2020 according to Nielsen.
We increased investment against our strategic imperatives in FY 2020 (including nearly doubling our marketing investment from the prior year) and delivered $17.9 million of net income and $62.6 million of Adjusted EBITDA in FY 2020.
We successfully navigated a 25% tariff being implemented on the majority of our products and increased gross margin in FY 2020 by 300 basis points compared to the prior year.
We reasserted our multiple areas of competitive advantage, which resulted in e.l.f. Cosmetics growing market share by 50 basis points during FY 2020 according to Nielsen. We entered COVID-19 headwinds with strengths relative to the category and expect to continue to take market share.
strengthening corporate governance
We have continued to strengthen our corporate governance. We appointed Beth Pritchard as our Lead Independent Director in February 2019. We also refreshed the membership of our Board committees twice in 2019T and FY 2020, leveraging the experience sets of our directors.
Additionally, although we are an emerging growth company and are not required by applicable rules to hold a “say-on-pay” vote until March 31, 2022 (unless we meet certain thresholds earlier), we have included at the 2020 annual meeting a say-on-pay vote with respect to compensation paid to our named executive officers for 2019T and FY 2020. We are also asking stockholders to vote for holding our say-on-pay vote annually. We value ongoing stockholder input, which an annual say-on-pay vote will enable.

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Executive Summary
executing on strategic extensionsFY 2023 Performance Highlights
$579million
$62million
$92million
$117million
Net SalesNet Income
Adjusted Net Income(1)
Adjusted EBITDA(2)
+48%
$1.11
+103%
+56%
GrowthEarnings Per ShareGrowthGrowth
9.5%
+270
#1
market share(3)
basis points(3)
 favorite teen brand(4)
(1)
See Annex A for a reconciliation of net income to Adjusted Net Income.
(2)
See Annex A for a reconciliation of net income to Adjusted EBITDA.
(3)
According to Nielsen xAOC 12 weeks ending March 25, 2023.
(4)According to the Piper Sandler Semi-Annual Taking Stock With Teens® Survey, Spring 2023.
Strong Financial Results
Our results for the fiscal year ended March 31, 2023 (“FY 2023”) underscore the power of the e.l.f. brand and the world class team at e.l.f. Beauty. In FY 2023, we grew net sales by 48%, delivered $62 million in net income and grew Adjusted EBITDA by 56%. We completeddelivered over $500 million in net sales for the acquisition of W3LL PEOPLEfirst time in FY 2020, which was strategically important as clean is one2023, with Q4 marking our seventeenth consecutive quarter of net sales growth.
e.l.f. Cosmetics continues to significantly outperform category trends. We grew our market share by 270 basis points in Q4, increasing our rank from the number five U.S. Mass Cosmetics brand a year ago to the number three brand for the first time, according to Nielsen. We continue to be the fastest growing segments within beauty. We also incubatedtop five U.S. Mass Cosmetics brand by a new brand expectedwide margin.
Continued Progress Against our Five Strategic Imperatives
In FY 2023, we continued to launch in FY 2021. Both are key milestones as we evolve from a single brand to multi-brand beauty company.
continued progress against strategic imperatives
We made significant progress againstfocus on executing our five strategic imperatives to grow and create long-term value for our stockholders. See under the heading “introduction—e.l.f. Beauty atIntroduction—Highlights from FY 2023—Continued Progress Against our Five Strategic Imperatives” for additional information.
Furthering our Environmental, Social and Governance Commitment and Initiatives
Consistent with our values and commitments, we took a glance—highlightsnumber of steps in FY 2023 to further our ESG journey. We enhanced our ESG policies and disclosure, improved the diversity of our Board with the addition of Ms. Tait, advanced our responsible sourcing initiatives, reduced our carbon footprint, achieved recognition for our human capital investments and donated 3% of prior year profits to drive positive impact in our communities. See under the heading “Introduction—Highlights from 2019TFY 2023—Furthering our Environmental, Social and FY 2020—continued progress against strategic imperatives”.
2019TGovernance Commitment and FY 2020 compensation highlightsInitiatives” for additional information. Also see under the heading “Our Board of Directors—About our Board” and under the heading “Our Company—Our Team, Culture, and Values” for additional information regarding our Board, our Company and our team as it relates to ESG matters.
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FY 2023 Executive Compensation Highlights
Substantial reduction
in target total direct compensation.
No increase in
base salaries or annual cash incentive targets.
FY 2020 cashCash incentive compensation tied solely to profitability.
Vast majorityMajority of

compensation is
variable,, at-risk,, and in equity.
Equity awards split 50% performance-based and 50% time-basedPerformance-based equity awards tied to long-term financial metrics with 3-year cliff vesting
Our executive compensation program is designed to directly tie the compensation paid to our executive officers’ compensation with theofficers to our performance of the Company and align the interests of our executive officers with the interests of our stockholders. Accordingly, in FY 2023, we continued to limit the cash component of, and emphasize the equity component of, our named executive officers’ total compensation. In FY 2023, all named executive officers received 50% of their equity awards of the target equity compensation level (based on target achievement of performance goals) in the form of performance-based restricted stock units (“PSUs”) tied to (i) our net sales and Adjusted EBITDA performance measured over a three-year performance period (April 1, 2022–March 31, 2025) and (ii) market share performance for our e.l.f. Cosmetics brand over the same three-year performance period. To maximize retention, the PSUs granted in FY 2023 (the “FY 2023 PSUs”) have a single, cliff vest following the end of the three-year performance period based on our financial and market-share performance during the three-year performance period.
Highlights of our compensation-related decisions in 2019T and FY 2020 include:2023 include the following:
maintainingNo increases to base salaries and annual cash incentive opportunities. We maintained the existing base salary for each of our named executive officers—weofficers. We have never changedincreased the base salaries or annual cash incentive opportunities forof our named executive officers, which for Mr. Amin Mr. Baruch, and Mr. Milsten remain the same as in their respective new hire offers in 2014;
and for Ms. Fields, Ms. Marchisotto, and Mr. Franks remain the same as in their respective new hire offers in 2019 and 2020.
continuingAnnual cash incentives tied to havefinancial performance. We continued to tie our annual cash incentive compensation tied solely to our profitability. Consistent with previous years where the Company’s profitability;
Compensation Committee has not altered or changed annual cash incentive compensation program goals, we made no changes to our FY 2023 annual cash incentive compensation plan target following its initial approval by the Compensation Committee in May 2022.
continuingEmphasis on equity compensation. We continued to provide the majority of target compensation opportunity awarded to our named executive officers’ compensationofficers in the form of equity to instill an ownership culture,, align the interests of our named executive officers with the interests of our stockholders and support long-term retention;
retention.
substantially reducing the targeted valueMaintain a significant percentage of equity awards made in 2019Tgranted to our then-serving named executive officers as compared to the targeted value of equity awards made in 2018, including a 30% reduction for Mr. Amin; and
granting 50% of Mr. Amin’s equity compensation in the form of performance-based restricted stock (with stock price hurdlesequity.We continued our practice of 151%, 189%, and 226% of the stock price on grant date)granting PSUs to even moreall named executive officers to closely align histheir compensation with the Company’sour strong pay-for-performance culture and focus on motivating the delivery of substantial and sustainable value to stockholders. In FY 2023, we kept the percentage of PSUs at 50% of the target equity compensation level (based on target achievement of performance goals) for all named executive officers with the remaining equity compensation being time-based restricted stock units (“RSUs”).
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FY 2023 PSUs tied to three-year financial performance with cliff vesting. The FY 2023 PSUs are tied to achievement of net sales and Adjusted EBITDA compound annual growth rate targets measured over a three-year performance period, with a potential uplift in the event of achievement of a market share gain performance metric for our e.l.f. Cosmetics brand over the same three-year performance period. The FY 2023 PSUs will vest in a single installment, subject to continued service and solely to the extent earned, upon the Compensation Committee’s certification of our achievement of the targets following the three-year performance period. We believe this three-year cliff vesting helps to retain our named executive officers through the completion of the performance period and incentivizes long-term performance.
The compensation forpaid to our named executive officers for 2019T and FY 20202023 is discussed in more detail in the sections of the CD&A that follow.

The Compensation Committee’s Continued Engagement with Stockholders
At the 2022 annual meeting of stockholders, approximately 97% of the votes cast (excluding abstentions and broker non votes) by our stockholders approved, on an advisory basis, the compensation paid to our named executive officers for our fiscal year
97%
of votes cast by stockholders approved
FY 2022 Say-on-Pay
ended March 31, 2022 (“FY 2022”). We attribute this high approval percentage to, among other things, the continued progression of our compensation practices, our enhanced proxy statement disclosure and the Compensation Committee’s continued engagement with our stockholders regarding our executive compensation programs.
Following a well-received outreach program conducted by the Compensation Committee in FY 2022, we reached out again in FY 2023 to obtain our stockholders’ insights on our executive compensation program. During this outreach, we spoke to 38 of our stockholders comprising over 60% of our actively managed shares outstanding.
The principal feedback we received from our stockholders during these meetings indicated broad support from our stockholders regarding our executive compensation program (as well as our unique company-wide compensation program that provides equity to every employee and includes all employees on the same annual cash incentive compensation program).
Below is a summary of the principal suggestion regarding our executive compensation program we received from our stockholders during these meetings and the change made by the Compensation Committee for our FY 2023 executive compensation program in response to this suggestion. We believe this change is beneficial to the creation of sustained long-term stockholder value.
What We Heard

è

What We Did
Include a market share/comparative metric as a performance metric in the PSUs for executives.We re-introduced market share gain as a performance metric for the FY 2023 PSUs.

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named executive officers
Our named executive officers for FY 2020 were as follows:
Compensation Philosophy, Objectives and Design
nameposition
Tarang AminChairman, Chief Executive Officer, President, and Director
Rich BaruchSenior Vice President and Chief Commercial Officer
Mandy FieldsSenior Vice President and Chief Financial Officer
Josh FranksSenior Vice President, Operations
Scott MilstenSenior Vice President, General Counsel, Chief People Officer, and Corporate Secretary
Ms. Fields was appointed our Senior Vice President and Chief Financial Officer effective April 22, 2019. Mr. Franks was appointed our Senior Vice President, Operations effective January 2, 2020.
For biographical information regarding our named executive officers, see under the heading “our company”.
compensation philosophy, objectives, and design
We have a pay-for-performance culture. We believe our executive officers should be rewarded when the Company achieves its short-term and long-term strategic and financial goals, since these accomplishments reward our stockholders by generating better stock price returns.
Our executive compensation program is designed to achieve the following objectives:
Attract and Retain TalentAlign with Stockholders
attract and retain talentalign with stockholderspay-for-performancePay-for-Performance
Attract, motivate, and retain highly talented and experienced executive officers who drive our success.Align our executive officers’ incentives with the long-term interests of our stockholders.Reward our executive officers for their performance and motivate them to achieve the Company’s short-our short-term and long-term strategic and financial strategic goals.
We design our executive compensation program based on a pay-for-performance philosophy. We believe our executive officers should be rewarded when we achieve our short-term and long-term strategic and financial goals, since these accomplishments are designed to align with stockholder interests.
We achieve our compensation objectives through an executive compensation program that:
provides a competitive total pay opportunity that enables us to compete effectively for executive talent with large legacy consumer products, retail and beauty companies, as well as with high growth technology and digital companies in the San Francisco Bay Area;
emphasizes pay-for-performance by delivering a majority of our executive officers’ paycompensation only upon the achievement of our short-term and long-term strategic and financial goals, which are designed to deliver responsible and sustainable stockholder value growth; and
provides strong alignment with our stockholders, with a significant majority of the target compensation opportunity for our executive officers delivered in the form of equity awards.

The Compensation Committee is also committed to effective compensation governance. Below is a summary of our key compensation governance practices, which are designed to drive performance, mitigate undue risk and align the interests of our executive officers and other employees with the interests of our stockholders:
What We Do
üWe believe in pay-for-performance. The majority of our executive officers’ pay is variable and at-risk.
üWe heavily weight total compensation toward equity compensation and in FY 2023 issued 50% of our equity compensation (based on target achievement of performance goals) in the form of performance-based equity to align our executive officers’ and our stockholders’ interests.
üOur annual cash incentives are based solely on financial performance.
üWe hold annual “say-on-pay” advisory votes.
üWe maintain mandatory stock ownership requirements for our executive officers.
üWe maintain a compensation recovery (clawback) policy in the event of misconduct that results in a financial restatement or material misstatement of financial calculations or information that would have significantly reduced incentive compensation.
üWe engage an independent compensation consultant to advise the Compensation Committee.
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Below is a summary of our key compensation governance practices:

üûWhat We Don’t Do
what we dowhat we don’t do
û
ü
We believe in pay-for-performance. The majority of our executive officers’ pay is variable and at-risk, with the amount realized dependent upon the achievement of our short-and long-term objectives.
ûWe don’t guaranteeprovide annual salary increases or guarantee minimum cash bonuses.
ûûWe don’t modify our performance targets during the performance period.
ü
û
We provide a compensation mix heavily weighted towards equity to align the interests of our executive officers with the interests of our stockholders.
don’t allow for uncapped award opportunities.
ûûWe don’t have pension plans or executive-only benefit or retirement plans.
ûûWe don’t provide excise tax gross ups.
ü
û
Our annual cash incentives are based solely on financial performance.
ûWe don’t provide excessive perquisites to our executive officers.
ü
We engage an independent compensation consultant to advise the Compensation Committee, which is comprised solely of independent and experienced directors.
ûWe don’t permit hedging or pledging of our stock.
compensation setting processCompensation Setting Process
rolesRoles and responsibilitiesResponsibilities
The Compensation Committee has primary responsibility for reviewing and approving our overall compensation program, including reviewing and approving the form and amount of compensation to be paid or awarded to our executive officers, approving employment agreements with our executive officers and performing a risk assessment of our compensation program in order to strike the appropriate balance of risk and reward without encouraging excessive or inappropriate risks that would have ana material adverse impact on stockholders.e.l.f. Beauty. The Compensation Committee, management and our independent compensation consultants work closely in managing our executive compensation program. A summary of each of their roles and responsibilities (and other relevant information) is summarized below:
roleresponsibilities and other relevant informationCompensation Committee
Compensation Committee
Reviews and approves individual executive compensation decisions, including compensation for each of our executive officers (including our Chief Executive Officer), and new hire packages and employment agreements for new executive officers.
Evaluates and manages our executive compensation philosophy and programs, overseeing decisions regarding specific equity-based compensation plans, programs and grants.
Reviews, at least annually, the selection of companies in our peer group to determineevaluate the competitiveness of executive officer and non-employee director compensation programs.

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roleresponsibilities and other relevant information
Conducts annual reviews and approves (or, if applicable, makes recommendations to our board of directors regarding the adoption and approval of) our cash-based and equity-based incentive compensation plans and arrangements for our executive officers and non-employee directors.
Considers stockholder feedback and all other factors to help align our executive compensation program with the interests of e.l.f. Beauty and our stockholders and long-term value creation.
ManagementChief Executive Officer
Evaluates the independence of its outside advisers, including the compensation consultant and outside legal counsel, considering the six independence factors established by the SEC.
2023 Proxy Statement47Reviews and makes recommendations regarding the salary, short-term incentive compensation targets, and other compensation for our executive officers (other than himself).
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Chief People Officer
Compensation Consultants(1)
Assists the Compensation Committee in fulfilling its responsibilities by providing advice on compensation best practices, information regarding attrition and retention at the Company, as well as information regarding employee sentiment on such matters and employee engagement.
Compensation consultantsThe Compensation Committee has engaged Radford,Aon Consulting Inc. (“Aon”), through its Human Capital Solutions division, an independent compensation consulting firm,consultant, to advise the Compensation Committee with respect to our overall executive compensation programs, including among other matters,peer group selection and competitive market comparisons, long-term incentive programs, targeted mix of compensation components,assessment, market insights and characteristics of equity awards. Radford has been engaged by the Compensation Committee every year since 2016.trends in executive compensation.
RadfordAon reports directly to the Compensation Committee and does not provide any non-compensation related services to the Company.e.l.f. Beauty.
(1)Based on an assessment of the six independence factors established by the SEC, the Compensation Committee determined that the engagement of RadfordAon does not raise any conflicts of interest or similar concerns.
Management
In addition,
Chief Executive OfficerChief People Officer
Reviews and makes recommendations regarding the salary, short-term incentive compensation targets and other compensation for our executive officers (other than himself).Assists the Compensation Committee evaluated the independence ofin fulfilling its other outside advisers, including outside legal counsel, considering the same independence factorsresponsibilities by providing advice on compensation best practices, information regarding attrition and concluded their work for the Compensation Committee does not raise any conflicts of interest.retention at e.l.f. Beauty, as well as information regarding employee sentiment on such matters, employee engagement and human capital management.
peer groupPeer Group
To assess the competitiveness of our executive compensation program, the Compensation Committee considers the compensation practices of peer companies reasonably similar to the Companye.l.f. Beauty on the basis of, among other things, industry, consumer focus, revenue, market cap and geography. In consultation with Aon, the Compensation Committee, in addition to considering the factors listed in the previous sentence, selected companies that generally fell within the range of 0.5x to 2.5x of our then-current trailing twelve-month revenue and within the range of 0.3x to 3x of our then current 30-day average market capitalization.
While the peer group data is used to assess the competitiveness of our compensation program, it is only one of a number of factors used to make final pay decisions. The Compensation Committee periodicallyannually reviews and approves changes to the peer group based on the recommendation of its independent compensation consultant. As part of the Compensation Committee’s periodic review of our compensation peer group, the Compensation Committee, with assistance from Radford,Aon, approved the following peer group in December 2018. The Compensation Committee used this peer group infor setting executive compensation for 2019T and FY 2020.

2023:
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introFY 2023 peer group*
CarParts.com(1)
boardMovado GroupcompanyShake Shack
Chuy’sexec. comp.PetMed Expressequity plansShutterstock
ClarusstockholdersPlanet Fitnessaudit
The Lovesac Company(1)
Duluthadd’l. infoRevolve Groupq&aThe RealReal
Lifetime BrandsannexesRuth’s Hospitality GroupThe Simply Good Foods Company
(1)Added to the peer group for FY 2023.
*Stamps.com was removed from the peer group as the company was acquired. Benefitfocus was removed from the peer group as the company fell outside one or more of the selection considerations and as a healthcare software company was less comparable from a business perspective.


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As compared to our FY 2023 peer group, when the peer group was adopted in January 2022 (using data from December 31, 2021), we were at the 13th percentile for trailing twelve-month revenue and at the 66th percentile for 30-day average market capitalization.
Compensation Program Components
2019T and FY 2020 peer group
BenefitfocusLifetime BrandsPlanet FitnessThe Habit Restaurants
Chuy’sMovado GroupRuth's Hospitality GroupTilly’s
EtsyNatural Health TrendsShake ShackWageWorks
ClarusNautilusShutterstockZAGG
DuluthNutrisystemStamps.com
compensation program components
We have three primary elements of our compensation plan: base salary, annual cash incentive compensation, and long-term incentive compensation.
Base SalaryAnnual Cash IncentiveLong-Term Incentive
compensation typeCashformcharacteristicCashlink to strategyEquity
Base salaryFixedCashFixedVariable/At-riskVariable/At-risk
Provides a fixedstable level of pay to attract and retain talented executive officers.
Annual cash incentivetalent.CashVariable/At-riskRewards achievement of the Company’sour annual financial goals.
Long-term incentiveEquityVariable/At-riskRewards creation of long-term stockholder value.
targeted compensation mixTargeted Compensation Mix
The targeted mix of our three primary compensation elements (base salary, annual cash incentive opportunity and the targeted value of long-term incentives)(1) for FY 20202023 for our Chief Executive Officer and the average for our other named executive officers (other than Ms. Fields and Mr. Franks) (2)are as follows:
chart-0ca0732abdadc94c252a01.jpgchart-e367c067d82d1bdeb5aa01.jpg
majority of compensation is tied to long-term stockholder value and is variable and at-risk
chart-a093f6a63290f5c2468a01.jpgchart-51805ff78eab3ed8e15.jpg
Targeted-Pay-Mix-Charts.jpg
(1)
(1)Comprised of base salary (at the annual rate in effect) for FY 2020,2023, target annual cash incentive for FY 2020,2023 and the targeted value of the equity awards granted to Mr. Amin, Mr. Baruch, and Mr. Milsten in 2019T.
(2)Excludes Ms. Fields and Mr. Franks as each commenced employment with the Company in FY 2020 and received new-hire equity awards, which, at the Company and many other companies, tend to be larger than the targeted value of annual equity awards.2023.

Each compensation element for our named executive officers is discussed further below and set forth in more detail in the “Summary Compensation Table” and under the heading Executive Compensation—Executive Compensation Tables—Grants of Plan-Based Awards.”
Base Salaries
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base salaries
The Company providesWe provide base salaries as a fixed source of compensation for our executive officers, allowing them a degree of certainty with respect to their day-to-day compensation. The Compensation Committee recognizes the importance of base salaries as an element of compensation that helps to attract and retain highly qualified executive talent. The relative levels of base salary for each executive officer isare designed to reflect that executive officer’s scope of responsibility and accountability to us, as well as our desire to maintain relative internal parity among our executive officers. The Compensation Committee reviews the base salaries of our executive officers periodically.on an annual basis but has never made an adjustment.
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FY 2023 Base Salaries
The base salaries for Mr. Amin Mr. Baruch, and Mr. Milsten have not been increased in over sixnine years and remain the same as the base salaries set forth in their respective new hire offers in 2014. This
Similarly, the base salaries for Ms. Fields and Ms. Marchisotto remain the same as the base salaries set forth in their respective new hire offers in 2019, and the base salary for Mr. Franks remains the same as in his new hire offer in 2020.
The decision to keep base salaries at the same level as provided at the time of hire was made based on our philosophy of delivering the majority of compensation opportunity through long-term equity compensation. The base salaries of Ms. Fields and Mr. Franks were set in connection with their commencement of employment during FY 2020, were based on arms’ length negotiations, and were consistent with the base salariesequity-based compensation designed to deliver value to our executive officers only when our performance creates value for the Company’s other executive officers.our stockholders.
The annual base salaries for FY 20202023 for our named executive officers were as follows:
FY 2023 Annual Base Salaries
namebase salary
Tarang Amin$475,000
Mandy Fields$350,000
Josh Franks$325,000
Kory Marchisotto$325,000
Scott Milsten$325,000
FY 2020 annual base salaries
  
name
base salary (1)

Tarang Amin$475,000
Rich Baruch$325,000
Mandy Fields$350,000
Josh Franks$325,000
Scott Milsten$325,000
    
    
(1)The base salaries for our named executive officers (other than Ms. Fields and Mr. Franks) for 2019T were, on an annualized basis, the same as their respective base salaries for FY 2020.
Annual Cash Incentive Compensation
annual cash incentive compensation
The Company providesWe provide annual cash incentive compensation to motivate our executive officers to achieve our short-term financial and strategic goals. Annual cash incentive compensation is based on predetermined financial measures that are chosen by the Compensation Committee at the beginning of the fiscal year and that are aligned with the Company’sour annual growth objectives as well as itsour long-term business plan. The financial measure performance goals for our annual cash incentive compensation are designed to be challenging.
We believe that annual cash incentive compensation:
holds our executive officers accountable;
aligns the interests of our executive officers, the Company,e.l.f. Beauty and our stockholders;
enables us to focus on achieving and exceeding financial goals that drive stockholder value creation;
recognizes and rewards individuals for contributing to our success;
attracts and retains the top talent in the industry; and
recognizes and rewards individuals for contributing to the Company’s success.

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holds our executive officers accountable.
The annual cash incentive payout for each executive officer is determined based on a formula consisting of the executive officer’s base salary, target annual cash incentive opportunity (which is set atas a percentage of base salary by the Compensation Committee early in the applicable fiscal year), and a funding percentage of the annual cash incentive compensation pool based on theour performance by the Company with respect to predetermined financial measures chosen by the Compensation Committee.Committee—a visual depiction of the annual cash incentive payout formula is shown below. Individual performance has not been considered when determining annual cash incentive payouts for executive officers (or any other
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employee) as the Company subscribeswe adhere to a “one team” philosophy where all employees participate equally (subject to variations in target annual cash incentive opportunity) in the Company’sour successes and shortcomings.
The formula for determining the annual cash incentive payout for our executive officers is as follows:
base
Base
salary
x
target
Target
percentage
x
funding
Funding
percentage
=annualAnnual cash incentive payout
The funding percentage of the annual cash incentive compensation pool is determined based on theour performance by the Company of the predetermined financial measures chosen by the Compensation Committee.
There is a threshold funding percentage of 80% (if the threshold performance goal is achieved) and a maximum funding percentage of 200% (if the maximum performance goal is achieved or exceeded), with funding percentages corresponding on a linear basis to performance between threshold and target levels and performance between target and maximum levels. If the threshold performance is not achieved, the funding percentage is set at 0% and no annual cash incentive compensation is paid.
çperformance of predetermined financial measuresè
ß
below threshold
threshold
goal achieved
ßà
in between goals
target
goal achieved
ßà
in between goals
maximum
goal achieved
à
above maximum
âcorresponds to a funding percentage of:â
0%
no funding
80%
81% to 99%
on a linear basis
100%
101% to 199%
on a linear basis
200%
200%
maximum cap
çfunding percentage of the annual cash incentive compensation poolè
çperformance by the company of predetermined financial measuresè
ß
below threshold
threshold
goal achieved
ßà
in between goals
target
goal achieved
ßà
in between goals
maximum
goal achieved
à
above maximum
 âcorresponds to a funding percentage of:â 
  
0%
no funding
80%
81% to 99%
on a linear basis
100%
101% to 199%
on a linear basis
200%
200%
maximum cap
çfunding percentage of the annual cash incentive compensation poolè
The Compensation Committee reviews the target annual cash incentive opportunities of our executive officers on an annual basis.
The target annual cash incentive opportunitiesopportunity for Mr. Amin Mr. Baruch, and Mr. Milsten havehas not been increased in over sixnine years and remainremains the same as the target annual cash incentive targets set forthopportunity in their respectivehis new hire offersoffer in 2014. Similar to the decision to keep base salaries consistent, no changes were made to the annual cash incentive targets for FY 2020 based on our philosophy of delivering the majority of compensation opportunity through long-term equity compensation. The target annual cash incentive opportunitiesopportunity for Ms. Fields and Mr. Franks were set in connection with their commencement of employment during FY 2020, were based on arms’ length negotiations, and were consistent withalso remains the same as the target annual cash incentive targetsopportunity in her new hire offer in 2019.
In FY 2023, the Compensation Committee increased the target annual cash incentive as a percentage of base salary under our annual cash incentive program from 40% to 50% for each of our senior vice presidents (other than Ms. Fields who already had a 50% target). The Compensation Committee made this change following its review of target annual cash incentive opportunities provided to executives at our peer group of companies and to help maintain relative internal parity among our executive officers by bringing the Company’s other executive officers.

target annual cash incentive opportunities of all senior vice presidents to 50% of their base salaries.
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The target annual cash incentive opportunities for FY 20202023 for our named executive officers were as follows:
FY 2023 Target Annual Cash Incentive Opportunities
name
target
(% of salary)
target value
Tarang Amin100 %$475,000
Mandy Fields50 %$175,000
Josh Franks50 %$162,500
Kory Marchisotto50 %$162,500
Scott Milsten50 %$162,500
FY 2020 target annual cash incentive opportunities
    
name 
target
(% of salary)

 
target value (1)

Tarang Amin100% $475,000
Rich Baruch40% $130,000
Mandy Fields50% $175,000
Josh Franks40% $32,055
Scott Milsten40% $130,000
      
      
(1)Mr. Franks’ target value was pro-rated for the actual number of days Mr. Franks was employed in FY 2020. Ms. Fields’ target value was not pro-rated as she commenced employment with the Company in April 2020, the first month of FY 2020.
FY 2023 Annual Cash Incentive Compensation
2019T cash incentive compensation
The Compensation Committee decided to award cash incentive payouts for 2019T to provide appropriate retention and incentives in the transition period. The Compensation Committee considered in particular that, absent any short-term incentive compensation opportunity for 2019T, employees would otherwise have to wait 15 months between the 2018In each year since going public, our annual cash incentive payments that were made in February 2019 and FY 2020 annual cash incentive payments (if any) that would be paid in May 2020. The Compensation Committee did not elect to put in a formal cash incentive compensation program for 2019T as it only consisted of 90 days, and instead decided to evaluate short-termhas been measured by our Adjusted EBITDA performance against pre-established targets. When we have performed well against the targets, our executive officers have been rewarded with annual cash incentive compensation for 2019T on a discretionary basis based on the Company’s overall financial performance during the period.
The Company reversed declining sales trends at the end of 2018 and achieved $64 million in net sales in 2019T, which represented 3% year-over-year growth (excluding the contribution from e.l.f. retail stores). The Company’s net sales out-performance in 2019T was 12% above the consensus estimate of $57 million. The Company also achieved $13 million in Adjusted EBITDA in 2019T, which was 62% above the consensus estimate of $8 million. Based on the out-performance, the Compensation Committee determined that cash incentive compensation payouts at 200% of target (on a pro-rated basis) would have been appropriate.
In order to additionally incentivize performance over the entirety of FY 2020, however, the Compensation Committee decided to create a cash incentive pool equivalentup to 200% of target, (pro-rated for the length of 2019T), half of which would be paid out for 2019T, and the other half of which would only be eligible to be earned based on performance over the entirety of FY 2020 as measuredwhen we have under-performed against the predetermined financial goals applicable to the FY 2020 annual cash incentive plan. As such, our employees (including our executive officers) who were employed during 2019T were awarded cash incentive payouts in an amount equal to 100% of annual cash incentive targets pro-rated for the length of 2019T.
With respect to the remaining cash incentive pool, as an example, if the Company achieved a 90% funding percentage under the FY 2020 annual cash incentive plan, eligible employees would receive an additional payout of 90% of the 2019T cash incentive amount. In arriving at its decision, the Compensation Committee sought to balance fairness to employees (including our executive officers), who under our historic annual cash incentive plans have had the opportunity to earn annual cash incentives up to 200%, with driving financial success over the entirety of FY 2020.

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The 2019T cash incentive payouts for our named executive officers who were employed during 2019T were as follows:
2019T cash incentive payouts
      
name 
target value (1)

 actual payout
(% of target)

 actual payout
Tarang Amin$117,124
 100% $117,124
Rich Baruch$32,055
 100% $32,055
Scott Milsten$32,055
 100% $32,055
        
        
(1)Represents 100% of annual cash incentive compensation target, pro-rated for the length of 2019T (which was 90 days).
The 2019T cash incentive payouts are reported under the heading “bonus”(as in the summary compensation table.
FY 2020 annual cash incentive compensation
Consistent with our pay-for-performance culture, the Compensation Committee based FY 2020fiscal year ended December 31, 2018), no annual cash incentive compensation on predeterminedhas been paid.
For FY 2023, the Compensation Committee again chose Adjusted EBITDA goals for FY 2020, which were tied to the Company’s Board-approved budget for FY 2020. The Compensation Committee chose Adjusted EBITDAas our annual cash incentive compensation program performance metric because it is a key measure the Company useswe use to understand and evaluate itsour operational performance and because the Compensation Committee believes Adjusted EBITDA is an important driver of the price of the Company’sour common stock, which aligns compensation for our executive compensationofficers with maximization ofmaximizing stockholder value. Adjusted EBITDA is a non-GAAP financial measure, and we provide a reconciliation of net income to Adjusted EBITDA in Annex A and a short definition of Adjusted EBITDA in Note Regarding Non-GAAP Financial Measures.
The FY 2020Compensation Committee set the Adjusted EBITDA goals for annual cash incentive compensation poolin connection with the Board-approved full year FY 2023 budget, which was self-funded, meaning thatadopted at the Company’sbeginning of the fiscal year. Specifically, the Compensation Committee set the Adjusted EBITDA performancebonus goals in FY 2020 needed to be sufficient to generate profit to payMay 2022 and, once set, the goals were not altered or changed in any way. The Compensation Committee has never altered or changed Adjusted EBITDA goals for annual cash incentive payoutscompensation.
Based on our expected business momentum in FY 2023, the Adjusted EBITDA target and maximum goals for our annual cash incentive program (as presented in the chart below) were all higher than our actual Adjusted EBITDA result of $74.7 million in FY 2022 (after funding of the FY 2022 annual cash incentive compensation pool). Given the requirement to deliver absolute year-over-year growth to achieve a 100% payout, combined with the prospect of continued disruptions from COVID-19 in consumer behavior and global supply chain challenges, the Compensation Committee believed that the Adjusted EBITDA goals were challenging and rigorous and were aligned with our objectives for FY 2020 and to generate profit for the Company and its stockholders.2023.
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The Adjusted EBITDA goals and the corresponding funding percentages for the FY 20202023 annual cash incentive compensation pool were as follows:
Adjusted EBITDA goalsGoals for FY 2020 annual cash incentive compensation2023 Annual Cash Incentive Compensation
adj. EBITDA(1)
funding
percentage(2)

threshold$45.872.7 million80%80%
target$49.077.4 million100%100%
maximum$52.682.4 million200%200%
(1)
After funding of the annual cash incentive compensation pool. See Annex A for a reconciliation of net income to Adjusted EBITDA.
(2)The funding percentages correspond, on a linear basis, to performance between threshold and target levels and performance between target and maximum levels.
The Compensation Committee deliberately setConsistent with past practice, the FY 2023 annual cash incentive compensation pool was self-funded, meaning that our Adjusted EBITDA threshold, target, and maximum goalsperformance in FY 2023 needed to be sufficient to generate profit to pay the annual cash incentive payouts for FY 2020 lower than actual Adjusted EBITDA result in 20182023 and to accountgenerate profit for the Company’s substantial planned investments in FY 2020 againste.l.f. Beauty and its strategic imperatives and the expectation that it would take time to realize the benefits of these investments in a soft and highly competitive mass color cosmetics category. Most significantly, in connection with the e.l.f. Cosmetics brand recharge, the Company planned to increase its marketing and digital investments to 12-14% of net sales in FY 2020 (up from approximately 7% of net sales in the prior year). The Adjusted EBITDA target goal was set at $49.0 million, above the high-end of the Company’s initial Adjusted EBITDA guidance for FY 2020 (which reflected the assumptions discussed above) of $45-48 million. The Compensation Committee believed that the selected Adjusted EBITDA goals were challenging and rigorous and were aligned with the Company’s growth objectives for FY 2020 as well as its long-term business plan.stockholders.

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The CompanyWe achieved $62.6$117.2 million in Adjusted EBITDA in FY 2020,2023, after funding of the annual cash incentive compensation pool. This Adjusted EBITDA performance was approximately 19% greater than the maximum performance goal for FY 20202023 and, as such, resulted in an overall funding percentage of 200%. In addition, in connection with the additional cash incentive pool created following the Compensation Committee’s evaluation of 2019T performance as discussed above, the Compensation Committee awarded eligible employees an additional 100% of their actual 2019T cash incentive payouts (equal to 25% of annual cash incentive targets) based on FY 2020 Adjusted EBITDA performance, resulting in eligible employees receiving the equivalent of 200% of annual cash incentive targets for the entire 15-month 2019T and FY 2020 period.
The annual cash incentive payouts for FY 20202023 for our named executive officers were as follows. All dollar amounts are rounded to the nearest whole dollar amount.follows:
FY 2023 Annual Cash Incentive Payouts
name
target valueactual payout
(% of target)
actual payout
Tarang Amin$475,000200 %$950,000
Mandy Fields$175,000200 %$350,000
Josh Franks$162,500200 %$325,000
Kory Marchisotto$162,500200 %$325,000
Scott Milsten$162,500200 %$325,000
FY 2020 annual cash incentive payouts—2019T additional pool
      
name 
target value (1)

 
actual payout
(% of target) (1)

 actual payout
Tarang Amin$117,124
 100% $117,124
Rich Baruch$32,055
 100% $32,055
Scott Milsten$32,055
 100% $32,055
        
        
(1)Represents the portion for which eligibility was tied to employment in 2019T as discussed above. Percentage is equivalent to 25% of the annual cash incentive target on a pro-rated basis (based on the length of 2019T (90 days)).
FY 2020 annual cash incentive payouts—FY 2020 pool
        
name 
target value
 
actual payout
(% of target)

 actual payout
Tarang Amin$475,000
 200% $950,000
Rich Baruch$130,000
 200% $260,000
Mandy Fields$175,000
 200% $350,000
Josh Franks$32,055
 200% $64,110
Scott Milsten$130,000
 200% $260,000
The sum of the annual cash incentive payouts for FY 2020 (including both the 2019T additional pool and the FY 2020 pool payouts)2023 are reported under the heading “non-equity incentive plan comp.” in the summary compensation tableSummary Compensation Table.
The total sum of the amounts reported under the headings “bonus” and “non-equity incentive plan comp.” in the summary compensation table for 2019T and FY 2020 represent a payout of 200% of cash incentive targets for the entirety of 2019T and FY 2020, pro-rated as appropriate for each named executive officer for the length of employment during that period.
long-term incentive compensationLong-Term Incentive Compensation
A core principalprinciple of our executive compensation program is thatto deliver a significant percentage of total compensation awarded to our executive officers be in the form of long-term incentive compensation. ThisThe value realized from this compensation is dependent on theour financial success of the Company and the sustained performance of our common stock over the long-term.long term. This means that our executive officers are rewarded when they produce value for our stockholders. We have designed our long-term incentive compensation to motivate our executive officers to work toward objectives that we believe provide a meaningful return to our stockholders while also serving as an effective recruitment and retention tool.

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In determining the size of equity awards granted to any executive officer, the Compensation Committee considers a number of reference points, including:
our performance, of the Company, the executive officer’s contributions to that performance, as well as expectations for that executive officer’s future contributions to the Company’sour performance;
the competitive market compensation levels for the executive officer’s position;
the relative mix of cash and equity, and in particular the fact that cash compensation paid to our executive officers is generally low compared to the competitive market; and
internal parity among our executive officers.
Similar to many companies, the targeted value of our new-hire equity awards (the initial equity awards granted to executive officers upon commencement of employment) tends to be larger than the targeted value ofWe grant annual equity awards granted to our executive officers. These larger up-front equity awards are intended to serve as an inducement for an individual to accept the new offer of employment with the Company, to provide the individual with an immediate equity stake in the Company,(RSUs and if applicable, to compensate the individual for forfeited equity awards at his or her previous employer. Our new-hire equity awards for executive officers are comprised of both restricted stock and stock options, which provide value to our executive officers only if the Company’s stock price appreciates.
In order to enhance retention, the Company’s restricted stock and option awards typically vest over a four-year period, subject to continued service to the Company through each vesting date.
While the Company does not have a formal written policy with respect to timing of equity awards, the Company grants annual equity awards (restricted stock awards, performance-based awards, and option awards)PSUs) in a consistent manner to our executive officers. Since 2018,For the Company has consistentlylast four years, we have granted our annual equity awards to our executive officers on June 1, the first day of the month that immediately follows the release of our year-end financial results. The Compensation Committee has determined that this methodology is prudent in that it allows for the market to process all reported public information (including initial financial guidance for the upcoming fiscal year) prior to establishing the value of annual equity awards for our executive officers. Going forward, the Company expectswe expect to continue this timing of annual equity awards to executive officers, withand annual equity award grants for the fiscal 2022 to occuryear ending March 31, 2024 (“FY 2024”) were made on June 1, 2021.2023.
FY 2023 Equity Awards
annual equity award grant dates
year-end earnings release dategrant date
February 27, 2018March 1, 2018
February 26, 2019March 1, 2019
May 21, 2020June 1, 2020
2019T andConsistent with its practice in FY 2020 equity awards
For the calendar 2019 equity award cycle (shown in the 2019T row in the summary compensation table),2022, the Compensation Committee decided to incorporate performance-based restricted stockgrant equity awards (“PSAs”) into Mr. Amin’sto all of our named executive officers in FY 2023 as follows:
50% of the equity awards of the target equity compensation level (based on target achievement of performance goals) in the form of time-based RSUs, which, in order to even moreenhance retention, vest over a four-year period in four substantially equal annual installments, subject to continued service through each vesting date; and
50% of the equity awards of the target equity compensation level (based on target achievement of performance goals) in the form of PSUs to continue to closely align histheir compensation with the Company’sour strong pay-for-performance culture and focus on the delivery of substantial value to our stockholders.

The FY 2023 PSUs are tied to our achievement of net sales compound annual growth rate (CAGR) (weighted 60%) and Adjusted EBITDA CAGR (weighted 40%) targets measured over a three-year performance period ending on March 31, 2025 (the “FY 2023 PSU Performance Period”), with a potential uplift in the event of achievement of a market share gain performance metric for our e.l.f. Cosmetics brand over the FY 2023 PSU Performance Period (based on applicable Nielsen xAOC data). The market share gain performance metric was reintroduced into the FY 2023 PSUs based on stockholder feedback received by the Compensation Committee during our outreach calls in calendar year 2022.
2020
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Each FY 2023 PSU represents the right to receive up to 2.25 shares of our common stock upon vesting (calculated as (i) up to two shares based on achievement of net sales CAGR and Adjusted EBITDA CAGR measured over the FY 2023 PSU Performance Period and (ii) an additional 0.25 shares based on achievement of a market share gain performance metric for our e.l.f. Cosmetics brand over the FY 2023 PSU Performance Period). The number of shares issuable upon vesting of each FY 2023 PSU is determined by the Compensation Committee split Mr. Amin’s equity award (based on total number of restricted shares granted) into two tranches, with 50% in time-based restricted stock awards and 50% in PSAs, which vest 18 months afteras follows:
determine the achievement of certain stock price hurdles.each of our net sales CAGR and Adjusted EBITDA CAGR goals;
determine achievement of the market share goal;
assign an achievement factor in accordance with the table below;
multiply the achievement factor by the applicable weight (as set forth in the table below); and
add the results together to determine the number of shares issued per vested PSU.
The FY 2023 PSUs will vest in a single installment, subject to continued service and to the extent earned, upon the Compensation Committee decided to use stock price hurdles as the performance metric for Mr. Amin’s 2019T PSAs given the challenges of setting long-term performance targets for operational or financial metrics in lightCommittee’s certification of our relatively recent history as a public companyachievement following the FY 2023 PSU Performance Period. We believe this three-year cliff vesting helps to retain our executive officers through the completion of the FY 2023 PSU Performance Period and the growing and evolving nature of our business at that time. The Compensation Committee selected stock price hurdles that it believed to be challenging and which would reflect the delivery of significant value to our stockholders.incentivize long-term performance.
To ensure that the appreciation was sustained,
FY 2023 PSU Structure
Net Sales CAGRAdjusted EBITDA CAGR
achievementachv. factorweightachievementachv. factorweight
Below Target060%Below Target040%
Target1Target1
in between goals1 to 2
on a linear basis
in between goals1 to 2
on a linear basis
Maximum2Maximum2
Market Share Gain
achievementachv. factorweight
Below Target025%
Target1

FY 2023 PSU Payout Example
If the net sales CAGR performance is at target, the Adjusted EBITDA CAGR performance is at the maximum, and the market share gain performance metric performance is at target, the FY 2023 PSU payout would be 1.65 shares issued per vested PSU, calculated as follows:
Net Sales CAGRAdjusted EBITDA CAGRMarket Share Gain
achv. factorweightresult+achv. factorweightresult+achv. factorweightresult
1x60%=0.62x40%=0.81x25%=0.25
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For FY 2023, the Compensation Committee required thatapproved increases in the average closing stock price equal or exceedtarget equity compensation level for all of our named executive officers. In approving these adjustments, the applicable hurdle for a periodCompensation Committee took into consideration company growth, sustained strong company performance, the significant percentage of 20 consecutive trading days.equity in the form of PSUs and market benchmarks and perspectives on market pay levels as provided by its independent compensation consultant. Additionally, the Compensation Committee implemented an additional time-based vesting period of 18 months after the applicable stock price hurdletook into consideration that we have a relatively small executive team and each member is achieved. During this 18-month vesting period, the value of the 2019T PSAs will continue to fluctuatetasked with the stock price, providing further incentive to sustain stockholder value created upon the achievement of the relevant stock price hurdle.
Below is a summary of Mr. Amin’s 2019T PSAs:
Mr. Amin’s 2019T PSAs
      
number of PSAs
stock price hurdle (1)
stock price hurdle as a percentage of stock price on the grant date (2) 

time-based vesting period
80,710$12.00151%18 months after stock hurdle is met
80,710$15.00189%18 months after stock hurdle is met
80,710$18.00226%18 months after stock hurdle is met
      
      
(1)Met if the average closing price per share of the Company’s common stock equals or exceeds the stock price hurdle for a period of 20 trading days.
(2)The closing price of our common stock on March 1, 2019 was $7.95 per share (as reported on the NYSE).
Due to dilution concernsoverseeing multiple departments and the Compensation Committee’s decision to substantially reduce the aggregate targeted value of the equity awards, the Compensation Committee decided to grant only restricted stock awards in 2019T to our executive officers other than our Chief Executive Officer. No equity awards, other than new-hire equity awards for Ms. Fields and Mr. Franks, were granted to our named executive officers in FY 2020.company initiatives.
Below is a summary of the equity awards granted to our named executive officers in 2019T and FY 2020:2023:
FY 2023 Equity Awards
type of award
number of awards(1)
grant date fair value(2)
Tarang AminPSUs79,780$2,099,810
RSUs79,780$2,099,810
Mandy FieldsPSUs41,790$1,099,913
RSUs41,790$1,099,913
Josh FranksPSUs41,790$1,099,913
RSUs41,790$1,099,913
Kory MarchisottoPSUs41,790$1,099,913
RSUs41,790$1,099,913
Scott MilstenPSUs41,790$1,099,913
RSUs41,790$1,099,913
(1)For the FY 2023 PSUs, represents the number of shares of our common stock upon vesting at target achievement (i.e., if the target achievement for the net sales CAGR and the target achievement for the Adjusted EBITDA CAGR is achieved, but the market share gain performance metric target is not achieved).
(2)Represents the grant date fair value of the applicable equity awards granted to the named executive officer, calculated in accordance with FASB ASC Topic 718 for stock-based compensation transactions, disregarding the effects of estimated forfeitures. For a discussion of the valuation of these equity awards, see Notes to Consolidated Financial Statements at Note 12 in the 2023 Annual Report. These amounts do not reflect the amount the named executive officer has actually realized or will realize from the equity awards upon the vesting thereof or the sale of the shares underlying such equity awards.
2019T and FY 2020 equity awards
       
nametype of awardshares 
grant date fair value (1)

 vesting terms
Tarang AminAnnual PSA80,710 $602,904
 $12 hurdle plus 18 months service-based vesting after hurdle is met
 Annual PSA80,710 $573,041
 $15 hurdle plus 18 months service-based vesting after hurdle is met
 Annual PSA80,710 $549,635
 $18 hurdle plus 18 months service-based vesting after hurdle is met
 Annual restricted stock242,130 $1,924,934
 Four-year service-based vesting
Rich BaruchAnnual restricted stock93,390 $742,451
 Four-year service-based vesting
Mandy FieldsNew-hire stock option83,760 $402,643
 Four-year service-based vesting
 New-hire restricted stock130,930 $1,599,965
 Four-year service-based vesting
Josh FranksNew-hire stock option58,800 $349,895
 Four-year service-based vesting
 New-hire restricted stock63,700 $1,000,090
 Four-year service-based vesting
Scott MilstenAnnual restricted stock138,360 $1,099,962
 Four-year service-based vesting

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(1)Represents the grant date fair value of the applicable equity awards granted to the named executive officer, calculated in accordance with FASB ASC Topic 718 for stock-based compensation transactions, disregarding the effects of estimated forfeitures. For a discussion of the valuation of these equity awards, see Notes to Consolidated Financial Statements at Note 14 in the 2020 Annual Report. These amounts do not reflect the amount the named executive officer has actually realized or will realize from the equity awards upon the vesting thereof or the sale of the shares underlying such equity awards.
For additional details regarding the equity awards made to our named executive officers during 2019T and FY 2020,2023, see under the heading “executive compensation—executive compensation tables—outstandingExecutive Compensation—Executive Compensation Tables—Grants of Plan-Based Awards.”
FY 2024 Equity Awards
For FY 2024, we continued to grant annual equity awards at fiscal year-endto all of our executive officers with a mix of 50% time-based vesting RSUs and 50% PSUs (based on target achievement of performance goals). The PSUs granted in FY 2024 are structured the same as the FY 2023 PSUs (with upward adjustments to all performance targets) and may be earned based on our achievement of net sales CAGR and Adjusted EBITDA CAGR targets over a three-year performance period, with a potential uplift in the event of achievement of a market share gain performance metric for our e.l.f. Cosmetics brand over the same three-year performance period.
other compensation informationOther Compensation Information
employment agreementsEmployment Agreements
In early 2019, we amended and restated the employment agreements for Mr. Amin, Mr. Baruch, and Mr. Milsten. The termEach of each of the prior employment agreements expired on January 31, 2019.
We entered intoour executive officers has an employment agreement with Ms. Fields upon her hiring and an employment agreement with Mr. Franks upon his hiring.
The employment agreements for our executive officers setwhich sets forth the terms and conditions of employment of that executive officer, including, among other things, base salary, target annual cash incentive compensation opportunity, standard employee benefit plan participation, as well as non-solicitation and confidentiality covenants.
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Each employment agreement provides that the executive officer is an “at-will” employee and may be terminated at any time for any reason, subject, in certain cases, to the payment of severance benefits.benefits, which are described more fully under the heading “Executive Compensation—Compensation Discussion and Analysis—Other Compensation Information—Post-Employment Compensation.”
retirement plansExecutive Stock Ownership Policy
We believe that e.l.f. Beauty and our stockholders are best served when executive officers manage the business with a long-term perspective. As such, our current executive stock ownership policy for our executive officers requires them to have a long-term equity stake in e.l.f. Beauty, align their interests with stockholders and mitigate potential compensation-related risk. The policy provides that each executive officer must hold a multiple of that executive officer’s annual base salary in our common stock as follows:
Chief Executive OfficerAll Other Named Executive Officers
6x Base Salary.jpg
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Each of our named executive officers has until March 31, 2026 to achieve the minimum ownership requirement. Any new or promoted executive officer has until March 31 of the fiscal year in which the fifth anniversary of that executive officer’s start date or promotion date falls to achieve the minimum ownership requirement.
If an executive officer has not satisfied the minimum ownership requirement by the compliance deadline, all shares acquired pursuant to equity awards granted to that executive officer (net of taxes and exercise costs) must be held by that executive officer until (and so long as) the minimum ownership requirement is satisfied.
In addition to shares held outright, shares underlying vested stock options (net of shares that would need to be withheld to satisfy the exercise price thereof and withholding taxes) are counted towards the minimum ownership requirement.
Compensation Recovery Policy
Our Board adopted a compensation recovery (“clawback”) policy in FY 2021 to maintain a culture of focused, diligent and responsible management that discourages conduct detrimental to our growth.
Our clawback policy allows our Board discretion to seek reimbursement with respect to incentive compensation paid or awarded to covered employees, including executive officers and other key employees subjected to the policy by our Board, upon certain events, including a material misstatement of financial calculations or information that would have significantly reduced the amount of incentive compensation or a covered employee’s fraudulent, willful or negligent misconduct that results in material noncompliance with financial reporting rules requiring an accounting restatement.
The Compensation Committee is reviewing the final rule issued by the SEC implementing the provisions of Dodd-Frank relating to recoupment of incentive-based compensation and will adopt a compliant policy by the deadline set forth in the applicable NYSE listing standard approved by the SEC.
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Anti-Hedging/Anti-Pledging Policy
Our Insider Trading Compliance Policy prohibits our employees, executive officers, and directors from engaging in the following transactions:
purchasing our securities on margin or holding our securities in a margin account;
pledging our securities as collateral to secure loans;
engaging in transactions in puts, calls or other derivative securities involving our securities; or
entering into hedging or monetization transactions or similar arrangements (including short sales) with respect to our securities.
Retirement Plans
We maintain a 401(k) retirement savings plan for the benefit of our employees, including our executive officers, who satisfy certain eligibility requirements. Under the 401(k) plan, eligible employees may elect to defer a portion of their compensation, within the limits prescribed by the Internal Revenue Code, on a pre-tax or after-tax (i.e., Roth) basis through contributions to the 401(k) plan. We also generally make matching contributions based on the percentage of each employee’s elective deferrals, subject to a pre-determined maximum. We believe that providing a vehicle for tax-deferred retirement savings through our 401(k) plan adds to the overall desirability of our executive compensation package. See the “all other compensation” column in the summary compensation tableSummary Compensation Table for information relating to 401(k) plan matching contributions made to our named executive officers in 2019TFY 2023.
Employee Benefits and FY 2020.
employee benefits and perquisitesPerquisites
All of our full-time employees (including our executive officers) are eligible to participate in our health and welfare plans, including medical, dental and vision benefits, medical flexible spending accounts, short-term and long-term disability insurance and life insurance.
In addition, pursuant to his employment agreement, we offer Mr. Amin reimbursement of up to $20,000 per year for expenses incurred by him in connection with financial planning and tax preparation assistance. For FY 2023, Mr. Amin did not seek and was not reimbursed for any such expenses. Except as noted above with

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respect to Mr. Amin, we do not provide our executive officers with perquisites or other personal benefits other than those which apply uniformly to all of our employees.
post-employment compensationPost-Employment Compensation
In hiring our current executive officers, we sought to developdeveloped compensation packages that could attract qualified candidates to fill our most critical positions, which the Compensation Committee determined required providing some protection in the event of an involuntary termination. In general, our executive officers’ employment agreements define employment as at-will and provide severance benefits upon various terminations. Any payments or benefits upon a termination are subject to a release of claims and compliance with restrictive covenants, and we do not provide Section 280G gross-up payments.
Each executive officer’s employment agreement provides that if his or her employment is terminated (i) by e.l.f. Beauty for reasons other than death, disability or “cause” (as defined in each employment agreement), or (ii) by the executive officer for “good reason” (as defined in each employment agreement), then, in addition to any accrued but unpaid base
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salary and paid time off and such employee benefits, if any, to which the executive officer or his or her eligible dependents may be entitled under our employee benefit plans or programs, and reimbursement for reasonable business expenses, each as would have been payable through the date of termination and any unpaid annual cash incentive earned for a previously completed fiscal year, he or she will be entitled to receive:
an amount equal to his or her base salary (except that Mr. Amin will be entitled to two times his base salary), payable in installments;
continued COBRA coverage for the executive officer and his or her eligible dependents for a period of up to 12 months (except that Mr. Amin and Mr. Milsten, who each commenced employment prior to our current post-employment benefits practices, are entitled to 18 months); and
pro-rated annual cash incentive payout based on actual performance for the fiscal year in which termination occurs, provided that the executive officer has been employed for at least six months of such fiscal year.
If an executive officer’s employment is terminated due to death or disability, each executive officer’s employment agreement provides that he or she will be eligible to receive a pro-rated annual cash incentive payout based on actual performance for the fiscal year in which termination occurs.
In the event of an executive officer’s termination of employment by us without “cause” or by the executive officer for “good reason,” in each case, within 12 months following a change in control, (i) each time-vesting equity award granted on or after our initial public offering in 2016 held by the executive officer will vest in full, (ii) the FY 2022 PSUs and the FY 2023 PSUs will accelerate in full, and (iii) the executive officer will also be entitled to the benefits described above.
All such severance payments and benefits are contingent upon each executive officer’s compliance with certain confidentiality and other provisions as set forth in his or her respective employment agreement, and the execution of a general release of claims in favor of e.l.f. Beauty.
For a summary of the material terms and conditions ofadditional details regarding the severance and change in control arrangements in effect as of March 31, 20202023 for our named executive officers, see under the heading “executive compensation tables—potential paymentsExecutive Compensation Tables—Potential Payments upon terminationTermination or changeChange in controlControl—Estimated Potential Payments upon Termination or Change in Control..
anti-hedging/anti-pledging policy
Our Insider Trading Compliance Policy prohibits our employees, executive officers,Accounting and directors from engaging in the following transactions:
purchasing the Company’s securities on margin or holding the Company’s securities in a margin account;
pledging the Company’s securities as collateral to secure loans;
engaging in transactions in puts, calls or other derivative securities involving the Company’s securities; or
entering into hedging or monetization transactions or similar arrangements (including short sales) with respect to the Company’s securities.
accounting and tax deductibility treatmentTax Deductibility Treatment
The accounting impact of our compensation programs and the tax deductibility of our compensation programs (including pursuant to section 162(m) of the Internal Revenue Code (“Section 162(m)”)) are each one of many factors that are considered in determining the size and structure of our programs as we strive to make our compensation programs reasonable and in the best interests of our stockholders. Special rules limit the deductibility of compensation paid to our Chief Executive Officer and other “covered employees” as determined under Section 162(m) and applicable guidance. Under Section 162(m), any compensation over $1 million paid to any of the covered employees in any single year is not tax deductible by us. The Compensation Committee is mindful of the benefit to us of the full deductibility of compensation, but the Compensation Committee believes that it should not be constrained by the requirements of Section 162(m) where those requirements would impair flexibility in compensating our executive officers in a manner that canwould best promote our corporate objectives of attracting and retaining top tier executive talent.

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compensation committee reportCompensation Committee Report
The Compensation Committee is comprised of independent directors as required by the listing standards of the NYSE and the SEC rules. At the time of approval of this report, the members of the Compensation Committee are Mr. Kirk Perry and Ms. Lauren Cooks Levitan.Levitan and Mr. Kenny Mitchell. The Compensation Committee operates pursuant to a written charter adopted by the Board.
The Compensation Committee has reviewed and discussed with management the compensation discussion and analysis contained in this proxy statement. Based on this review and discussion, the Compensation Committee has recommended to the Board that the compensation discussion and analysis be included in this proxy statement and incorporated into the Company’se.l.f. Beauty’s Annual Report on Form 10-K for the fiscal year ended March 31, 2020.2023.
COMPENSATION COMMITTEE
Kirk Perry, Chair
Lauren Cooks Levitan, Chair
Kenny Mitchell
The report of the Compensation Committee will not be deemed to be “soliciting material” or to otherwise be considered “filed” with the SEC, nor shall such information be incorporated by reference into any filing under the Securities Act of 1933, as amended, or the Exchange Act, except to the extent that the Companye.l.f. Beauty specifically incorporates it by reference into suchthat filing.

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Executive Compensation Tables
executive compensation tables
summary compensation tableSummary Compensation Table
The following table presents information regarding the compensation awarded to, earned by or paid to our named executive officers during FY 2020, 2019T, 2018,2023, FY 2022 and 2017. All dollarFY 2021. Dollar amounts are rounded to the nearest whole dollar amount.
name and principal position
year
salary (1)

bonus (1) 

stock awards (2)

 
option awards (2)

 
non-equity incentive plan comp. (1)

all other comp.
 total
Tarang Amin
Chairman, Chief Executive Officer, and President
2020$475,000


 
 $1,067,123
$20,000
(4) 
$1,562,123
2019T$109,615
$117,124
$3,650,514
(3) (5) 

 

 $3,877,253
2018$475,000

$5,247,021
 $1,750,000
 
$20,000
(4) 
$7,492,021
2017$475,000

$7,155,544
 $2,269,160
(6) 
$403,750
$20,000
(4) 
$10,323,454
Rich Baruch
SVP and Chief Commercial Officer
2020$325,000


 
 $292,055
$5,600
(7) 
$622,655
2019T$75,000
$32,055
$742,451
(3) 

 
$1,500
(7) 
$818,951
2018$325,000

$674,538
 $220,686
 
$2,000
(7) 
$1,254,279
2017$325,000

$1,299,056
 $132,096
(6) 
$110,500
$2,625
(7) 
$1,869,277
Mandy Fields
SVP and Chief Financial Officer
2020$323,077

$1,599,965
 $402,643
 $350,000
$5,923
(7) 
$2,681,608
Josh Franks
SVP, Operations
2020$71,250

$1,000,090
 $349,895
 $64,110
$1,250
(7) 
$1,486,595
Scott Milsten
SVP, General Counsel, and Chief People Officer
2020$325,000


 
 $292,055
$1,750
(7) 
$618,805
2019T$75,000
$32,055
$1,099,962
(3) 

 
$375
(7) 
$1,207,392
2018$325,000

$1,499,096
 $500,000
 
$5,500
(7) 
$2,329,596
2017$325,000

$1,626,504
 $514,556
(6) 
$110,500
$4,000
(7) 
$2,580,560
   
              
(1)Ms. Fields and Mr. Franks commenced employment with the Company in April 2019 and January 2020, respectively. Salary for Ms. Fields and Mr. Franks reflects the actual amount paid in FY 2020. Non-equity incentive plan compensation for Mr. Franks is pro-rated for the actual number of days Mr. Franks was employed in FY 2020. Non-equity incentive plan compensation for Ms. Fields was not pro-rated as she commenced employment with the Company in April 2020, the first month of FY 2020.
(2)Represents the grant date fair value of the applicable equity awards granted to the named executive officer in the year indicated, calculated in accordance with FASB ASC Topic 718 for stock-based compensation transactions, disregarding the effects of estimated forfeitures. The grant date fair value of PSAs that vest based on a market condition is based the probable outcome of such condition based on a Monte Carlo simulation model; no maximum value applies. The Monte Carlo simulation model utilizes multiple input variables to estimate the probability of meeting the stock price hurdles established for the PSAs, including a term of 10 years, a risk-free interest rate of 2.74%, and an expected volatility of our stock price of 53.0%. For a discussion of the valuation of these equity awards, see Notes to Consolidated Financial Statements at Note 14 in the 2020 Annual Report. These amounts do not reflect the amount the named executive officer has actually realized or will realize from the equity awards upon the vesting thereof or the sale of the shares underlying such equity awards
(3)In 2018, the Company changed its fiscal year end from December 31 to March 31 (with FY 2020 running from April 1, 2019 to March 31, 2020 (and 2019T running from January 1, 2019 to March 31, 2019)). Due to SEC rules regarding disclosure of executive compensation, we are required to list Mr. Amin’s, Mr. Baruch’s, and Mr. Milsten’s equity awards granted on March 1, 2019 as compensation for 2019T.
(4)Represents reimbursement of financial planning and tax preparation assistance made pursuant to Mr. Amin’s employment agreement.
(5)
50% of the restricted stock awards (based on total number of shares granted) are PSAs that vest in three equal portions on the date that is 18 months after the date that the average closing per share trading price of the Company’s common stock equals or exceeds $12, $15, and $18 for a period of 20 trading days, subject to Mr. Amin continuing to provide services to the Company through the applicable vesting date. See under the heading “executive compensation—executive compensation table—outstanding equity awards at fiscal year-end” for additional details regarding the vesting of these equity awards.
(6)
The stock options vest and become exercisable in three equal tranches on the 30th consecutive trading day that the per share closing price of the Company’s common stock equals or exceeds $29, $33, and $36, subject to the named executive officer continuing to provide services to the Company through the applicable vesting date. See under the heading “executive compensation—executive compensation table—outstanding equity awards at fiscal year-end” for additional details regarding the vesting of these equity awards.
(7)Represents amount of matching contributions made by the Company under its 401(k) plan.

name and principal position
yearsalarybonus
stock awards(1)(2)(3)
option awards(1)
non-equity incentive plan comp.
all other comp.(4)
total
Tarang Amin
Chairman, Chief Executive Officer, and President
2023$475,000 — $4,199,619— $950,000$9,500 $5,634,119
2022$475,000 — $3,799,697— $950,000$9,500 $5,234,197
2021$475,000 — $3,999,900— $950,000$24,019 $5,448,919
Mandy Fields
SVP and Chief Financial Officer
2023$350,000 — $2,199,826— $350,000$7,000 $2,906,826
2022$350,000 — $1,499,808— $350,000$7,000 $2,206,808
2021$350,000 — $1,199,971— $350,000$6,192 $1,906,163
Josh Franks
SVP, Operations
2023$325,000 — $2,199,826— $325,000$6,500 $2,856,326
2022$325,000 — $1,499,808— $260,000$8,000 $2,092,808
2021$325,000 — $ 269,675— $260,000$4,250 $ 858,925
Kory Marchisotto
SVP and Chief Marketing Officer
2023$325,000 — $2,199,826— $325,000$6,500 $2,856,326
2022$325,000 — $1,499,808— $260,000$6,500 $2,091,308
2021$325,000 — $1,199,971— $260,000$6,450 $1,791,421
Scott Milsten
SVP, General Counsel, Chief People Officer, and Corporate Secretary
2023$325,000 — $2,199,826— $325,000$6,500 $2,856,326
2022$325,000 — $1,499,808— $260,000$6,500 $2,091,308
2021$325,000 — $1,374,840— $260,000$5,188 $1,965,028
(1)Represents the grant date fair value of the applicable equity awards granted to the named executive officer in the year indicated, calculated in accordance with FASB ASC Topic 718 for stock-based compensation transactions, disregarding the effects of estimated forfeitures. For a discussion of the valuation of these equity awards, see Notes to Consolidated Financial Statements at Note 12 in the 2023 Annual Report. These amounts do not reflect the amount the named executive officer has actually realized or will realize from the equity awards upon the vesting thereof or the sale of the shares underlying such equity awards.
(2)
50% of the value reported for all named executive officers in FY 2023 is attributable to PSUs based on attainment of the performance goals at the target level of performance as of the grant date. Assuming attainment of the performance goals at the maximum level of performance, the value of the FY 2023 PSUs as of the grant date for Mr. Amin is $4,724,572 and for each other named executive officer is $2,474,804. See under the heading “Executive Compensation—Executive Compensation Tables—Grants of Plan-Based Awards” for additional details regarding the vesting of these equity awards.
(3)Mr. Franks commenced employment with us in the fourth quarter of FY 2020 and received his new hire grant in FY 2020. As such, his stock award in FY 2021 was pro-rated to account for his employment commencement date.
(4)For FY 2023, represents the amount of matching contributions made by e.l.f. Beauty under our 401(k) plan.
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Grants of Plan-Based Awards
grants of plan-based awards
The following table presents information regarding all plan-based awards granted to our named executive officers during 2019T and FY 2020.2023. The equity awards shown in the following table are also reported under the heading “executive compensation—executive compensation tables—outstanding equity awardsExecutive Compensation—Executive Compensation Tables—Outstanding Equity Awards at fiscal year-endFiscal Year-End.. Dollar amounts except exercise prices, are rounded to the nearest whole dollar.
 
estimated future payout under non-equity incentive plan awards (1)
 
estimated future payout under equity incentive plan awards (2)
all other stock awards: number of shares of stock or units
all other option awards: number of securities underlying options
exercise or base price of option awards
grant date fair value of stock and option awards (3)

estimated future payout under non-equity incentive plan awards(1)
estimated future payout under equity incentive plan awards 2)
all other stock awards: number of shares of stock or units(3)
grant date fair value of stock and option awards(4)
namenamegrant datethreshold
target
maximum
 threshold (#)
target (#)
maximum (#)
namegrant datethresholdtargetmaximumthreshold (#)target (#)maximum (#)
grant date fair value of stock and option awards(4)
Tarang AminTarang Amin$473,698
$592,124
$1,067,123
 






Tarang Amin$380,000$475,000$950,000— — — — — 
3/1/2019 (4)



 
80,710




$602,904
6/1/2020 (4)
— — — — 79,780 179,505 — $2,099,810
3/1/2019 (5)



 
80,710




$573,041
3/1/2019 (6)



 
80,710




$549,635
3/1/2019 (7)



 


242,130


$1,924,934
Rich Baruch$129,644
$162,055
$292,055
 






3/1/2019 (7)



 


93,390


$742,451
6/1/2020 (5)
— — — — — — 79,780 $2,099,810
Mandy FieldsMandy Fields$140,000
$175,000
$350,000
 






Mandy Fields$140,000$175,000$350,000— — — — — 
4/22/2019 (7)



 



83,760
$12.22
$402,643
6/1/2020 (4)
— — — — 41,790 94,028 — $1,099,913
4/22/2019 (8)



 


130,930


$1,599,965
6/1/2020 (5)
— — — — — 41,790 $1,099,913
Josh FranksJosh Franks$25,644
$32,055
$64,110
 






Josh Franks$130,000$162,500$325,000— — — — — 
1/2/2020 (7)



 



58,800
$15.70
$349,895
6/1/2020 (4)
— — — — 41,790 94,028 — $1,099,913
1/2/2020 (9)



 


63,700


$1,000,090
6/1/2020 (5)
— — — — — — 41,790 $1,099,913
Kory MarchisottoKory Marchisotto$130,000$162,500$325,000— — — — — 
6/1/2020 (4)
— — — — 41,790 94,028 — $1,099,913
6/1/2020 (5)
— — — — — — 41,790 $1,099,913
Scott MilstenScott Milsten$129,644
$162,055
$292,055
 






Scott Milsten$130,000$162,500$325,000— — — — — 
6/1/2020 (4)
— — — — 41,790 94,028.00 — $1,099,913
6/1/2020 (5)
— — — — — — 41,790 $1,099,913
3/1/2019 (7)



 


138,360


$1,099,962
(1)      
Amounts shown in these columns represent the range of possible cash payouts for each named executive officer with respect to annual cash incentive compensation for FY 2023, as determined by the Compensation Committee for FY 2023. For more information, see under the heading “Executive Compensation—Compensation Discussion and Analysis—Compensation Program Components—Annual Cash Incentive Compensation.”
(2)     All awards shown in these columns are PSUs, which vest subject to the achievement of net sales CAGR (weighted 60%) and Adjusted EBITDA CAGR (weighted 40%) targets measured over a three-year performance period ending on March 31, 2025, with a potential uplift in the event of achievement of a market share gain performance metric for our e.l.f. Cosmetics brand over the same three-year performance period. The PSUs vest in a single installment, subject to continued service and to the extent earned, upon the Compensation Committee’s certification of our achievement following the three-year performance period.
(1)(3)
Amounts shown in these columns represent the range of possible cash payouts for each named executive officer with respect to annual cash incentive compensation for FY 2020, as determined by the Compensation Committee for FY 2020. For more information, see under the heading “executive compensation—compensation discussion and analysis—compensation program components—annual incentive compensation”. The threshold, target, and maximum for Mr. Franks is pro-rated for the actual number of days Mr. Franks was employed in FY 2020. The threshold, target, and maximum for Ms. Fields was not pro-rated as she commenced employment with the Company in April 2020, the first month of FY 2020.
All awards shown in this column are time-based RSUs, which vest over a four-year period in four substantially equal annual installments, subject to continued service through each vesting date.
(2)(4)Represents PSAs granted to Mr. Amin in 2019T, which vest subject to the satisfaction of certain stock price hurdles. No threshold or maximum levels apply.Represents the grant date fair value of the applicable equity awards granted to the named executive officer in the year indicated, calculated in accordance with FASB ASC Topic 718 for stock-based compensation transactions, disregarding the effects of estimated forfeitures. The PSUs were valued based on attainment of the performance goals at the target level of performance as of the grant date. For a discussion of the valuation of these equity awards, see Notes to Consolidated Financial Statements at Note 12 in the 2023 Annual Report. These amounts do not reflect the amount the named executive officer has actually realized or will realize from the equity awards upon the vesting thereof or the sale of the shares underlying such equity awards.
(3)Represents the grant date fair value of the applicable equity awards granted to the named executive officer in the year indicated, calculated in accordance with FASB ASC Topic 718 for stock-based compensation transactions, disregarding the effects of estimated forfeitures. For a discussion of the valuation of these equity awards, see Notes to Consolidated Financial Statements at Note 14 in the 2020 Annual Report. These amounts do not reflect the amount the named executive officer has actually realized or will realize from the equity awards upon the vesting thereof or the sale of the shares underlying such equity awards
(4)The PSA vests 18 months after the date that the average closing per share trading price of the Company’s common stock equals or exceeds $12 for a period of 20 trading days, subject to continued service through such vesting date.
(5)The PSA vests 18 months after the date that the average closing per share trading price of the Company’s common stock equals or exceeds $15 for a period of 20 trading days, subject to continued service through such vesting date.
(6)The PSA vests 18 months after the date that the average closing per share trading price of the Company’s common stock equals or exceeds $18 for a period of 20 trading days, subject to continued service through such vesting date.
(7)The stock options and restricted stock awards, as applicable, vest in four substantially equal installments on the first four anniversaries of the date of the grant, subject to continued service through the applicable vesting date.
(8)The restricted stock award vests on the first four anniversaries of June 3, 2019, subject to continued service through the applicable vesting date.
(9)The restricted stock award vests on the first four anniversaries of March 1, 2020, subject to continued service through the applicable vesting date.
2020
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outstanding equity awardsOutstanding Equity Awards at fiscal year-endFiscal Year-End
The following table presents information regarding outstanding equity awards held by our named executive officers as of March 31, 2020.2023. Dollar amounts, except exercise prices, are rounded to the nearest whole dollar.
 option awards stock awardsoption awardsstock awards
namenamegrant datenumber of securities underlying unexercised options exercisable
number of securities underlying unexercised options unexercisable
equity incentive plan awards:
number of securities underlying unexercised unearned options

option
exercise price

option
expiration
date

 number of shares or units of stock that have not vested
 
market value of shares or units that have not vested (1)

namegrant datenumber of securities underlying unexercised options exercisablenumber of securities underlying unexercised options unexercisable
equity incentive plan awards:
number of securities underlying unexercised unearned options
option
exercise price
option
expiration
date
number of shares or units of stock that have not vested
market value of shares or units that have not vested (1)
equity incentive plan awards: number of unearned shares, units or other rights that have not vested
equity incentive plan awards: market or payout value of unearned shares, units or other rights that have not vested(1)
Tarang AminTarang Amin1/31/2014476,888


$1.84
1/31/2024
 
 
Tarang Amin
1/31/2014(1)
238,440 — — $ 1.841/31/2024— — — 
9/21/2016 (2)
321,027
107,010

$17.00
9/21/2026
 36,640
 $360,538
9/21/2016(1)
328,037 — — $17.009/21/2026— — — — 
2/14/2017 (3)


213,000
$26.84
2/14/2027
 
 
2/14/2017(1)
213,000 — — $26.842/14/2027— — — 
2/14/2017 (2)





 66,650
 $655,836
3/1/2018(1)
252,000 — — $18.433/1/2028— — — — 
3/1/2018 (2)
126,100
126,100

$18.43
3/1/2028
 142,350
 $1,400,724
6/1/2020(2)
— — — — — 59,700 $4,916,295— 
3/1/2019 (2)





 181,597
 $1,786,914
6/1/2021(3)
— — — — — — — 137,820$11,349,477
3/1/2019 (4)





 242,130
 $2,382,559
6/1/2021(2)
— — — — — 51,682 $4,256,013— 
Rich Baruch5/16/2014307,920


$1.84
5/16/2024
 
 
6/1/2022(4)
— — — — — — — 179,505$14,782,237
6/1/2022(2)
— — — — — 79,780 $6,569,883— — 
Mandy FieldsMandy Fields
4/22/2019(2)
— 20,940 — $12.224/22/202932,732 $2,695,480— — 
9/21/2016 (2)
58,369
19,457
 $17.00
9/21/2016
 6,661
 $65,544
6/1/2020(2)
— — — — — 26,864 $2,212,250— 
2/14/2017 (3)


38,700
$26.84
2/14/2027
 
 
6/1/2021(3)
— — — — — — — 54,400$ 4,479,840
2/14/2017 (2)





 12,100
 $119,064
6/1/2021(2)
— — — — — 20,400 $1,679,940— 
3/1/2018 (2)
16,200
16,200

$18.43
3/1/2028
 18,300
 $180,072
6/1/2022(4)
— — — — — — — 94,028$ 7,743,165
3/1/2019 (2)





 70,042
 $689,213
6/1/2022(2)
— — — — — 41,790 $3,441,407— 
Mandy Fields
4/22/2019 (2)

83,760

$12.22
4/22/2029
 
 
Josh FranksJosh Franks
1/2/2020(2)
— 14,700 — $15.701/2/203015,925 $1,311,424— 
4/22/2019 (2)





 130,930
 $1,288,351
6/1/2020(2)
— — — — — 6,040 $ 497,394— 
Josh Franks
1/2/2020 (2)

58,800

$15.70
1/2/2030
 
 
6/1/2021(3)
— — — — — — — 54,400$ 4,479,840
6/1/2021(2)
— — — — — 20,400 $1,679,940— 
6/1/2022(4)
— — — — — — — 94,028$ 7,743,165
6/1/2022(2)
— — — — — 41,790 $3,441,407— 
Kory MarchisottoKory Marchisotto
6/1/2020(2)
— — — — — 26,864 $2,212,250— 
6/1/2021(3)
— — — — — — — 54,400$ 4,479,840
6/1/2021(2)
— — — — — 20,400 $1,679,940— 
6/1/2022(4)
— — — — — — — 94,028$ 7,743,165
1/2/2020 (2)





 63,700
 $626,808
6/1/2022(2)
— — — — — 41,790 $3,441,407— 
Scott MilstenScott Milsten1/31/201455,200


$1.84
1/31/2024
 
 
Scott Milsten8/12/201518,000 — — $ 1.848/12/2025— — — 
 8/12/2015209,939


$1.84
8/12/2025
 
 
9/21/201697,281 — — $17.009/21/2026— — — 
 
9/21/2016 (2)
72,960
24,321

$17.00
9/21/2026
 8,327
 $81,938
2/14/201748,300 — — $26.842/14/2027— — — 
 
2/14/2017 (3)


48,300
$26.84
2/14/2027
 
 
3/1/201872,000 — — $18.433/1/2028— — — 
 
2/14/2017 (2)





 15,150
 $149,076
6/1/2020(2)
— — — — — 30,780 $2,534,733— 
 
3/1/2018 (2)
36,000
36,000

$18.43
3/1/2028
 40,670
 $400,193
6/1/2021(3)
— — — — — — — 54,400$ 4,479,840
 
3/1/2019 (2)





 103,770
 $1,021,097
6/1/2021(2)
— — — — — 20,400 $1,679,940— 
         
6/1/2022(4)
— — — — — — — 94,028$ 7,743,165
        
6/1/2022(2)
— — — — — 41,790 $3,441,407— 
(1)Represents the market value of restricted stock and shares underlying RSUs as of March 31, 2020, based on the closing price of our common stock on that date of $9.84 per share (as reported on the NYSE).(1)Represents the market value of stock awards as of March 31, 2023, based on the closing price of our common stock on that date of $82.35 per share (as reported on the NYSE).
(2)Except as otherwise indicated, the stock options, RSUs, and shares of restricted stock, as applicable, vest in four substantially equal installments on the first four anniversaries of the date of the grant, subject to continued service through the applicable vesting date. Ms. Fields’ restricted stock award from April 22, 2019 vests on the first four anniversaries of June 3, 2019. Mr. Franks’ restricted stock award from January 2, 2020 vests on the first four anniversaries of March 1, 2020.(2)Except as otherwise indicated, the stock options, RSUs, and shares of restricted stock, as applicable, vest over a four-year period in four substantially equal annual installments, subject to continued service through the applicable vesting date. Ms. Fields’ restricted stock award granted on April 22, 2019 vests on the first four anniversaries of June 3, 2019.
(3)The stock options vest and become exercisable in three equal tranches on the 30th consecutive trading day that the per share closing price of the Company’s common stock equals or exceeds $29, $33, and $36, subject to the named executive officer continuing to provide services to the Company through the applicable vesting date; provided that in the event of a change in control (as defined in the 2016 Equity Incentive Award Plan), if the per share consideration provided to the stockholders of the Company pursuant to such change in control equals or exceeds the applicable share price target for a tranche that has not previously or otherwise vested, then the stock options for that tranche vest in full immediately prior to such change in control, subject to continued service through the closing of the change in control.
(4)The PSAs vest in three equal portions on the date that is 18 months after the date that the average closing per share trading price of the Company’s common stock equals or exceeds $12, $15, and $18 for a period of 20 trading days, subject to Mr. Amin continuing to provide services to the Company through the applicable vesting date; provided that in the event of a change in control (as defined in the 2016 Equity Incentive Award Plan), if the per share consideration provided to the stockholders of the Company pursuant to such change in control equals or exceeds the applicable share price target for a tranche that has not previously or otherwise vested or if the applicable share price target for a tranche has already been achieved, then the PSAs for that tranche vest in full immediately prior to such change in control, subject to continued service by Mr. Amin through the closing of the change in control. The $12 stock price trigger was achieved on May 1, 2019 and the associated tranche will vest on November 1, 2020, subject to continued service by Mr. Amin through such date. The $15 stock price trigger was achieved on July 19, 2019 and the associated tranche will vest on January 19, 2021, subject to continued service by Mr. Amin through such date. The $18 stock price trigger was achieved on February 25, 2020 and the associated tranche will vest on August 25, 2021, subject to continued service by Mr. Amin through such date.
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(3)The PSUs granted in FY 2022 (the “FY 2022 PSUs”) vest subject to achievement of net sales CAGR (weighted 60%) and Adjusted EBITDA CAGR (weighted 40%) targets measured over a three-year performance period ending on March 31, 2024, with a potential uplift in the event both goals are achieved at maximum and we achieve an additional target for Adjusted EBITDA margin expansion. The FY 2022 PSUs vest in a single installment, subject to continued service and to the extent earned, upon the Compensation Committee’s certification of our achievement following the three-year performance period. The amounts shown assume achievement at maximum level with the potential uplift.
(4)The FY 2023 PSUs vest subject to achievement of net sales CAGR (weighted 60%) and Adjusted EBITDA CAGR (weighted 40%) targets measured over a three-year performance period ending on March 31, 2025, with a potential uplift in the event of achievement of a market share gain performance metric for our e.l.f. Cosmetics brand over the same three-year performance period. The FY 2023 PSUs vest in a single installment, subject to continued service and to the extent earned, upon the Compensation Committee’s certification of our achievement following the three-year performance period. The amounts shown assume achievement at maximum level with the potential uplift.
stock option exercises
Stock Option Exercises and stock vestedStock Vested
The following table presents information regarding stock options that were exercised and RSUs, PSUs, restricted stock and restricted stock with performance-based vesting conditions (“PSAs”) that vested with respect to our named executive officers during 2019T and FY 2020.2023. Dollar amounts are rounded to the nearest whole dollar.
option awardsstock awards
namenumber of shares acquired on exercise
value realized on exercise (1)
number of shares acquired on vesting
value realized on vesting (2)
Tarang Amin338,448 $16,145,026227,010 $8,872,570
Mandy Fields20,940 $ 510,40170,875 $1,503,118
Josh Franks44,100 $ 2,489,12529,765 $1,561,670
Kory Marchisotto86,325 $ 3,616,15469,993 $3,366,875
Scott Milsten127,139 $ 7,693,68377,300 $3,690,359
(1)The value realized equals the difference between the closing trading price of our common stock on the date of exercise and the exercise price of the underlying options multiplied by the number of stock options exercised.
(2)The value realized equals the closing trading price of our common stock on the vesting date multiplied by the number of PSAs, PSUs, RSUs or shares of restricted stock, as applicable, that vested.
  option awards stock awards
nameyearnumber of shares acquired on exercise
 
value realized on exercise (1)

 number of shares acquired on vesting
 
value realized on vesting (2)

Tarang Amin2020
 
 234,998
 $4,065,093
 2019T
 
 137,825
 $1,194,351
Rich Baruch202015,000
 $240,510
 51,260
 $875,227
 2019T
 
 21,250
 $186,846
Mandy Fields (3)
2020
 
 
 
Josh Franks (3)
2020
 
 
 
Scott Milsten2020
 
 78,402
 $1,322,787
   2019T
 
 34,485
 $304,528
           
           
(1)The value realized equals the difference between the fair market value of the common stock underlying the stock options on the exercise date and the exercise price of the underlying options multiplied by the number of stock options exercised.
(2)The value realized equals the fair market value of the common stock underlying the RSUs or restricted stock on the vesting date multiplied by the number of RSUs or restricted stock, as applicable, that vested.
(3)Not employed with the Company in 2019T.
pension benefitsPension Benefits
We do not have any defined benefit pension plans for our executive officers.
non-qualified deferred compensationNon-Qualified Deferred Compensation
We do not offer any non-qualified deferred compensation plans for our executive officers.
potential paymentsPotential Payments upon terminationTermination or changeChange in controlControl
non-changeSeverance Upon Termination Absent a Change in controlControl
Each named executive officer’s employment agreement provides that if his or her employment is terminated (i) by the Companye.l.f. Beauty for reasons other than death, disability or “cause” (as defined in each employment agreement), or (ii) by the named executive officer for “good reason” (as defined in each employment agreement) (a “qualifying non-changetermination absent a change in control termination”control”), then, in addition to any accrued but unpaid base salary and paid time off and such employee benefits, if any, to which the named executive officer or his or her eligible dependents may be entitled under our employee benefit plans or programs, and reimbursement for reasonable business expenses, each as would have been payable through the date of termination and any unpaid annual cash incentive earned for a previously completed fiscal year, he or she will be entitled to receive:
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an amount equal to his or her base salary (except that Mr. Amin will be entitled to two times his base salary), payable in installments;

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continued COBRA coverage for the named executive officer and his or her eligible dependents for a period of up to 12 months (except that Mr. Amin Mr. Baruch, and Mr. Milsten, will bewho each commenced employment prior to our current post-employment benefits practices, are entitled to 18 months); and
pro-rated annual cash incentive payout based on actual performance for the fiscal year in which termination occurs, provided that the named executive officer has been employed with the Company for at least six months of such fiscal year.
In addition, in the event theIf a named executive officer’s employment is terminated due to death or disability, each named executive officer’s employment agreement provides that he or she will be eligible to receive a pro-rated annual cash incentive payout based on actual performance for the fiscal year in which termination occurs.
All such severance payments and benefits are contingent upon each named executive officer’s compliance with certain confidentiality and other provisions as set forth in his or her respective employment agreement, and the execution of a general release of claims in favor of the Company.e.l.f. Beauty.
changeChange in controlControl
Pursuant to the 2016 Equity Incentive Award Plan, in the event thatif the successor corporation (or its parents and subsidiaries) in a change in control (as defined in the 2016 Equity Incentive Award Plan) refuses to assume or substitute for any equity awards granted under the 2016 Equity Incentive Award Plan (except for performance awards which vest in accordance with their terms), those equity awards will vest in full immediately prior to the change in control.
Under a resolution adopted by the Compensation Committee in 2016, the equity awards granted to Mr. Amin under our 2016 Equity Incentive Award Plan, unless otherwise determined by the Compensation Committee at the time the applicable equity award is granted, will vest in full immediately prior to a change in control, subject to continued service by Mr. Amin through the closing of the change in control.
With respect to the stock option awards granted to Mr. Amin, Mr. Baruch,FY 2022 PSUs and Mr. Milsten on February 14, 2017,the FY 2023 PSUs, in the event of a change in control if the per share consideration providedprior to the stockholdersend of the Company pursuant to thatperformance period, the performance goals will be deemed attained at the greater of target or actual attainment of the goals as of immediately prior the change in control equals or exceedscontrol. In the applicable share price target ($29, $33, or $36) for a tranche that has not previously or otherwise vested, then that tranche vestscase of Mr. Amin, the FY 2022 PSUs and the FY 2023 PSUs will accelerate in full, immediately prior to that changeand in control,the case of each other named executive officer, the FY 2022 PSUs and the FY 2023 PSUs will accelerate in full if they are not assumed by the successor. If the successor assumes the FY 2022 PSUs or the FY 2023 PSUs, the FY 2022 PSUs or the FY 2023 PSUs, as applicable, will vest on the last day of the performance period subject to the named executive officer’s continued service by Mr. Amin, Mr. Baruch, or Mr. Milsten, as applicable, through the closing ofsuch date; provided that change in control.
With respect to the PSAs granted to Mr. Amin on March 1, 2019, in the event of a termination of employment without “cause” or by the named executive officer for “good reason,” in each case, within 12 months following the change in control, if the per share consideration provided to the stockholders of the Company pursuant to such changevesting will accelerate in control equals or exceeds the applicable share price target ($12, $15, or $18) for a tranche that has not previously or otherwise vested or if the applicable share price target for a tranche has already been achieved, then that tranche vests in full immediately prior to such change in control, subject to continued service by Mr. Amin through the closing of the change in control. The $12 stock price hurdle was achieved on May 1, 2019, the $15 stock price hurdle was achieved on July 19, 2019 and the $18 stock price hurdle was achieved on February 25, 2020. As such, these PSAs will vest in full immediately prior to a change in control, subject to continued service by Mr. Amin through the closing of that change in control.

full.
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terminationTermination in connectionConnection with a changeChange in controlControl
In the event of a named executive officer’s termination of employment by the Companyus without “cause” or by the named executive officer for “good reason”, in each case, within 12 months following a change in control (a “qualifying change in control termination”), each time-vesting equity award granted on or after our initial public offering in 2016 held by the named executive officer will vest in full and the named executive officer will also be entitled to the benefits described under the heading “executive compensation tables—potential paymentsExecutive Compensation Tables—Potential Payments upon terminationTermination or changeChange in control—non-changeControl—Severance Upon Termination Absent a Change in controlControl..
estimated potential paymentsEstimated Potential Payments upon terminationTermination or changeChange in controlControl
The following table sets forth estimates of the benefits that our named executive officers would have received in the event of various termination and change in control events (assuming the termination and the change in control, as applicable, occurred on March 31, 2020)2023). Dollar amounts are rounded to the nearest whole dollar.
Tarang Amin
benefitqualifying termination absent a change in controltermination due to death or disabilitychange in control with equity assumption or substitutionchange in control without equity assumption or substitutionqualifying change in control termination
Continued Base Salary$ 950,000— — — $ 950,000
Pro—Rated Annual Cash Incentive$ 950,000$950,000— — $ 950,000
Continued Benefits(1)
$ 55,044— — — $ 55,044
Equity Acceleration(2)
— — $41,873,904$41,873,904$41,873,904
Total$1,955,044$950,000$41,873,904$41,873,904$43,828,948
namecontinued base salary
 pro-rated annual cash incentive
 
continued benefits (1)

 
equity acceleration (2)

 total
Tarang Amin        

 qualifying non-change in control termination$950,000
 $1,067,123
 $49,216
 
 $2,066,339
 termination due to death or disability
 $1,067,123
 
 
 $1,067,123
 change in control with equity assumption or substitution
 
 
 $6,586,571
 $6,586,571
 change in control without equity assumption or substitution
 
 
 $6,586,571
 $6,586,571
 qualifying change in control termination$950,000
 $1,067,123
 $49,216
 $6,586,571
 $8,652,910
Rich Baruch        

 qualifying non-change in control termination$325,000
 $292,055
 $15,824
 
 $632,879
 termination due to death or disability
 $292,055
 
 
 $292,055
 change in control with equity assumption or substitution
 
 
 
 
 change in control without equity assumption or substitution
 
 
 $988,349
 $988,349
 qualifying change in control termination$325,000
 $292,055
 $15,824
 $988,349
 $1,621,228
Mandy Fields        

 qualifying non-change in control termination$350,000
 $350,000
 $377
 
 $700,377
 termination due to death or disability
 $350,000
 
 
 $350,000
 change in control with equity assumption or substitution
 
 
 
 
 change in control without equity assumption or substitution
 
 
 $1,288,351
 $1,288,351
 qualifying change in control termination$350,000
 $350,000
 $377
 $1,288,351
 $1,988,728
Josh Franks        

 qualifying non-change in control termination$325,000
 $64,110
 $21,216
 
 $410,326
 termination due to death or disability
 $64,110
 
 
 $64,110
 change in control with equity assumption or substitution
 
 
 
 
 change in control without equity assumption or substitution
 
 
 $626,808
 $626,808
 qualifying change in control termination$325,000
 $64,110
 $21,216
 $626,808
 $1,037,134
Scott Milsten        

 qualifying non-change in control termination$325,000
 $292,055
 $49,216
 
 $666,271
 termination due to death or disability
 $292,055
 
 
 $292,055
 change in control with equity assumption or substitution
 
 
 
 
 change in control without equity assumption or substitution
 
 
 $1,652,303
 $1,652,303
 qualifying change in control termination$325,000
 $292,055
 $49,216
 $1,652,303
 $2,318,574
            
            
(1)Assumes that the named executive officer elected to receive COBRA premiums for himself or herself and his or her eligible dependents for the applicable post-termination period. Ms. Fields is only enrolled in our dental and vision health insurance plans and not currently enrolled in our medical health insurance plan.


Mandy Fields
benefitqualifying termination absent a change in controltermination due to death or disabilitychange in control with equity assumption or substitutionchange in control without equity assumption or substitutionqualifying change in control termination
Continued Base Salary$350,000— — — $ 350,000
Pro—Rated Annual Cash Incentive$350,000$350,000— — $ 350,000
Continued Benefits(1)
$ 373— — — $ 373
Equity Acceleration(2)
— — — $23,720,604$23,720,604
Total$700,373$350,000 $23,720,604$24,420,977

Josh Franks
benefitqualifying termination absent a change in controltermination due to death or disabilitychange in control with equity assumption or substitutionchange in control without equity assumption or substitutionqualifying change in control termination
Continued Base Salary$325,000— — — $ 325,000
Pro—Rated Annual Cash Incentive$325,000$325,000— — $ 325,000
Continued Benefits(1)
$ 23,740— — — $ 23,740
Equity Acceleration(2)
— — — $20,132,924$20,132,924
Total$673,740$325,000 $20,132,924$20,806,664
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(2)IntroRepresents (i) for accelerated RSUs and restricted stock awards, the market value of restricted stock and shares underlying RSUs as of March 31, 2020, based on the closing price of our common stock on that date of $9.84 per share (as reported on the NYSE) and (ii) for accelerated stock options, the positive spread, if any, between the closing price of our common stock on March 31, 2020 of $9.84 per share (as reported on the NYSE) and the applicable stock option exercise price. These amounts do not reflect the amount the named executive officer has actually realized or will realize from the equity awards upon the vesting thereof or the sale of the shares underlying such equity awards.BoardCompanyExec. Comp.Equity PlansStockholdersAuditAdd’l. InfoQ&AAnnexes

Kory Marchisotto
benefitqualifying termination absent a change in controltermination due to death or disabilitychange in control with equity assumption or substitutionchange in control without equity assumption or substitutionqualifying change in control termination
Continued Base Salary$325,000— — — $ 325,000
Pro—Rated Annual Cash Incentive$325,000$325,000— — $ 325,000
Continued Benefits(1)
$ 25,038— — — $ 25,038
Equity Acceleration(2)
— — — $19,556,602$19,556,602
Total$675,038$325,000 $19,556,602$20,231,640

Scott Milsten
benefitqualifying termination absent a change in controltermination due to death or disabilitychange in control with equity assumption or substitutionchange in control without equity assumption or substitutionqualifying change in control termination
Continued Base Salary$325,000— — — $ 325,000
Pro—Rated Annual Cash Incentive$325,000$325,000— — $ 325,000
Continued Benefits(1)
$ 55,044— — — $ 55,044
Equity Acceleration(2)
— — — $19,879,084$19,879,084
Total$705,044$325,000 $19,879,084$20,584,128
(1)Assumes that the named executive officer elected to receive COBRA premiums for himself or herself and his or her eligible dependents for the applicable post-termination period based on his or her benefit plan participation as of March 31, 2023. As of March 31, 2023, Ms. Fields was only enrolled in our vision health insurance plans and not enrolled in our medical health insurance plan.
(2)Represents (i) for accelerated RSUs and time-vesting restricted stock awards, the market value of time-vesting restricted stock and shares underlying RSUs as of March 31, 2023, based on the closing price of our common stock on that date of $82.35 per share (as reported on the NYSE), (ii) for accelerated FY 2022 PSUs, the market value of shares underlying the FY 2022 PSUs as of March 31, 2023, based on the closing price of our common stock on that date of $82.35 per share (as reported on the NYSE) and assuming achievement at maximum level with the potential uplift, (iii) for accelerated FY 2023 PSUs, the market value of shares underlying the FY 2023 PSUs as of March 31, 2023, based on the closing price of our common stock on that date of $82.35 per share (as reported on the NYSE) and assuming achievement at maximum level with the potential uplift, and (iv) for accelerated stock options, the positive spread, if any, between the closing price of our common stock on that date of $82.35 per share (as reported on the NYSE) and the applicable stock option exercise price. These amounts do not reflect the amount the named executive officer has actually realized or will realize from the equity awards upon the vesting thereof or the sale of the shares underlying such equity awards.

Chief Executive Officer Pay Ratio
Pursuant to Item 402(u) of Regulation S-K and Section 953(b) of the Dodd-Frank Act, presented below is the ratio of the annual total compensation committee interlocksof our Chief Executive Officer to the annual total compensation of our median employee (excluding our Chief Executive Officer). The ratio is a reasonable estimate calculated in a manner consistent with SEC requirements. The SEC’s rules for identifying the median employee and insider participationcalculating the pay ratio based on that employee’s annual total compensation allow companies to adopt a variety of methodologies, to apply certain exclusions, and to make reasonable estimates and assumptions that reflect their employee populations and compensation practices. As a result, the pay ratio reported by other companies may not be comparable to the pay ratio reported below because companies have different employee populations and compensation practices and may utilize different methodologies, exclusions, estimates and assumptions in calculating their own ratios.
For FY 2023:
the median of the annual total compensation of all employees (other than our Chief Executive Officer) was $122,207;
the annual total compensation of our Chief Executive Officer was $5,634,119; and
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based on this information, for FY 2023, the ratio of the annual total compensation of our Chief Executive Officer to the median of the annual total compensation of employees was approximately 46 to 1. This pay ratio is a reasonable estimate calculated in a manner consistent with Item 402(u) of Regulation S-K.
To identify the median of the annual total compensation of all our employees (and determine the “median employee”) (but not to calculate annual total compensation for purposes of the pay ratio), we used the following methodology and the material assumptions, adjustments, and estimates:
we selected March 31, 2023 (which is a date within the last three months of our last completed fiscal year) (the “median employee determination date”), as the date upon which we would identify the median employee;
as of the median employee determination date, our employee population consisted of 383 individuals (other than our Chief Executive Officer), including our employees located in the United States and international locations (including over 10 employees in the UK and over 70 employees in China)—all of these employees were included when identifying our “median employee”;
we used the following compensation measure based on payroll and equity plan records for all active employees as of the median employee determination date:
for permanent, full-time employees (other than hourly employees), we used (i) the employee’s annual base salary for FY 2023 on an annualized basis and as in effect on the median employee determination date, (ii) the employee’s target annual cash incentive amount for FY 2023 (assuming payout at 100% of target), and (iii) the grant date fair value of the employee’s equity awards awarded in FY 2023 (or committed in FY 2023 to award if the employee’s new hire date was after the last equity grant date in FY 2023);
for hourly and/or temporary employees, we used (i) actual pay for FY 2023, (ii) any bonus paid in FY 2023, and (iii) the grant date fair value of any equity awards granted in FY 2023; and
for employees who received compensation denominated in a foreign currency, we converted those amounts to U.S. dollars using the exchange rate as of the median employee determination date.
Our “median employee” (as determined using the methodology and the material assumptions, adjustments and estimates described above) is an employee located in the UK.
For purposes of calculating the pay ratio:
with respect to the annual total compensation of the “median employee,” we identified and calculated the elements of such employee’s compensation for FY 2023 in accordance with the requirements of Item 402(c)(2)(x) of Regulation S-K (i.e., on the same basis that we calculated the annual total compensation for our Chief Executive Officer as shown in the Summary Compensation Table); and
with respect to the annual total compensation for our Chief Executive Officer, we used the amount reported in the “Total” column for “2023” row in the Summary Compensation Table.
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Pay vs. Performance
In accordance with the rules adopted pursuant to the Dodd-Frank Act, we provide the following disclosure regarding executive compensation paid to our principal executive officer (“PEO”) and our named executive officers other than our PEO (our “non-PEO named executive officers” or “Non-PEO NEOs”) and our performance for the fiscal years listed below. The material that follows is provided in compliance with these rules and does not represent amounts actually paid to, or received by, our named executive officers. The Compensation Committee did not consider the pay versus performance disclosure below in making its pay decisions for any of the fiscal years shown.
summary compensation table total for PEO(¹)
($)
compensation actually paid to PEO(1) (2) (3)
($)
average summary compensation table total for non-PEO named executive officers(1)
($)
average compensation actually paid to non-PEO named executive officers(1) (2) (3)
($)
value of initial fixed $100 investment based on:(4)
net income
(in thousands)
Adjusted EBITDA(5)
(in thousands)
yearTSR
($)
peer group TSR
($)
(a)(b)(c)(d)(e)(f)(g)(h)(i)
2023$5,634,119$28,739,433$2,868,951$14,200,443$836.89$150.29$61,530$116,781
2022$5,234,197$ 4,683,181$2,120,558$ 1,913,775$262.50$186.96$21,770$ 74,687
2021$5,448,919$21,370,632$1,907,226$ 5,551,738$272.66$170.29$ 6,232$ 61,078
(1)Tarang Amin, our Chief Executive Officer, was our PEO for each year represented. The individuals comprising the non-PEO named executive officers for each year presented are listed below.
202120222023
Mandy FieldsMandy FieldsMandy Fields
Rich BaruchJosh FranksJosh Franks
Kory MarchisottoKory MarchisottoKory Marchisotto
Scott MilstenRich BaruchScott Milsten
(2)The amounts shown in the “Compensation Actually Paid” column have been calculated in accordance with Item 402(v) of Regulation S-K and do not reflect compensation actually earned, realized or received by our named executive officers. These amounts reflect the amounts shown in the “Total” columns set forth in the Summary Compensation Table with certain adjustments as described in footnote 3. In this section, the term “Compensation Actually Paid” refers to the amounts shown in the “Compensation Actually Paid” column and does not refer to amounts actually paid to, or received by, our named executive officers.
(3)The amounts shown in the “Compensation Actually Paid” column reflect the exclusions and inclusions of certain amounts for the PEO and the Non-PEO named executive officers as set forth below. Equity values are calculated in accordance with FASB ASC Topic 718. Amounts in the “Exclusion of Stock Awards” column are the totals from the “Stock Awards” columns set forth in the Summary Compensation Table.
yearsummary compensation table total for PEOexclusion of stock awards for PEOinclusion of equity values for PEOcompensation actually paid to PEO
2023$5,634,119$(4,199,619)$27,304,933$28,739,433
2022$5,234,197$(3,799,697)$ 3,248,681$ 4,683,181
2021$5,448,919$(3,999,900)$19,921,613$21,370,632

yearaverage summary compensation table total for non-PEO named executive officersaverage exclusion of stock awards for non-PEO named executive officersaverage inclusion of equity values for non-PEO named executive officersaverage compensation actually paid to non-PEO named executive officers
2023$2,868,951$(2,199,826)$13,531,318$14,200,443
2022$2,120,558$(1,499,808)$ 1,293,025$ 1,913,775
2021$1,907,226$(1,287,406)$ 4,931,918$ 5,551,738
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The amounts in the “Inclusion of Equity Awards” column in the tables above are derived from the amounts set forth in the following tables:
yearyear-end fair value of equity awards granted during year that remained unvested as of last day of year for PEOchange in fair value from last day of prior year to last day of year of unvested equity awards for PEOvesting-date fair value of equity awards granted during year that vested during year for PEOchange in fair value from last day of prior year to vesting date of unvested equity awards that vested during year for PEOfair value at last day of prior year of equity awards forfeited during year for PEOtotal — inclusion of equity values for PEO
2023$13,139,766$10,190,161$3,975,006$27,304,933
2022$ 3,559,890$ (504,503)$ 193,294$ 3,248,681
2021$ 6,407,004$ 6,989,578$6,525,031$19,921,613

yearaverage year-end fair value of equity awards granted during year that remained unvested as of last day of year for non-PEO named executive officersaverage change in fair value from last day of prior year to last day of year of unvested equity awards for non-PEO named executive officersaverage vesting-date fair value of equity awards granted during year that vested during year for non-PEO named executive officersaverage change in fair value from last day of prior year to vesting date of unvested equity awards that vested during year for non-PEO named executive officersaverage fair value at last day of prior year of equity awards forfeited during year for non-PEO named executive officerstotal — average inclusion of equity values for non-PEO named executive officers
2023$6,882,814$5,141,613$1,506,891$13,531,318
2022$1,405,152$ (127,582)$ 15,455$ 1,293,025
2021$2,062,154$1,949,962$ 919,802$ 4,931,918
(4)The Peer Group TSR set forth in this table utilizes the S&P 500 Consumer Discretionary Index, which we also utilize in the stock performance graph required by Item 201(e) of Regulation S-K included in our Annual Report for the year ended March 31, 2023. The comparison assumes $100 was invested for the period starting March 31, 2020, through the end of the listed year in e.l.f. Beauty common stock (NYSE: ELF) and in the S&P 500 Consumer Discretionary Index, respectively. Historical stock performance is not necessarily indicative of future stock performance.
(5)    We determined Adjusted EBITDA to be the most important financial performance measure used to link our performance to Compensation Actually Paid to our PEO and non-PEO named executive officers in FY 2023. This performance measure may not have been the most important financial performance measure for FY 2022 or FY 2021, and we may determine a different financial performance measure to be the most important financial performance measure in future years. See Annex A for a reconciliation of net income to Adjusted EBITDA.

Description of Relationship Between PEO and Non-PEO Named Executive Officers Compensation Actually Paid and Our Total Shareholder Return (“TSR”)

The following chart sets forth the relationship between Compensation Actually Paid to our PEO, the average of Compensation Actually Paid to our non-PEO named executive officers, and our cumulative TSR over the three most recently completed fiscal years.


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Description of Relationship Between PEO and Non-PEO Named Executive Officers Compensation Actually Paid and Net Income

The following chart sets forth the relationship between Compensation Actually Paid to our PEO, the average of Compensation Actually Paid to our non-PEO named executive officers, and our Net Income during the three most recently completed fiscal years.
PEO and Average Non-PEO NEO Compensation Actually Paid Versus Net Income.jpg
Description of Relationship Between PEO and Non-PEO Named Executive Officers Compensation Actually Paid and Adjusted EBITDA

The following chart sets forth the relationship between Compensation Actually Paid to our PEO, the average of Compensation Actually Paid to our non-PEO named executive officers, and our Adjusted EBITDA during the three most recently completed fiscal years.

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Description of Relationship Between Our TSR and Peer Group TSR

The following chart compares our cumulative TSR over the three most recently completed fiscal years to that of the S&P 500 Consumer Discretionary Index over the same period.

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Tabular List of Most Important Financial Performance Measures

The following table presents the financial performance measures that we consider to have been the most important in linking Compensation Actually Paid to all of our named executive officers for FY 2023 to our performance. The measures in this table are not ranked.
performance measure
Adjusted EBITDA
Net Sales
Market Share Gain


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Compensation Committee Interlocks and Insider Participation
The individuals who served as members of the Compensation Committee during 2019T and FY 2020 were:
2023 were (i) from January 1, 2019March 31, 2022 to January 10, 2019,November 4, 2022 (the effective date of Mr. McGlashanKirk Perry’s resignation from the Board), Mr. Perry and Mr. Wolford;
Mitchell and (ii) from January 10, 2019 to March 13, 2019, Mr. McGlashan (who resigned from our Board on March 13, 2019) and Mr. Perry;
from March 14, 2019 to December 3, 2019, Mr. Ellis (who resigned from our Board on December 3, 2019) and Mr. Perry; and
from December 3, 2019November 4, 2022 to March 31, 2020, Mr. Perry and2023, Ms. Cooks Levitan.Levitan and Mr. Mitchell.
Each member of the Compensation Committee during FY 2023 was determined by our Board to be independent under the applicable rules and regulations of the NYSE relating to compensation committee independence. During 2019T and FY 2020,2023, none of our executive officers served on the compensation committee (or its equivalent) or on the board of directors of another entity where one of our Compensation Committee members was an executive officer.

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EQUITY COMPENSATION PLAN INFORMATION
equity compensation plan information
The following table provides certain information, as of March 31, 2020,2023, with respect to all of the Company’sour equity compensation plans in effect as of March 31, 20202023 (which consist of the 2014 Equity Incentive Plan, the 2016 Equity Incentive Award Plan (as amended)(1), and the 2016 Employee Stock Purchase Plan)Plan(1)). No warrants are outstanding under any of the foregoing plans. All of our equity compensation plans that were in effect as of March 31, 20202023 were adopted with the approval of our stockholders.
plan categorynumber of securities to be issued upon exercise of outstanding options, warrants and rights (a)
weighted-average exercise price of outstanding options, warrants and rights (b)(2)
number of securities remaining available for future issuance under equity compensation plans (c)(3)
Equity Compensation Plans Approved by Stockholders(4)(5)
3,473,161 $15.6012,867,424 
Equity Compensation Plans Not Approved by Stockholders— — — 
TOTAL(4)(5)
3,473,161 $15.6012,867,424 
(1)The 2016 Equity Incentive Award Plan (as amended) contains an “evergreen” provision, pursuant to which the number of shares of common stock reserved for issuance pursuant to awards under such plan shall be increased on the first day of each calendar year ending in 2026, equal to the lesser of (i) 2% of the shares of stock outstanding on the last day of the immediately preceding calendar year and (ii) such smaller number of shares of common stock as determined by our Board; provided, however, that no more than 22,627,878 shares of common stock may be issued upon the exercise of incentive stock options issued under the 2016 Equity Incentive Award Plan (as amended). The 2016 Employee Stock Purchase Plan contains an “evergreen” provision, pursuant to which the number of shares of common stock reserved for issuance under such plan shall be increased on the first day of each calendar year until 2026, equal to the lesser of (i) 1% of the shares of common stock outstanding on the last day of the immediately preceding calendar year and (ii) such smaller number of shares of common stock as determined by our Board; provided, however, no more than 6,788,363 shares of common stock may be issued under the 2016 Employee Stock Purchase Plan, subject to certain adjustments.
(2)The calculation of the weighted-average exercise price of the outstanding stock options and rights excludes the shares of common stock included in column (a) that are issuable upon the vesting of then-outstanding PSUs and RSUs because those types of equity awards have no exercise price.
(3)Excludes securities reflected in column (a).
(4)Amount shown in column (a) consists of (i) 1,542,230 shares of common stock underlying outstanding options and (ii) 1,930,931 shares of common stock underlying outstanding RSU and outstanding PSUs (assuming target attainment of performance goals).
(5)Amount shown in column (c) includes 4,897,937 shares that were available for future issuance as of March 31, 2023 under the 2016 Employee Stock Purchase Plan, which allows eligible employees to purchase shares of common stock with accumulated payroll deductions. The 2016 Employee Stock Purchase Plan, however, has not been implemented.
plan categorynumber of securities to be issued upon exercise of outstanding options, warrants and rights (a)
weighted-average exercise price of outstanding options, warrants and rights (b) (1)

number of securities remaining available for future issuance under equity compensation plans (c) (2)
Equity Compensation Plans Approved by Stockholders5,564,253
(3) 
$11.16
9,966,635
(4) (5) 
Equity Compensation Plans Not Approved by Stockholders
 

 
TOTAL5,564,253
(3) 
$11.16
9,966,635
(4) (5) 
        
        
(1)The calculation of the weighted-average exercise price of the outstanding stock options and rights excludes the shares of common stock included in column (a) that are issuable upon the vesting of then-outstanding RSUs and restricted stock awards because RSUs and restricted stock have no exercise price.
(2)Excludes securities reflected in column (a).
(3)Consists of (i) 3,252,485 shares of common stock underlying outstanding options, (ii) 1,124,979 shares of common stock underlying outstanding RSUs, and (iii) 1,128,789 shares of restricted stock awards.
(4)The 2016 Equity Incentive Award Plan contains an “evergreen” provision, pursuant to which the number of shares of common stock reserved for issuance pursuant to awards under such plan shall be increased on the first day of each calendar year beginning in 2017 and ending in 2026, equal to the lesser of (i) 4% of the shares of stock outstanding on the last day of the immediately preceding calendar year (starting in calendar year 2021, this reduces to 2% of the shares of stock outstanding on the last day of the immediately preceding calendar year) and (ii) such smaller number of shares of common stock as determined by our Board; provided, however, that no more than 22,627,878 shares of common stock may be issued upon the exercise of incentive stock options. The 2016 Employee Stock Purchase Plan contains an “evergreen” provision, pursuant to which the number of shares of common stock reserved for issuance under such plan shall be increased on the first day of each calendar year beginning in 2017 and ending in 2026, equal to the lesser of (i) 1% of the shares of common stock outstanding on the last day of the immediately preceding calendar year and (ii) such smaller number of shares of common stock as determined by our Board; provided, however, no more than 6,788,363 shares of common stock may be issued under the 2016 Employee Stock Purchase Plan, subject to certain adjustments.
(5)Includes 2,322,861 shares that were available for future issuance as of March 31, 2020 under the 2016 Employee Stock Purchase Plan, which allows eligible employees to purchase shares of common stock with accumulated payroll deductions. The 2016 Employee Stock Purchase Plan, however, has not been implemented.



2020
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OUR STOCKHOLDERS
our stockholders
beneficial ownershipBeneficial Ownership of common stockCommon Stock
The following table shows certain information regarding the beneficial ownership of the Company’sour common stock as of June 30, 20202023 (except as otherwise noted below) by: (i) each nominee for director; (ii) each of our continuing directors; (iii) each of our named executive officers; (iv) all of our executive officers and directors as a group; and (v) all those known by us to be beneficial owners of more than five percent of our common stock.
Beneficial ownership is determined according to the rules of the SEC and generally means that (i) shares subject to stock options currently exercisable or exercisable within 60 days of the measurement date (regardless of exercise price) and (ii) shares subject to RSUs vesting within 60 days of the measurement date are, in each case, deemed to be outstanding for computing the percentage ownership of the stockholder holding those stock options or RSUs but not for any other stockholder.
Unless otherwise indicated, the address of each beneficial owner listed in the table below is c/o e.l.f. Beauty, Inc., 570 10th Street, Oakland, CA 94607.
name of beneficial holder
total beneficial
ownership (#)

total beneficial
ownership (%) (1)

greater than 5% stockholder:  
Tarang Amin (2)
5,888,846
11.5%
TPG Growth II Advisors, Inc. (3)
3,676,418
7.3%
Champlain Investment Partners, LLC (4)
3,644,615
7.2%
The Vanguard Group, Inc. (5)
3,082,137
6.1%
Marathon Partners Equity Management, LLC (6)
2,595,200
5.1%
named executive officers and directors:  
Tarang Amin (2)
5,888,846
11.5%
Rich Baruch (7)
541,100
1.1%
Mandy Fields (8)
183,520
*
Josh Franks (9)
75,780
*
Scott Milsten (10)
653,010
1.3%
Lori Keith
*
Lauren Cooks Levitan (11)
66,770
*
Richelle Parham (12)
22,804
*
Kirk Perry (13)
54,313
*
Beth Pritchard (14)
25,194
*
Sabrina Simmons (15)
57,981
*
Maureen Watson (16)
57,080
*
Richard Wolford (17)
71,273
*
executive officers and directors as a group (14) (18)
7,868,532
15.0%
   
     
*Represents ownership of less than 1% of the total outstanding shares of common stock.
(1)Based on 50,439,340 shares of common stock outstanding as of the date indicated above.
(2)Consists of (i) 799,166 shares of common stock (including restricted stock awards) held by Mr. Amin, (ii) 924,015 stock options held by Mr. Amin that are exercisable within 60 days of the date indicated above, (iii) 0 RSUs held by Mr. Amin that will vest within 60 days of the date indicated above, and (iv) 4,165,665 shares of common stock held by various family trusts for which Mr. Amin and his wife serve as co-trustees and over which they each have sole investment and voting power. The figure above does not include PSAs granted on June 1, 2020 that vest based upon performance metrics, which will be reported in connection with achievement.

name of beneficial holder
total beneficial
ownership (#)
total beneficial
ownership (%)(1)
Greater than 5% stockholder:
BlackRock, Inc.(2)
8,562,224 15.7 %
The Vanguard Group, Inc.(3)
6,430,052 11.8 %
Named executive officers and directors:
Tarang Amin(4)
2,206,798 4.0 %
Mandy Fields(5)
45,160 *
Josh Franks(6)
44,792 *
Kory Marchisotto(7)
83,283 *
Scott Milsten(8)
285,391 *
Tiffany Daniele(9)
4,897 *
Lori Keith(10)
18,238 *
Lauren Cooks Levitan(11)
60,209 *
Kenny Mitchell(12)
13,440 *
Beth Pritchard(13)
26,597 *
Gayle Tait(14)
2,310 *
Maureen Watson(15)
22,769 *
Richard Wolford(16)
56,643 *
Executive officers and directors as a group (14)(17)
2,877,796 5.2 %
*Represents ownership of less than 1% of the total outstanding shares of common stock.
(1)Based on 54,417,579 shares of common stock outstanding as of the date indicated above.
(2)Based on a Schedule 13G/A filed with the SEC on January 26, 2023 by BlackRock, Inc. (“BlackRock”). BlackRock is the beneficial owner of 8,562,224 shares of common stock, has sole voting power over 8,401,736 shares of common stock, has shared voting power of 0 shares of common stock, has sole dispositive power over 8,562,224 shares of common stock, and has shared dispositive power over 0 shares of common stock. BlackRock’s address is 55 East 52nd Street, New York, NY 10055.
(3)Based on a Schedule 13G/A filed with the SEC on February 9, 2023 by The Vanguard Group, Inc. (“Vanguard”). Vanguard is the beneficial owner of 6,430,052 shares of common stock, has sole voting power over 0 shares of common stock, has shared voting power of 84,484 shares of common stock, has sole dispositive power over 6,303,550 shares of common stock, and has shared dispositive power over 126,502 shares of common stock. Vanguard’s address is 100 Vanguard Blvd., Malvern, PA 19355.
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(3)Based on a Schedule 13G/A filed with the SEC on February 13, 2020 by TPG Growth II Advisors, Inc. (“TPG Growth”). TPG Growth is the beneficial owner of 3,676,418 shares of common stock, has sole voting power over 0 shares of common stock, has shared voting power over 3,676,418 shares of common stock, has sole dispositive power over 0 shares of common stock and has shared dispositive power over 3,676,418 shares of common stock. Based on a Schedule 13G/A filed with the SEC on February 13, 2018 by TPG Growth, David Bonderman, and James G. Coulter, Mr. Bonderman and Mr. Coulter, as the sole shareholders of TPG Growth, may be deemed to beneficially own the shares of common stock beneficially owned by TPG Growth (but Mr. Bonderman and Mr. Coulter disclaim any such beneficial ownership except to the extent of their pecuniary interest therein). The shares of common stock beneficially owned by TPG Growth, Mr. Bonderman, and Mr. Coulter are held directly by TPG elf Holdings, L.P. (of which TPG Growth is the general partner). TPG Growth’s, Mr. Bonderman’s, and Mr. Coulter’s address is c/o TPG Global, LLC, 301 Commerce Street, Suite 3300, Fort Worth, Texas 76102.
(4)Based on a Schedule 13G/A filed with the SEC on February 13, 2020 by Champlain Investment Partners, LLC (“Champlain”). Champlain is the beneficial owner of 3,644,615 shares of common stock, has sole voting power over 2,678,360 shares of common stock, has shared voting power of 0 shares of common stock, has sole dispositive power over 3,644,615 shares of common stock, and has shared dispositive power over 0 shares of common stock. Champlain’s address is 180 Battery St., Burlington, Vermont 05401.
(5)Based on a Schedule 13G filed with the SEC on February 11, 2020 by The Vanguard Group, Inc. (“Vanguard”). Vanguard is the beneficial owner of 3,082,137 shares of common stock, has sole voting power over 28,883 shares of common stock, has shared voting power of 1,800 shares of common stock, has sole dispositive power over 3,054,483 shares of common stock, and has shared dispositive power over 27,654 shares of common stock. Vanguard’s address is 100 Vanguard Blvd., Malvern, PA 19355.
(6)Based on a Schedule 13D/A filed with the SEC on June 1, 2020 by Marathon Partners L.P. (“Partners Fund”), Marathon Focus Fund L.P. (“Focus Fund”), Marathon Partners LUX Fund, L.P. (“Lux Fund”), Cibelli Research & Management, LLC (“Cibelli Research”), Marathon Partners Equity Management, LLC (“Marathon Partners”), and Mario D. Cibelli (collectively with Partners Fund, Focus Fund, Lux Fund, Cibelli Research and Marathon Partners, “Marathon”). Partners Fund is the beneficial owner of 1,250,000 shares of common stock (which includes 100,000 shares underlying certain call options), has sole voting power over 0 shares of common stock, has shared voting power over 1,250,000 shares of common stock (which includes 100,000 shares underlying certain call options), has sole dispositive power over 0 shares of common stock, and has shared dispositive power over 1,250,000 shares of common stock (which includes 100,000 shares underlying certain call options). Focus Fund is the beneficial owner of 160,000 shares of common stock (which includes 10,000 shares underlying certain call options), has sole voting power over 0 shares of common stock, has shared voting power over 160,000 shares of common stock (which includes 10,000 shares underlying certain call options), has sole dispositive power over 0 shares of common stock, and has shared dispositive power over 160,000 shares of common stock (which includes 10,000 shares underlying certain call options). Lux Fund is the beneficial owner of 1,175,000 shares of common stock (which includes 125,000 shares underlying certain call options), has sole voting power over 0 shares of common stock, has shared voting power over 1,175,000 shares of common stock (which includes 125,000 shares underlying certain call options), has sole dispositive power over 0 shares of common stock, and has shared dispositive power over 1,175,000 shares of common stock (which includes 125,000 shares underlying certain call options). Cibelli Research is the beneficial owner of 1,335,000 shares of common stock (which includes 135,000 shares underlying certain call options), has sole voting power over 0 shares of common stock, has shared voting power over 1,335,000 shares of common stock (which includes 135,000 shares underlying certain call options), has sole dispositive power over 0 shares of common stock, and has shared dispositive power over 1,335,000 shares of common stock (which includes 135,000 shares underlying certain call options). Marathon Partners is the beneficial owner of 2,585,000 shares of common stock (which includes 235,000 shares underlying certain call options), has sole voting power over 0 shares of common stock, has shared voting power over 2,585,000 shares of common stock (which includes 235,000 shares underlying certain call options), has sole dispositive power over 0 shares of common stock, and has shared dispositive power over 2,585,000 shares of common stock (which includes 235,000 shares underlying certain call options). Mr. Cibelli is the beneficial owner of 2,595,200 shares of common stock (which includes 235,000 shares underlying certain call options), has sole voting power over 10,200 shares of common stock, has shared voting power over 2,585,000 shares of common stock (which includes 235,000 shares underlying certain call options), has sole dispositive power over 10,200 shares of common stock, and has shared dispositive power over 2,585,000 shares of common stock (which includes 235,000 shares underlying certain call options). Cibelli Research, as the general partner of each of Focus Fund and Lux Fund, may be deemed the beneficial owner of the shares of common stock owned by each of Focus Fund and Lux Fund. Marathon Partners, as the investment manager of each of Partners Fund, Focus Fund and Lux Fund and the general partner of Partners Fund, may be deemed the beneficial owner of the shares of common stock owned by each of Partners Fund, Focus Fund and Lux Fund. Mr. Cibelli, as the managing member of each of Cibelli Research and Marathon Partners, may be deemed the beneficial owner of the shares of common stock owned by each of Partners Fund, Focus Fund and Lux Fund. Each of Partners Fund, Focus Fund, LUX Fund, Cibelli Research, Marathon Partners, and Mr. Cibelli disclaims beneficial ownership of such Shares except to the extent of his or its pecuniary interest therein. Each of Partners Fund’s, Focus Fund’s, Lux Fund’s, Cibelli Research’s, Marathon Partners’, and Mr. Cibelli’s address is One Grand Central Place, 60 East 42nd Street, Suite 2306, New York, New York 10165.
(7)Consists of (i) 179,611894,341 shares of common stock (including restricted stock awards) held by Mr. Baruch,Amin, (ii) 361,489912,457 stock options held by Mr. BaruchAmin that are exercisable within 60 days of the date indicated above, and (iii) 0 RSUs held by Mr. BaruchAmin that will vest within 60 days of the date indicated above. The figure above, does not include PSAs granted on June 1, 2020 that vest based upon performance metrics,and (iv) 1,168,689 shares of common stock held by various family trusts for which will be reported upon achievement.Mr. Amin and his wife serve as co-trustees and over which they each have sole investment and voting power.
(8)(5)Consists of (i) 162,58045,160 shares of common stock (including restricted stock awards) held by Ms. Fields, (ii) 20,9400 stock options held by Ms. Fields that are exercisable within 60 days of the date indicated above and (iii) 0 RSUs held by Ms. Fields that will vest within 60 days of the date indicated above. The figure above does not include PSAs granted on June 1, 2020 that vest based upon performance metrics, which will be reported in connection with achievement.
(9)(6)Consists of (i) 75,78044,792 shares of common stock (including restricted stock awards) held by Mr. Franks, (ii) 0 stock options held by Mr. Franks that are exercisable within 60 days of the date indicated above and (iii) 0 RSUs held by Mr. Franks that will vest within 60 days of the date indicated above. The figure above does not include PSAs granted on June 1, 2020 that vest based upon performance metrics, which will be reported in connection with achievement.
(10)(7)Consists of (i) 226,54883,283 shares of common stock (including restricted stock awards) held by Ms. Marchisotto, (ii) 0 stock options held by Ms. Marchisotto that are exercisable within 60 days of the date indicated above and (iii) 0 RSUs held by Ms. Marchisotto that will vest within 60 days of the date indicated above.
(8)Consists of (i) 33,049 shares of common stock (including restricted stock awards) held by Mr. Milsten, (ii) 374,099229,581 stock options held by Mr. Milsten that are exercisable within 60 days of the date indicated above, (iii) 0 RSUs held by Mr. Milsten that will vest within 60 days of the date indicated above, and (iv) 52,36322,761 shares of common stock held by the Milsten/Conner Trust dated October 17, 2008 for which Mr. Milsten and his wife serve as co-trustees and over which they each have sole investment and voting power. The figure above does not include PSAs granted on June 1, 2020 that vest based upon performance metrics, which will be reported in connection with achievement.
(11)(9)Consists of (i) 17,8671,253 shares of common stock held by Ms. Daniele, (ii) 0 stock options held by Ms. Daniele that are exercisable within 60 days of the date indicated above, and (iii) 3,644 RSUs held by Ms. Daniele that will vest within 60 days of the date indicated above.
(10)Consists of (i) 13,344 shares of common stock held by Ms. Keith, (ii) 0 stock options held by Ms. Keith that are exercisable within 60 days of the date indicated above, and (iii) 4,894 RSUs held by Ms. Keith that will vest within 60 days of the date indicated above.
(11)Consists of (i) 22,065 shares of common stock held by Ms. Cooks Levitan, (ii) 34,500 stock options held by Ms. Cooks Levitan that are exercisable within 60 days of the date indicated above, (6,900 of the stock options are unvested but permit early exercise), and (iii) 14,4033,644 RSUs held by Ms. Cooks Levitan that will vest within 60 days of the date indicated above.

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(12)Consists of (i) 8,4018,494 shares of common stock held by Ms. Parham,Mr. Mitchell, (ii) 0 stock options held by Ms. ParhamMr. Mitchell that are exercisable within 60 days of the date indicated above, and (iii) 14,4034,946 RSUs held by Ms. ParhamMr. Mitchell that will vest within 60 days of the date indicated above.
(13)Consists of (i) 15,095 shares of common stock held by Mr. Perry, (ii) 20,700 stock options held by Mr. Perry that are exercisable within 60 days of the date indicated above, and (iii) 18,518 RSUs held by Mr. Perry that will vest within 60 days of the date indicated above.
(14)Consists of (i) 10,79122,953 shares of common stock held by Ms. Pritchard, (ii) 0 stock options held by Ms. Pritchard that are exercisable within 60 days of the date indicated above, and (iii) 14,4033,644 RSUs held by Ms. Pritchard that will vest within 60 days of the date indicated above.
(15)(14)Consists of (i) 9,0780 shares of common stock held by Ms. Simmons,Tait, (ii) 34,5000 stock options held by Ms. SimmonsTait that are exercisable within 60 days of the date indicated above, (6,900 of the stock options are unvested but permit early exercise), and (iii) 14,4032,310 RSUs held by Ms. SimmonsTait that will vest within 60 days of the date indicated above.
(16)(15)Consists of (i) 4,2270 shares of common stock held by Ms. Watson, (ii) 34,50017,875 stock options held by Ms. Watson that are exercisable within 60 days of the date indicated above, and (iii) 18,3534,894 RSUs held by Ms. Watson that will vest within 60 days of the date indicated above.
(17)(16)Consists of (i) 18,04916,937 shares of common stock held by Mr. Wolford, (ii) 34,500 stock options held by Mr. Wolford that are exercisable within 60 days of the date indicated above, and (iii) 18,7245,206 RSUs held by Mr. Wolford that will vest within 60 days of the date indicated above.
(18)(17)Consists of (i) 5,894,5011,579,596 shares of common stock (including restricted stock awards held by our executive officers), (ii)1,860,824 1,228,913 stock options that are exercisable within 60 days of the date indicated above, and (iii) 113,20733,182 RSUs that will vest within 60 days of the date indicated above. The figure above does not include PSAs granted on June 1, 2020 to our executive officers that vest based upon performance metrics, which will be reported upon achievement.
stockholder engagementDelinquent Section 16(a) Reports
The Company isSection 16(a) of the Exchange Act requires e.l.f. Beauty’s executive officers and directors, and persons who own more than ten percent of a registered class of our equity securities, to file initial reports of ownership on Form 3 and changes in ownership on Form 4 or Form 5 with the SEC. Based on a review of our records and other information, we believe that all Section 16(a) filing requirements were met during FY 2023 except as described herein. On November 9, 2022, Ms. Cooks Levitan sold 4,500 shares of our common stock. A Form 4 for this transaction was filed with the SEC on December 5, 2022.
Stockholder Engagement
We are committed to acting in the best interests of itsour stockholders and viewsview ongoing dialogue with stockholders as a critical component of the Company’sour corporate governance program. Members of management and our Board activelyEach year, we engage with the Company’s stockholders through in-persona significant and telephonic meetings throughout the year in order to fully understand their viewpoints concerning the Company, to garner feedback on areas for improvement, and to helpdiverse group of our stockholders better understandon topics important to our performancestockholders as well as e.l.f. Beauty. Such topics may include our business strategy and long-term strategic plan.initiatives, executive compensation, Board composition and governance practices, as well as environmental and social topics such as human capital management, DEI and sustainability. See under the heading “Executive Compensation—Compensation Discussion and Analysis—Executive Summary—Stockholder Feedback / Say-on-Pay Advisory Vote” for information regarding the Compensation Committee’s outreach to obtain our stockholders’ insights on our executive compensation program.
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Management provides our Board with regular updates regarding its stockholder outreach efforts as well as feedback received from stockholders, which helps to influence our policies and practices. We believe our regular engagement with stockholders fosters an open exchange of ideas and perspectives for both the Companye.l.f. Beauty and its stockholders.
stockholder proposalse.l.f. Beauty, Inc.
ATTN: Investor Relations
570 10th Street
Oakland, California 94607
ir@elfbeauty.com
Stockholder Proposals
In the event that a stockholder desires to have a proposal considered for presentation at the 20212024 annual meeting of stockholders and included in the Company’sour proxy statement and form of proxy used in connection with the 20212024 annual meeting of stockholders, the proposal must be forwarded in writing to our Corporate Secretary and it must comply with the requirements of SEC Rule 14a-8.
Under SEC Rule 14a-8 of the Exchange Act, stockholder proposals must be received not less than 120 calendar days prior to the one-year anniversary of the date the proxy statement was released to stockholders in connection with the previous year's annual meeting, which for the 20212024 annual meeting of stockholders will be March 19, 2021.14, 2024. However, if we hold the 20212024 annual meeting of stockholders more than 30 days before, or more than 60 days after, August 27, 202124, 2024 (the one-year anniversary of the 20202023 annual meeting), we will disclose the deadline by which stockholder proposals to be included in

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our proxy materials must be received under Item 5 of Part II of our earliest possible Quarterly Report on Form 10-Q or, if impracticable, by any other means reasonably determined to inform our stockholders.
If a stockholder, rather than including a proposal in our proxy statement as discussed above, commences his or her own proxy solicitation for the 20212024 annual meeting of stockholders or proposes business for consideration at the 20212024 annual meeting of stockholders, we must receive notice of the proposal between April 29, 202126, 2024 and May 29, 2021.26, 2024. However, if we hold the 20212024 annual meeting of stockholders more than 30 days before or more than 60 days after August 27, 202124, 2024 (the one-year anniversary of the 20202023 annual meeting), we must receive notice of the proposal no later than the 90th day prior to the date of the 20212024 annual meeting of stockholders or, if later, the 10th day following the day we first publicly disclose the date of the 20212024 annual meeting of stockholders. Any such proposal must comply with the requirements of our bylaws, which contain additional requirements about advance notice of stockholder proposals.
Proposals and notices should be submitted in writing to:
e.l.f. Beauty, Inc.

ATTN: Corporate Secretary

570 10th Street

Oakland, California 94607

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AUDIT MATTERS
audit matters
proposal 4:Proposal 3:ratificationRatification of the appointmentAppointment of independent registered public accounting firmIndependent Registered Public Accounting Firm
þ
FOR
Our Board unanimously recommends a vote “FOR” the appointment of Deloitte as our independent registered public accounting firm for FY 2021.2024.
Our Board, based on the Audit Committee’s assessment of Deloitte’s qualifications and performance, believes the appointment of Deloitte for FY 20212024 is in the best interests of the Company’sour stockholders.
whatWhat am iI voting on?
Stockholders are being asked to ratify the appointment of Deloitte by the Audit Committee as the Company’se.l.f. Beauty’s independent registered public accounting firm for FY 2021.2024.
In making its selection, the Audit Committee annually reviews Deloitte’s independence, periodically considers whether to rotate the independent registered public accounting firm and considers the advisability and potential impact of selecting a different independent registered accounting firm. Additionally, the Audit Committee monitors the rotation of the partners assigned to our audit engagement team in accordance with applicable laws and rules.
Representatives of Deloitte are expected to attend the 20202023 annual meeting. They will have an opportunity to make a statement if they desire and are expected to be available to respond to appropriate questions.
Neither our bylaws nor other governing documents or law require stockholder ratification of the selection of Deloitte as the Company’sour independent registered public accounting firm. However, our Board is submitting the selection of Deloitte as the Company’sour independent registered public accounting firm to the stockholders for ratification as a matter of good corporate practice.
If the stockholders fail to ratify the appointment, the Audit Committee will reconsider whether or not to retain that firm. Even if the selection is ratified, the Audit Committee in its sole discretion may direct the appointment of different independent auditors at any time during the year if they determine that such a change would be in the best interests of the Companye.l.f. Beauty and its stockholders.
whatWhat is the required vote?Required Vote?
The appointment will be ratified if a majority of votes cast are votes “For” ratification (meaning the number of shares voted “For” must exceed the number of shares voted “Against” in order for this proposal to be approved). Abstentions and broker non-votes are not considered votes cast for this proposal and will have no effect on the vote for this proposal.

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audit feesAudit Fees and servicesServices
The following table shows the aggregate fees billed to the Companyus by Deloitte, the Company’sour independent registered public accounting firm, for FY 2020, 2019T,2023 and 2018.FY 2022. All fees described were pre-approved by the Audit Committee.
type of feesFY 2023FY 2022
Audit Fees(1)
$1,487,000$1,392,250
Audit-Related Fees— — 
Tax Fees(2)
$ 26,250
All Other Fees(3)
$ 425,000
Total$1,487,000$1,843,500
(1)Includes fees related to financial statement audit, quarterly reviews, registration statements and China statutory audit.
(2)Includes fees related to general tax consulting, transfer pricing and uniform capitalization services.
(3)Includes fees related to M&A due diligence services.
type of feesFY 2020
 2019T
 2018
Audit Fees (1)
$985,000
 $365,300
 $1,023,500
Audit-Related Fees (2)

 
 $112,432
Tax Fees (3)
$17,825
 $8,320
 $18,491
All Other Fees
 
 
TOTAL FEES$1,002,825
 $373,620
 $1,154,423
   
        
(1)Includes fees related to financial statement audit, quarterly reviews, registration statements, and China statutory audit.
(2)For 2018, includes fees related to M&A due diligence services.
(3)Includes fees related to general tax consulting, transfer pricing, and uniform capitalization services.
pre-approval policyPre-Approval Policy
The Audit Committee has adopted a policy and procedures for the pre-approval of audit and non-audit services rendered by the Company’sour independent registered public accounting firm. Pre-approval may also be given as part of the Audit Committee’s approval of the scope of the engagement of the independent auditor or on an individual, explicit, case-by-case basis before the independent auditor is engaged to provide each service. The pre-approval of services may be delegated to one or more of the Audit Committee’s members, but the decision must be reported to the full Audit Committee at its next scheduled meeting. Actual amounts billed, to the extent in excess of any estimated amounts, are periodically reviewed and approved by the Audit Committee. The Audit Committee pre-approved all services provided by Deloitte for FY 2023 in accordance with this policy.
The Audit Committee has determined that the rendering of the services other than audit services by Deloitte is compatible with maintaining the principal accountant’s independence.
audit committee reportAudit Committee Report
The Audit Committee is comprised of independent directors as required by the listing standards of the NYSE and the SEC rules. At the time of approval of this report, the members of the Audit Committee are Ms. Sabrina Simmons, Ms. Richelle Parham and Mr. Richard Wolford.Wolford, Ms. Tiffany Daniele and Ms. Lori Keith. The Audit Committee operates pursuant to a written charter adopted by the Board.
The role of the Audit Committee is to oversee the Company’se.l.f. Beauty’s financial reporting process on behalf of the Board. Management of the Companye.l.f. Beauty has the primary responsibility for the Company’se.l.f. Beauty’s financial statements as well as the Company’se.l.f. Beauty’s financial reporting process and principles, internal controls and disclosure controls. The independent auditors are responsible for performing an audit of the Company’se.l.f. Beauty’s financial statements and the effectiveness of the Company’se.l.f. Beauty’s internal controls over financial reporting in accordance with standards established by the Public Company Accounting Oversight Board (the “PCAOB”).
In this context, the Audit Committee has reviewed and discussed the audited financial statements of the Company as of and for the transition period ended March 31, 2019 ande.l.f. Beauty as of and for the fiscal year ended March 31, 20202023 with

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management and the independent auditors. The Audit Committee has discussed with the independent auditors the matters required to be discussed by the PCAOB.PCAOB and the SEC.
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In addition, the Audit Committee has received the written disclosures and the letter from the independent auditors required by the applicable requirements of the PCAOB and the SEC relating to auditorthe independent auditor’s communications with the Audit Committee concerning independence, communications, as currently in effect, and it has discussed with the auditors their independence from the Company.e.l.f. Beauty. The Audit Committee has also considered whether the independent auditor’s provision of non-audit services to the Companye.l.f. Beauty is compatible with maintaining the auditor’s independence.
Based on the reports and discussions above, the Audit Committee recommended to the Board that the audited financial statements be included in the Company’se.l.f. Beauty’s Annual Report on Form 10-K for the fiscal year ended March 31, 2020.2023.
AUDIT COMMITTEE
Sabrina Simmons,Richard Wolford, Chair
Richelle ParhamTiffany Daniele
Richard WolfordLori Keith
The report of the Audit Committee will not be deemed to be “soliciting material” or to otherwise be considered “filed” with the SEC, nor shall such information be incorporated by reference into any filing under the Securities Act of 1933, as amended, or the Exchange Act, except to the extent that the Companye.l.f. Beauty specifically incorporates it by reference into suchthat filing.



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ADDITIONAL INFORMATION
additional informationImportant Information Regarding the Virtual Meeting
important information regarding the virtual meeting
Due to the COVID-19 outbreak and to support the health and well-being of our stockholders, employees, and community, the 2020The 2023 annual meeting will only be conducted virtually online. There is no physical location for the 20202023 annual meeting.
To access the 20202023 annual meeting, please visit www.meetingcenter.io/285699127 meetnow.global/MAYY2PMon August 27, 202024, 2023.The password for the 2020 annual meeting is “ELF2020”.
Stockholders of record as of July 6, 20205, 2023 and beneficial owners of the Company’sour common stock as of July 6, 20205, 2023 may attend, participate in, and vote by online ballot at, the 20202023 annual meeting. Instructions for registering for, and participating in, the 20202023 annual meeting are detailed below. Guests and other stockholders may listen to (but not participate in)attend the 20202023 annual meeting by visiting the virtual meeting website and joining as a guest.guest—guests, however, may not have the opportunity to ask questions at the 2023 annual meeting.
stockholdersStockholders of recordRecord
You are a stockholder of record if your shares were registered directly in your name with the transfer agent for our common stock, Computershare, Inc. (“Computershare”), as of July 6, 2020.5, 2023. Stockholders of record as of July 6, 20205, 2023 do not need to register to participate in or vote by online ballot at the 20202023 annual meeting. Your individual control number, which you will need to participate in or vote by online ballot at the virtual meeting, is included on your proxy card or Notice of Internet Availability of Proxy Materials.
beneficial ownersBeneficial Owners
If your shares were held not in your name, but rather in an account at a brokerage firm, bank, dealer, or other similar organization, trustee, or nominee (generally referred to in this proxy statementProxy Statement as a “broker”), as of July 6, 2020,5, 2023, then you are the beneficial owner of shares held in “street name”.name.”
Beneficial owners as of July 6, 20205, 2023 must register in advance (and obtain an individual control number) if they wish to participate in or vote by online ballot at the 20202023 annual meeting.
To register for the 20202023 annual meeting and receive your individual control number, you must first obtain a “legal proxy” from your broker—follow the instructions included in the voting instruction form or contact your broker to request a legal proxy. The voting instruction form you received in connection with the 20202023 annual meeting is not a legal proxy. Please note requesting a legal proxy from your broker will revoke any vote by proxy you might have previously executed, and your shares will only be represented with respect to the proposals if you vote by online ballot at the 20202023 annual meeting.
You must submit your legal proxy showing your ownership of the Company’sour common stock as of July 6, 2020,5, 2023, and your name and email address to Computershare. Requests for registration must be labeled as “Legal Proxy” and be received no later than August 24, 2020.22, 2023. You will receive a confirmation of your registration by email after Computershare receives your registration information.

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Requests for registration for the 20202023 annual meeting should be directed to Computershare as follows:
By email. Forward the email from your broker (or attach an image of your legal proxy showing your ownership of the Company’sour common stock as of July 6, 2020)5, 2023 to legalproxy@computershare.com. Please include your name and email address as well.
By mail. Send a copy of your legal proxy showing your ownership of the Company’sour common stock as of July 6, 20205, 2023 and your name and email address to:
Computershare
e.l.f. Beauty Legal Proxy
P.O. Box 43001
Providence, RI 02940-3001
other businessOther Business for considerationConsideration
Our Board does not presently intend to bring any business other than the proposals listed in the Notice of Annual Meeting of Stockholders and this proxy statementProxy Statement before the 20202023 annual meeting, and so far as is known to it, nodoes not know of any other business is to be brought before the 20202023 annual meeting except as listed in the Notice of Annual Meeting of Stockholders and this proxy statement. As toProxy Statement. If any additional business that may properly come before the 20202023 annual meeting, however, it is the intention of each person named as a proxy holder in the proxy card towill vote on those mattersany such business in accordance with his or her best judgment.
no incorporationNo Incorporation by referenceReference
In our filings with the SEC, information is sometimes “incorporated by reference.” This means that we refer you to information previously filed with the SEC that should be considered as part of the particular filing. Website addresses includedAs provided under SEC rules, the Audit Committee Report and the Compensation Committee Report contained in this proxy statementProxy Statement specifically are not incorporated by reference into any other filings with the SEC, are not deemed to be “soliciting material” and are not deemed “filed” with the SEC, except to the extent that we specifically incorporate any such material by reference into that other filing.
In addition, we have included certain website addresses in this Proxy Statement. Those website addresses are intended to provide inactive, textual references only and the information on those websites is not part of this proxy statement.Proxy Statement.
annual reportAnnual Report
We encourage our stockholders to read our annual report for the fiscal year ended March 31, 2020 (the “2020FY 2023 (our “2023 Annual Report”) for information regarding our performance in FY 2020.2023. Our 20202023 Annual Report has been made available to our stockholders at www.edocumentview.com/ELF and posted on our investor relations website at https://investor.elfcosmetics.com/investor.elfbeauty.com/stock-and-financial/Annual-Report-and-Proxy-Statementlatest-annual-report-and-proxy-statement.
The CompanyWe will provide, without charge, a copy of our 20202023 Annual Report (including the financial statements and the financial statement schedules but excluding the exhibits) upon the written request of any stockholder. Requests for our 20202023 Annual Report can be made by writing to our investor relations department at:

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e.l.f. Beauty, Inc.

ATTN: Investor Relations

570 10th Street

Oakland, California 94607
investor.elfcosmetics.com/ir-resources/contact-usir@elfbeauty.com
expensesExpenses of solicitationSolicitation
The proxy is solicited on behalf of our Board, and we are paying for the cost of the proxy solicitation process. Proxies may be solicited by mail, the Internet, telephone, personal contact, email, other electronic channels of communication or otherwise, and may also be solicited by directors, officers and employees. No additional compensation will be paid to our directors, officers or other employees for soliciting proxies.
We also will request brokers and fiduciaries to forward proxy materials to the beneficial owners of shares of our stock as of the record date and will reimburse them for the cost of forwarding the proxy materials in accordance with customary practice.
We have retainedStockholders Sharing the services of Innisfree M&A Incorporated (“Innisfree”), a professional proxy solicitation firm, to aid in the solicitation of proxies. Innisfree may solicit proxies by mail, the Internet, telephone, personal contact, email, other electronic channels of communication, or otherwise. We expect to pay Innisfree a fee of $20,000 for its solicitation services.
stockholders sharing the same addressSame Address
Due to the small number of stockholders of record and cost to implement, we no longer provide “householding” of our proxy materials. Every stockholder of record, regardless of whether that stockholder of record has the same address and last name of another stockholder of record, will receive a Notice of Internet Availability of Proxy Materials or, if requested, one copy of our proxy materials.
If you are a beneficial owner of shares, and you share an address with other beneficial owners, your broker is permitted to deliver a single copy of our proxy materials to your address, unless you otherwise request separate copies from your broker.
forward-looking statementsNote Regarding Non-GAAP Financial Measures
This proxy statement contains forward-looking statements within the meaning of the federal securities laws. These forward-looking statements are based on management's current expectations, estimates, forecasts, projections, beliefs and assumptions and are not guarantees of future performance. Although the Company believes that the expectations reflected in the forward-looking statements are reasonable, actual results and the timing of selected events may differ materially from those expectations. Factors that could cause actual results to differ materially from those in the forward-looking statements include, among other things, the risks and uncertainties that are described in our 2020 Annual Report, as updated from time to time in the Company's SEC filings. Potential investors are urged to consider these factors carefully in evaluating the

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forward-looking statements. These forward-looking statements speak only as of the date hereof. Except as required by law, the Company assumes no obligation to update or revise these forward-looking statements for any reason, even if new information becomes available in the future.
note regarding non-GAAP financial measures
This proxy statement includes references to non-GAAP measures, including the year over year percentage increase in net sales (excluding the contribution from e.l.f. retail stores)Adjusted EBITDA and Adjusted EBITDA. The Company presentsNet Income. We present these non-GAAP measures because itsour management uses them as supplemental measures in assessing itsour operating performance, and believes they are helpful to investors, securities analysts and other interested parties in evaluating the Company’sour performance. The non-GAAP measures included in this proxy statementProxy Statement are not measurements of financial performance under GAAP and they should not be considered as alternatives to measures of performance derived in accordance with GAAP. In addition, these non-GAAP measures should not be construed as an inference that the Company’sour future results will be unaffected by unusual or non-recurring items. These non-GAAP measures have limitations as analytical tools, and you should not consider such measures either in isolation or as substitutes for analyzing the Company’sour results as reported under GAAP. The Company’sOur definitions and calculations of these non-GAAP measures are not necessarily comparable to other similarly titled measures used by other companies due to different methods of calculation. Net sales (excluding the contribution from e.l.f. retail stores) excludes net sales from the Company's 22 e.l.f. retail stores which were closed in February 2019.
Adjusted EBITDA excludes costsexpense or gainsincome related to restructuring of operations, stock-based compensation, loss on extinguishment of debt and other non-cash and non-recurring costs.

items. Such other non-cash or non-recurring items historically
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include legal settlements, pre-launch costs to develop the Company’s brand, Keys Soulcare, third-party costs related to M&A due diligence, and amortization of internal-use software costs related to cloud applications.
questionsAdjusted Net Income excludes expense or income related to restructuring of operations, stock-based compensation, other non-cash and answersnon-recurring items, loss on extinguishment of debt, amortization of acquired intangible assets and the tax impact of the foregoing adjustments. Such other non-cash or non-recurring items include legal settlements, pre-launch costs to develop the Company’s brand, Keys Soulcare, and third-party costs related to M&A due diligence.
why
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QUESTIONS AND ANSWERS
Why did iI receive a notice regarding the availability of proxy materials on the internetInternet instead of a full set of proxy materials?
Under SEC rules, we have elected to provide access to our proxy materials over the Internet.
On or about July 17, 2020,12, 2023, we will mail a Notice of Internet Availability of Proxy Materials to our stockholders of record as of July 6, 20205, 2023 directing stockholders to a website where they can access the proxy materials and view instructions on how to vote their shares via the Internet.
If you received the Notice of Internet Availability of Proxy Materials only and would like to receive a paper copy of the proxy materials, please follow the instructions in the Notice of Internet Availability of Proxy Materials to request that a paper copy be mailed to you. We encourage stockholders to take advantage of the availability of our proxy materials on the Internet to help reduce the environmental impact of the 20202023 annual meeting.
whatWhat are the proxy materials for?
These proxy materials are being made available to you in connection with the solicitation of proxies by our Board for the 20202023 annual meeting to be held virtually on August 27, 202024, 2023 at 8:30 a.m. Pacific time.
what
What does it mean if iI receive more than one noticeNotice of internet availabilityInternet Availability of proxy materialsProxy Materials or more than one set of proxy materials?
If you receive more than one Notice of Internet Availability of Proxy Materials or one set of proxy
materials, your shares may be registered in more than one name or in different accounts. Please follow the voting instructions in each Notice of Internet Availability of Proxy Materials or each set of proxy materials to ensure that all of your shares are voted.
howHow can iI access the proxy materials over the internet?Internet?
The proxy materials are available at www.edocumentview.com/ELF.
whatWhat information is contained in the proxy materials?
The information included in this proxy statementProxy Statement relates to the election of directors and other proposals to be voted upon at the 20202023 annual meeting, the voting process, the compensation of directors and our named executive officers, and certain other required information. The proxy materials also include our 20202023 Annual Report.
isIs there a physical location for the 20202023 annual meeting?
No. The 20202023 annual meeting will only be held virtually online. To access the 20202023 annual meeting, please visit www.meetingcenter.io/285699127 meetnow.global/MAYY2PMon August 27, 202024, 2023.The password for the 2020 annual meeting is “ELF2020”.
Please see under the heading “additional information—important information regardingAdditional Information—Important Information Regarding the virtual meetingVirtual Meeting for additional information on how to register and attend the 2020 annual meeting.

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whofor additional information on how to register and attend the 2023 annual meeting.
Who may attend the 20202023 annual meeting?
All stockholders of record as of July 6, 2020,5, 2023, beneficial owners of shares as of July 6, 2020,5, 2023, holders of valid proxies for those stockholders, and other persons invited by us may attend the 20202023 annual meeting.
You are a stockholder of record if your shares were registered directly in your name with the transfer agent for our common stock, Computershare, as of July 6, 2020.5, 2023.
If your shares were held not in your name, but rather in an account at a broker, as of July 6, 2020,5, 2023, then you are the beneficial owner of shares held in “street name” and the broker holding your account is considered to be the stockholder of record for purposes of voting at the 20202023 annual meeting.
Please see under the heading “additional information—important information regardingAdditional Information—Important Information Regarding the virtual meetingVirtual Meeting” for information on how to register and attend the 20202023 annual meeting.
whatWhat proposals are being voted on at the 20202023 annual meeting?
There are fourthree proposals to be voted on at the 20202023 annual meeting:
what
What if another matter (other than the proposals listed in this proxy statement)Proxy Statement) is properly brought before the 20202023 annual meeting?
Our Board knows of no other matters that will be presented for consideration at the 20202023 annual meeting. If any other matters are properly brought before the 20202023 annual meeting or any postponement or adjournment thereof, it is the intention of each person named as a proxy holder in the proxy card to vote on those matters in accordance with his or her best judgment.
whatWhat happens if a nominee is unable to stand for election?
If a nominee is unable to stand for election, our Board may reduce the number of directors on our Board or it may name a substitute nominee. If a substitute is named, shares represented by properly executed proxies may be voted for the substitute nominee.
howHow does the boardBoard recommend iI vote?
Our Board unanimously recommends that you vote your shares as follows:
“FOR” all of the three Class I director nominees named in this proxy statementProxy Statement and listed on the proxy card or voting instruction form (Proposal 1);
“FOR” the approval, on an advisory basis, of the compensation forpaid to our named executive officers (Proposal 2);
and

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“1 YEAR” for the frequency of the advisory vote on the compensation for our named executive officers (Proposal 3); and
“FOR” the ratification of the appointment of Deloitte as our independent registered public accounting firm for FY 20212024 (Proposal 4)3).
does
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Does my vote matter?
YES, YOUR VOTE IS IMPORTANT.
We are required to obtain stockholder approval for the election of Class I directors and other important matters. Each share of common stock is entitled to one vote and every share voted has the same weight. In order for the Companye.l.f. Beauty to obtain the necessary stockholder approval of proposals, a “quorum” of stockholders (a majority of the issued and outstanding shares entitled to vote at the meeting) must be represented at the 20202023 annual meeting in person or by proxy.
If a quorum is not obtained, the Companye.l.f. Beauty must postpone the 20202023 annual meeting and solicit additional proxies. This is an expensive and time-consuming process.
Voting by proxy is important for us to obtain a quorum, hold the meeting, and complete the stockholder vote.
howHow do iI vote?
You may vote your shares by proxy through the Internet, by proxy by telephone or by proxy by mail as indicated on the Notice of Internet Availability of Proxy Materials, proxy card or voting instruction form. You may also vote using the online ballot at the 20202023 annual meeting. All shares entitled to vote and represented by properly executed proxies received before the polls are closed at the 20202023 annual meeting, and not revoked or superseded, will be voted at the 20202023 annual meeting in accordance with the instructions indicated on those proxies.
Whether or not you plan to attend the 20202023 annual meeting, we urge you to vote by proxy through the Internet, by proxy by telephone or using a proxy card or voting instruction form to ensure your vote is counted. You may still attend the 20202023 annual meeting and vote by ballot even if you have already voted by proxy.
Voting procedures based on how your shares are held are described below.
Stockholders of record
To vote by proxy through the Internet, go to www.envisionreports.com/ELF. You will be asked to provide your individual control number.
To vote by proxy by telephone, call 1-800-652-VOTE (8683) within the U.S.,United States, U.S. territories, and Canada.
To vote by mail, please request a full set of proxy materials (if you do not already have a full set) and then simply complete, sign, and date the enclosed proxy card and return it promptly in the postage-paid envelope. If we receive your properly executed proxy card before the 20202023 annual meeting, we will vote your shares as directed by your proxy card.
To vote by online ballot at the 20202023 annual meeting, attend the 20202023 annual meeting and vote your shares using the online ballot on the virtual meeting website.
Beneficial owners of shares
You should have received a voting instruction form containing voting instructions from your broker rather than from us. Follow the detailed instructions in the voting instruction form to ensure that your vote is counted.

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You may also vote by proxy thoughthrough the Internet or by proxy by telephone as instructed by your broker.
If you wish to vote by online ballot at the 20202023 annual meeting, you must obtain a “legal proxy” from your broker to vote. Follow the instructions included with the voting instruction form or contact your broker to request a “legal proxy”.
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proxy.” The voting instruction form you received in connection with the 20202023 annual meeting is not a legal proxy. Please note requesting a legal proxy from your broker will revoke any vote by proxy you might have previously executed, and your shares will only be represented with respect to the proposals if you vote by online ballot at the 20202023 annual meeting.
Please see under the heading “additional information—important information regardingAdditional Information—Important Information Regarding the virtual meetingVirtual Meeting” for information on how to register and attend the 20202023 annual meeting.
whenWhen is the record date for the 20202023 annual meeting?
July 6, 2020.5, 2023.
howHow many votes do iI have?
On each matter to be voted upon, each holder of shares of common stock is entitled to one vote for each share of common stock held as of July 6, 2020.5, 2023.
whoWho is entitled to vote?
Stockholders as of July 6, 20205, 2023 are entitled to vote on all items properly presented at our 2020the 2023 annual meeting. On July 6, 2020, 50,451,3405, 2023, 54,417,579 shares of our common stock were issued and outstanding and entitled to vote. Every stockholder is entitled to one vote for each share of common stock held on July 6, 2020.
5, 2023.
whoWho can vote by online ballot at the 20202023 annual meeting?
Stockholders of record as of July 6, 20205, 2023 may vote by online ballot at the 20202023 annual meeting.
If you held your shares through a broker, you may not vote your shares by online ballot at the 20202023 annual meeting unless you provide a legal proxy from your broker.
Follow the instructions included with the voting instruction form or contact your broker to request a legal proxy. The voting instruction form you received in connection with the 20202023 annual meeting is not a legal proxy. Please note requesting a legal proxy from your broker will revoke any vote by proxy you might have previously executed, and your shares will only be represented with respect to the proposals if you vote by online ballot at the 20202023 annual meeting.
Whether or not you plan to attend the 20202023 annual meeting, we urge you to vote by proxy through the Internet, vote by proxy by telephone, or sign, date and return a proxy card or voting instruction form to ensure your vote is counted.
howHow many votes are needed to approve the proposals?
Election of three Class I directors. Director nominees will be elected by the vote of a plurality of the votes cast at the 20202023 annual meeting. A plurality voting standard means that the three nominees receiving the most “For” votes will be elected. “Withhold” votes and broker non-votes are not considered votes cast for this purpose and will have no effect on the election of the nominees.
Advisory vote on compensation forpaid to our named executive officers. This proposal will be decided by a majority of the votes cast. This means that the number of shares voted “For” must exceed the number of shares

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voted “Against” in order for this proposal to be approved. Abstentions and broker non-votes are not considered votes cast for this purpose and will have no effect on the vote for this proposal.
Advisory indication of the frequency of the advisory vote on the compensation for our named executive officers. Stockholders are not voting to approve or disapprove our Board’s recommendation with respect to the frequency with which the say-on-pay vote will be held in the future. The frequency choice (“1 year,” “2 years,” “3 years”) receiving the most votes will be given due regard by, but will not be binding on, our Board or the Company. Abstentions and broker non-votes are not considered votes cast for this purpose and will have no effect on the vote for this proposal.
Ratification of appointment of Deloitte as our independent registered public accounting firm. This proposal will be decided by a majority of the votes cast. This means that the number of shares voted “For” must exceed the number of shares voted “Against” in order for this proposal to be approved. Abstentions and broker non-votes are not considered votes cast for this purpose and will have no effect on the vote for this proposal.
whoRatification of appointment of Deloitte as our independent registered public accounting firm. This proposal will be decided by a majority of the votes cast. This means that the number of shares voted “For” must exceed the number of shares voted “Against” in order for this proposal to be approved. Abstentions and broker
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non-votes are not considered votes cast for this purpose and will have no effect on the vote for this proposal.
Who counts the votes?
Computershare, our transfer agent, has been engaged as our independent agent to tabulate stockholder votes and appointed as the inspector of election.
whatWhat are “broker non-votes”?
If you are a beneficial owner of shares and your shares are held by your broker and you do not provide your broker with voting instructions, your shares may constitute “broker non-votes.”
Broker non-votes occur on a matter when a broker is not permitted to vote on that matter without instructions from the beneficial owner and instructions are not given.
Broker non-votes are counted for purposes of determining whether or not a quorum exists for the transaction of business.
A broker is entitled to vote shares held by a beneficial owner on “routine” matters without instructions from the beneficial owner of those shares. However, absent instructions from the beneficial owner, a broker is not entitled to vote shares held for a beneficial owner on "non-routine" matters.
The proposals to be voted on at the 20202023 annual meeting are classified as follows:
proposalclassification
1.Election of three Class I directorsnon-routine
2.Advisory vote on compensation forpaid to our named executive officersnon-routine
3.Advisory indication of the frequency of the advisory vote on the compensation for our named executive officersnon-routine
4.Ratification of appointment of Deloitte as our independent registered public accounting firmroutine
If you hold your shares beneficially through a broker, it is critical that you cast your vote if you want it to count for the “non-routine” proposals. If you hold your shares
beneficially through a broker and you do not instruct your broker how to vote for the “non-routine” proposals, no votes will be cast on your behalf for those proposals. Follow the detailed instructions in the enclosed voting instruction form to ensure that your vote is counted.
whatWhat if iI return a proxy card but do not make specific choices?
If you return a signed and dated proxy card or otherwise vote without marking voting selections, your shares will be voted:

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“FOR” all the nominees listed on the proxy card as Class I directors;
“FOR” the approval, on an advisory basis, of the compensation for our named executive officers;
“1 YEAR” for the frequency of the advisory vote on the compensation forpaid to our named executive officers; and
“FOR” the ratification of the appointment of Deloitte as our independent registered public accounting firm for FY 2021.2024.
can iCan I change my vote or revoke my proxy after submitting my proxy?
Yes. You can revoke your proxy at any time before it is exercised at the 20202023 annual meeting.
If you are a stockholder of record, you may revoke your proxy before it is exercised at the 20202023 annual meeting in any one of the following ways:
you may grant a subsequent proxy through the Internet;
you may grant a subsequent proxy by telephone;
you may mail another properly completed proxy card with a later date;
you may attend the 20202023 annual meeting and vote by online ballot. Simply attending the 2020
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2023 annual meeting will not, by itself, revoke your proxy; or
you may send a timely written notice that you are revoking your proxy to:
e.l.f. Beauty, Inc.
ATTN: Corporate Secretary
570 10th Street
Oakland, California 94607
Only yourthe latest dated validly executed proxy that you submit (either by mail, phone or the Internet) will be counted.
If you are a beneficial owner of shares and your shares are held by your broker, you should follow the instructions provided by your broker if you wish to change your vote or revoke your proxy.
whatWhat is a quorum and what constitutes a quorum?
A “quorum” is the number of shares that must be present, in person or by proxy, in order for business to be conducted at the 20202023 annual meeting. The required quorum for the 20202023 annual meeting is the presence in person or by proxy of the holders of a majority in voting power of the stock issued and outstanding as of the record date and entitled to vote at the 20202023 annual meeting.
As there were 50,451,34054,417,579 shares of our common stock issued, outstanding and entitled to vote as of July 6, 2020,5, 2023, the record date, a quorum will be present for the 20202023 annual meeting if an aggregate of at least 25,225,67127,208,790 shares are present in person or by proxy at the 20202023 annual meeting. If there is no quorum, either the chairperson of the 20202023 annual meeting or a majority in voting power of the stockholders entitled to vote at the 20202023 annual meeting, present in person or represented by proxy, may adjourn the 20202023 annual meeting to another time or place.
If you are a stockholder of record, your shares will be counted towards the quorum only if you submit a valid proxy or vote at the 20202023 annual meeting. If you hold your shares beneficially through a broker, your shares will

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be counted towards the quorum if your broker submits a proxy for your shares at the 20202023 annual meeting, even if that proxy results in a broker non-vote due to the absence of voting instructions from you.
“Withhold” votes, abstentions, and broker non-votes, if any, will be counted for the purpose of determining the presence or absence of a quorum.
howHow can iI find out the results of the voting at the 20202023 annual meeting?
We will publishannounce preliminary voting results during the 2023 annual meeting. Final results will be tallied by the inspector of elections at the conclusion of the 2023 annual meeting and we will publish such final results in a Current Report on Form 8-K within four business days following the 2023 annual meeting and publish final results in a Current Report on Form 8-K as soon as practicable following final certification by the inspector of election.meeting.
willWill Deloitte be present at the 20202023 annual meeting?
Representatives of Deloitte, our independent registered public accounting firm for 2019T and FY 2020,2023, are expected to be present at the 20202023 annual meeting and will have the opportunity to make statements, if they so desire, and to respond to appropriate questions.
whenWhen are stockholder proposals or director nominations due for the 20212024 annual meeting of stockholders?
If a stockholder wishes to have a proposal considered for presentation at the 20212024 annual meeting of stockholders and included in the Company’sour proxy statement and form of proxy used in connection with the 20212024 annual meeting of stockholders, the proposal must be forwarded in writing to our Corporate Secretary, must comply with
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the requirements of SEC Rule 14a-8, and must be received by March 19, 2021.14, 2024. However, if we hold the 20212024 annual meeting of stockholders more than
30 days before or more than 60 days after August 27, 2021,24, 2024, we will publicly disclose the deadline by which stockholder proposals to be included in our proxy materials must be received.
If a stockholder, rather than including a proposal in our proxy statement as discussed above, commences his or her own proxy solicitation for the 20212024 annual meeting of stockholders (including nominating individuals for election to our Board) or proposes business for consideration at the 20212024 annual meeting of stockholders, we must receive notice of the proposal between April 29, 202126, 2024 and May 29, 2021.26, 2024. However, if we hold the 20212024 annual meeting of stockholders more than 30 days before, or more than 60 days after, August 27, 2021,24, 2024, we must receive notice of the proposal no later than the 90th day prior to the date of the 20212024 annual meeting of stockholders or, if later, the 10th day following the day we first publicly disclose the date of the 20212024 annual meeting of stockholders. Any such proposal must comply with the requirements of our bylaws, which contain additional requirements about advance notice of stockholder proposals.
Proposals and notices should be submitted in writing to:
e.l.f. Beauty, Inc.

ATTN: Corporate Secretary

570 10th Street

Oakland, California 94607
what




What if my question isn’t listed here?
If your question wasn’t listed here, please contact Innisfree, our proxy solicitor, at 1 (877) 456-3507 (toll free from the U.S. and Canada) or +1 (412) 232-3651 (from other locations).investor relations department at:
e.l.f. Beauty, Inc.
ATTN: Investor Relations
570 10th Street
Oakland, California 94607
ir@elfbeauty.com

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annex aANNEX A
GAAP to non-GAAP reconciliation tablesNon-GAAP Reconciliation Tables
reconciliationReconciliation of GAAP net salesNet Income to non-GAAP net sales (excluding the contribution from e.l.f. retail stores) (in thousands)
 three months ended March 31, 2018
 three months ended March 31, 2019
 twelve months ended March 31, 2019
Net sales$65,920
 $66,141
 $267,656
Net sales (e.l.f. retail stores)$(3,338) $(1,856) $(12,001)
Net sales (excluding e.l.f. retail stores)$62,582
 $64,285
 $255,655
reconciliation of GAAP net income to non-GAAP adjustedNon-GAAP Adjusted EBITDA (unaudited) (in thousands)
FY 2023FY 2022FY 2021
Net income$ 61,530$21,770$ 6,232
Interest expense, net$ 2,018$ 2,441$ 4,090
Income tax provision (benefit)$ 2,544$ 3,661$(2,542)
Depreciation and amortization$ 18,016$22,403$21,078
EBITDA$ 84,108$50,275$28,858
Restructuring expense (1)
$ 50$ 2,641
Stock-based compensation$ 29,117$19,646$19,682
Loss on extinguishment of debt (2)
$ 176$ 460
Other non-cash and non-recurring costs (3)
$ 3,380$ 4,256$ 9,897
Adjusted EBITDA$116,781$74,687$61,078
(1)Restructuring expense during FY 2022 and FY 2021 relate to the closure of our manufacturing plant, including impairment of assets, the disposal of excess inventory on hand at the plant, the termination of manufacturing employees and sub lease income.
(2)Loss on extinguishment of debt includes the write-off of existing debt issuance costs and certain fees paid related to the amended credit agreement.
(3)Represents various non-cash or non-recurring items, including proxy contest expenses and other legal settlements, pre-launch costs to develop our brand, Keys Soulcare, acquisition-related costs for Well People, third-party costs related to M&A due diligence, costs related to the automation of certain warehouse and distribution activities, and amortization of internal-use software costs related to cloud applications.
 twelve months ended March 31, 2019
 FY 2020
Net (loss) income$(3,079) $17,884
Interest expense, net$7,702
 $6,307
Income (benefit) tax provision$(1,261) $6,185
Depreciation and amortization$24,093
 $20,223
EBITDA$27,455
 $50,599
Restructuring expense (income) (1)
$16,859
 $(5,982)
Stock-based compensation$16,864
 $15,488
Other non-cash and non-recurring costs (2)
$1,261
 $2,505
Adjusted EBITDA$62,439
 $62,610
      
      
(1)Represents restructuring expense (income) related to the e.l.f. retail store closures. Includes a gain related to settlement of outstanding lease liabilities equal to the difference between the amount of cash disbursed and the outstanding liability at the time of settlement.
(2)Represents various non-cash or non-recurring costs, including costs related to the development or acquisition of new brands, including W3LL People in February 2020, as well as the automation of certain warehouse and distribution activities.


Reconciliation of GAAP Net Income to Non-GAAP Adjusted Net Income (unaudited) (in thousands)

FY 2023FY 2022FY 2021
Net income$61,530$21,770$ 6,232
Restructuring expense (1)
$ 50$ 2,641
Stock-based compensation$29,117$19,646$19,682
Other non-cash and non-recurring items (2)
$ 2,765$ 9,544
Loss on extinguishment of debt (3)
$ 176$ 460
Amortization of acquired intangible assets (4)
$ 8,122$ 8,123$ 8,123
Tax Impact (5)
$(7,132)$(7,596)$(9,434)
Adjusted net income$91,813$45,218$36,788
(1)Restructuring expense during FY 2022 and FY 2021 relate to the closure of our manufacturing plant, including impairment of assets, the disposal of excess inventory on hand at the plant, the termination of manufacturing employees and sub lease income.
(2)Represents various non-cash or non-recurring items, including proxy contest expenses and other legal settlements, pre-launch costs to develop our brand, Keys Soulcare, acquisition-related costs for Well People, third-party costs related to M&A due diligence, and costs related to the automation of certain warehouse and distribution activities.
(3)Loss on extinguishment of debt includes the write-off of existing debt issuance costs and certain fees paid related to the amended credit agreement.
(4)Represents amortization expense of acquired intangible assets consisting of customer relationships, trademarks and favorable leases.
(5)Represents the tax impact of the above adjustments.
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3. To indicate, on an advisory basis, the preferred frequency of the advisory vote on the compensation of the Company's named executive officers. 1 Year 2 Years 3 Years Abstain 01 - Kirk L. Perry 02 - Sabrina L. Simmons 03 - Maureen C. Watson 01 02 03 Mark here to vote FOR all nominees 1 U P X For All EXCEPT - To withhold a vote for one or more nominees, mark the box to the left and the corresponding numbered box(es) to the right. Mark here to WITHHOLD vote from all nominees Using a black ink pen, mark your votes with an X as shown in this example. Please do not write outside the designated areas. 03AINC + + A Proposals - The Board of Directors recommend a vote FOR all the nominees listed, FOR Proposals 2 and 4, and for every 1 YEAR on Proposal 3. 2. To approve, on an advisory basis, the compensation of the Company's named executive officers. Note: The proxies are authorized to vote in their discretion upon such other business as may properly come before the annual meeting or any adjournment or postponement thereof. 1. To elect three Class I directors, each to serve for three years. For Against Abstain Please sign exactly as name(s) appears hereon. Joint owners should each sign. When signing as attorney, executor, administrator, corporate officer, trustee, guardian, or custodian, please give full title. Date (mm/dd/yyyy) - Please print date below. Signature 1 - Please keep signature within the box. Signature 2 - Please keep signature within the box. B Authorized Signatures - This section must be completed for your vote to count. Please date and sign below. qIF VOTING BY MAIL, SIGN, DETACH AND RETURN THE BOTTOM PORTION IN THE ENCLOSED ENVELOPE.q 2020 Annual Meeting Proxy Card 4. To ratify the appointment of Deloitte & Touche LLP as the Company's independent registered public accounting firm for the fiscal year ending March 31, 2021. You may vote online or by phone instead of mailing this card. Online Go to www.envisionreports.com/ELF or scan the QR code - login details are located in the shaded bar below. Your vote matters - here’s how to vote! Save paper, time and money! Sign up for electronic delivery at www.envisionreports.com/ELF Phone Call toll free 1-800-652-VOTE (8683) within the USA, US territories and Canada

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Small steps make an impact. Help the environment by consenting to receive electronic delivery, sign up at www.envisionreports.com/ELF 2020 Annual Meeting of Stockholders - August 27, 2020 at 8:30 a.m. Proxy Solicited by Board of Directors The stockholder(s) hereby appoint(s) Tarang P. Amin, Scott K. Milsten, and Mandy Fields, or any of them, as proxies, each with the power to appoint his or her substitute, and hereby authorizes them to represent and to vote, as designated on the reverse side of this ballot, all of the shares of common stock of e.l.f. Beauty, Inc. that the stockholder(s) is/are entitled to vote at the Annual Meeting of Stockholders to be held at 8:30 a.m., Pacific time, on, August 27, 2020, and any adjournment or postponement thereof, on all matters set forth on the reverse side and in the discretion of the proxies upon such other matters as may properly come before the Annual Meeting. This proxy, when properly executed, will be voted in the manner directed herein. If no such direction is made, this proxy will be voted in accordance with the Board of Directors’ recommendations. Proxy - e.l.f. Beauty, Inc. qIF VOTING BY MAIL, SIGN, DETACH AND RETURN THE BOTTOM PORTION IN THE ENCLOSED ENVELOPE.q C Non-Voting Items + + Change of Address - Please print new address below. Comments - Please print your comments below. Important notice regarding the Internet availability of proxy materials for the Annual Meeting of Stockholders. The material is available at: www.envisionreports.com/ELF The 2020 Annual Meeting of Stockholders of e.l.f. Beauty, Inc. will be held on Thursday, August 27, 2020 at 8:30 A.M., Pacific time, virtually via the internet at www.meetingcenter.io/285699127. To access the virtual meeting, you must have the information that is printed in the shaded bar located on the reverse side of this form. The password for this meeting is - ELF2020.
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